<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-5308</journal-id>
<journal-title><![CDATA[México y la cuenca del pacífico]]></journal-title>
<abbrev-journal-title><![CDATA[Méx.cuenca pac]]></abbrev-journal-title>
<issn>2007-5308</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Ciencias Sociales y Humanidades, Departamento de Estudios del Pacífico]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-53082018000100093</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Materialismo y crédito: diferencias culturales entre China y México]]></article-title>
<article-title xml:lang="en"><![CDATA[Materialism and Credit: Cultural Differences between China and Mexico]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cervantes]]></surname>
<given-names><![CDATA[Mauricio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Liu]]></surname>
<given-names><![CDATA[Hui]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Zhu]]></surname>
<given-names><![CDATA[Mingxia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Tecnológico y de Estudios Superiores de Monterrey Escuela de Negocios ]]></institution>
<addr-line><![CDATA[Zapopan Jalisco]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,University of International Business and Economics School of International Trade y Economics ]]></institution>
<addr-line><![CDATA[Chaoyang District Beijing]]></addr-line>
<country>China</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,University of International Business and Economics School of International Trade y Economics ]]></institution>
<addr-line><![CDATA[Chaoyang District Beijing]]></addr-line>
<country>China</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2018</year>
</pub-date>
<volume>7</volume>
<numero>19</numero>
<fpage>93</fpage>
<lpage>121</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-53082018000100093&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-53082018000100093&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-53082018000100093&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La cultura influye en el nivel de materialismo de una sociedad, así como su propensión al consumo de bienes suntuarios y su responsabilidad en el uso del crédito (Belk, 1985; Ger y Belk, 1996). En este estudio analizamos cómo se relacionan estas variables, para lo cual se comparan consumidores chinos y mexicanos que están inmersos en una herencia cultural diferente. Se realizó una encuesta a 250 chinos y 250 mexicanos, la cual se analizó con un modelo de análisis de varianza (ANOVA). Igualmente se realizó un estudio de modelo de ecuaciones estructurales (MES) para analizar con mayor profundidad la relación entre estas variables. Se encontró en los consumidores chinos mayor nivel de materialismo que en los consumidores mexicanos. Los mexicanos demostraron que están más ávidos por adquirir bienes suntuarios que los consumidores chinos, y los chinos tienen un mejor uso de crédito, comparados con los mexicanos. Este estudio contribuye a entender las diferencias culturales entre México y China.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Culture influences the level of materialism of a society as well as its propensity for consumption of luxury goods and its responsibility in the use of credit (Belk, 1985; Ger y Belk, 1996). In this study, we analyze how these variables are related, comparing Chinese and Mexican consumers who are immersed in a different cultural heritage. A survey of 250 Chinese and 250 Mexicans was performed and analyzed using a Variance Analysis model. A Structural Equation Model study was also carried out to analyze the relationship between these variables in greater depth. A higher level of materialism was found among Chinese consumers than Mexican consumers. Mexicans showed that they are more eager to purchase luxury goods than Chinese consumers and Chinese consumers have better credit use compared to Mexicans. This study contributes to the literature to understand cultural differences between Mexico and China.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[diferencias culturales]]></kwd>
<kwd lng="es"><![CDATA[materialismo]]></kwd>
<kwd lng="es"><![CDATA[consumo de bienes suntuarios]]></kwd>
<kwd lng="es"><![CDATA[uso de crédito]]></kwd>
<kwd lng="en"><![CDATA[cultural differences]]></kwd>
<kwd lng="en"><![CDATA[materialism]]></kwd>
<kwd lng="en"><![CDATA[consumption of luxury goods]]></kwd>
<kwd lng="en"><![CDATA[use of credit]]></kwd>
</kwd-group>
</article-meta>
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