<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-3607</journal-id>
<journal-title><![CDATA[PAAKAT: revista de tecnología y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[PAAKAT: rev. tecnol. soc.]]></abbrev-journal-title>
<issn>2007-3607</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Sistema de Universidad Virtual]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-36072021000200004</article-id>
<article-id pub-id-type="doi">10.32870/pk.a11n21.598</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Algoritmo para la medición y análisis de la autoridad e influencia de los usuarios en las redes sociales y profesionales]]></article-title>
<article-title xml:lang="en"><![CDATA[Algorithm for measurement and analysis of authority and influence of users in social and professional networks]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ramírez Pérez]]></surname>
<given-names><![CDATA[José Felipe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Corchado López del Castillo]]></surname>
<given-names><![CDATA[Dariel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Morejón Valdés]]></surname>
<given-names><![CDATA[Maylevis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Baja California  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de las Ciencias Informáticas  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Cuba</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Baja California  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<volume>11</volume>
<numero>21</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-36072021000200004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-36072021000200004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-36072021000200004&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La medición y análisis de la autoridad e influencia que ejerce una persona en una organización o red social, sea esta formal o informal, ha sido objeto de numerosas investigaciones en campos diversos de la ciencia. En la actualidad este fenómeno ha tomado mayor connotación debido a su irrupción en el espacio digital y a la importancia que reviste la tenencia de este conocimiento para la toma de decisiones en esferas como la política, la educación y la difusión de información. En esta investigación se desarrolló un algoritmo para la medición y análisis de la autoridad e influencia de los usuarios en las redes sociales y profesionales. El estudio tuvo un enfoque mixto, con alcance correlacional y diseño experimental. Se utilizó una muestra aleatoria n=30 especialistas, que se realizó entre mayo de 2019 y octubre de 2020. Se partió de la premisa de que, para llevar a cabo una adecuada medición y análisis de la autoridad e influencia, se debe considerar la estructura del grafo que representa la red social y las interacciones que se producen entre los usuarios. Como resultado, se desarrolla el algoritmo Autoridad Total, una herramienta informática para la generación del grafo y un caso de estudio, el cual evalúa su pertinencia, funcionamiento y aplicabilidad, lo que evidencia resultados satisfactorios en su comparación con el algoritmo HITS y un sociograma.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The measurement and analysis of the authority and influence exercised by a person in an organization or social network, be it formal or informal, has been the subject of numerous researches in several fields of science. At present, this phenomenon has taken on greater connotation due to its irruption in the digital space and the importance of having this knowledge for decision-making in spheres such as politics, education and the dissemination of information. In this research, an algorithm was developed for the measurement and analysis of the authority and influence of users in social and professional networks. The study had a mixed approach, with correlational scope and experimental design. A random sample n = 30 specialists was used, which was carried out between May 2019 and October 2020. It was based on the premise that, in order to carry out an adequate measurement and analysis of authority and influence, the structure of the graph must be considered that represents the social network and the interactions that occur between users. As a result, the Total Authority algorithm is developed, a computer tool for the generation of the graph and a case study, which evaluates its relevance, operation and applicability, which shows satisfactory results in its comparison with the HITS algorithm and a sociogram.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Algoritmo]]></kwd>
<kwd lng="es"><![CDATA[análisis de redes sociales]]></kwd>
<kwd lng="es"><![CDATA[autoridad]]></kwd>
<kwd lng="es"><![CDATA[influencia]]></kwd>
<kwd lng="es"><![CDATA[mensajería instantánea]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
<kwd lng="en"><![CDATA[Algorithm]]></kwd>
<kwd lng="en"><![CDATA[authority]]></kwd>
<kwd lng="en"><![CDATA[influence]]></kwd>
<kwd lng="en"><![CDATA[instant messaging]]></kwd>
<kwd lng="en"><![CDATA[social media]]></kwd>
<kwd lng="en"><![CDATA[social network analysis.]]></kwd>
</kwd-group>
</article-meta>
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