<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-3607</journal-id>
<journal-title><![CDATA[PAAKAT: revista de tecnología y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[PAAKAT: rev. tecnol. soc.]]></abbrev-journal-title>
<issn>2007-3607</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Sistema de Universidad Virtual]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-36072017000100005</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El devenir de la identidad digital: del yo proteico al yo identificado]]></article-title>
<article-title xml:lang="en"><![CDATA[The turn of the digital identity: from the protean self to the identified self]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Valderrama Barragán]]></surname>
<given-names><![CDATA[Matías]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Pontificia Universidad Católica de Chile  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>02</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>02</month>
<year>2017</year>
</pub-date>
<volume>6</volume>
<numero>11</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-36072017000100005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-36072017000100005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-36072017000100005&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: En el presente artículo se realiza una discusión teórica en torno a los discursos que han rondado en la literatura sobre internet y los medios digitales, avocándonos particularmente en la pregunta por cómo han impactado éstos en la construcción de nuestras identidades. En un primer momento, se revisan los trabajos iniciales de la psicóloga Sherry Turkle con el giro que presenta en sus libros más recientes donde termina por fetichizar la cultura predigital. Se discute la noción de "yo proteico" de Turkle, en que al igual que el dios Proteo, en el ciberespacio se podría explorar múltiples y fragmentadas identidades. Pero esta idea deviene en mito al aproximarnos desde una perspectiva que considere los múltiples factores que inciden en la construcción social de la identidad. En un segundo momento, se examina la creciente rastreabilidad y vigilancia de las personas gracias a los datos masivos generados en plataformas digitales. Se argumenta que estos avances están constituyendo una nueva visión de la identidad, que puede caer ahora en una fetichización de la cultura digital que nos llevaría a un mito inverso, el de un yo totalmente identificado y cuantificado, al asociar al individuo a su huella digital. Ambos mitos presentan particulares atribuciones de autenticidad que dan cuenta de lo maleable y contingente que se vuelve este concepto al ir desarrollándose los medios digitales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: In this article, we present a theoretically discussion about the different discourses in the literature about Digital Media and their impact on the construction of our identities. At first, it is examined the initial work of psychologist Sherry Turkle, compared with her recent books where ends by fetishize the pre-digital culture. We discuss her concept of "Protean Self", in the cyberspace like the Proteus god will have multiple and fragmented identities. But this idea becomes a myth if we adopt a perspective that considers the multiple factors that affect the social construction of identity. Second, we examine the increasing traceability and surveillance of people thanks to the massive data generated by digital platforms. This development could lead us to fetishize the digital culture and invert the myth to a totally identified Self, in which the identity of a person is fully associated with their digital data. Finally, both myths presents particular attributions of authenticity, revealing how malleable and contingent this concept becomes in the development of digital media.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Identidad digital]]></kwd>
<kwd lng="es"><![CDATA[ciberespacio]]></kwd>
<kwd lng="es"><![CDATA[cultura digital]]></kwd>
<kwd lng="es"><![CDATA[vigilancia]]></kwd>
<kwd lng="es"><![CDATA[cíborg]]></kwd>
<kwd lng="en"><![CDATA[Digital Identity]]></kwd>
<kwd lng="en"><![CDATA[Cyberspace]]></kwd>
<kwd lng="en"><![CDATA[Digital Culture]]></kwd>
<kwd lng="en"><![CDATA[Surveillance]]></kwd>
<kwd lng="en"><![CDATA[Cyborg]]></kwd>
</kwd-group>
</article-meta>
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