<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-2538</journal-id>
<journal-title><![CDATA[Valenciana]]></journal-title>
<abbrev-journal-title><![CDATA[Valenciana]]></abbrev-journal-title>
<issn>2007-2538</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guanajuato, Departamentos de Filosofía y de Letras Hispánicas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-25382022000200220</article-id>
<article-id pub-id-type="doi">10.15174/rv.v15i30.578</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Dos lecturas paradigmáticas de Jean Baudrillard]]></article-title>
<article-title xml:lang="en"><![CDATA[Two paradigmatic readings of Jean Baudrillard]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López Soto]]></surname>
<given-names><![CDATA[Luis Alberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Sonora  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<volume>15</volume>
<numero>30</numero>
<fpage>220</fpage>
<lpage>250</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-25382022000200220&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-25382022000200220&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-25382022000200220&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  Como la de cualquier teórico con una propuesta singular y compleja, la obra de Jean Baudrillard (1929-2007) ha sido fuente de diversas lecturas y aplicaciones, sobre todo considerando el carácter amplio de las disciplinas implicadas en sus conceptualizaciones. En este artículo se analizan los principales planteamientos de la obra de Baudrillard, así como se hace una revisión de cómo se ha leído, estudiado, analizado y criticado tal obra, con el fin de establecer una base conceptual de las dos principales lecturas, tratando de señalar cómo es que todas estas lecturas son sintomáticas del proceso histórico y sociológico en que tal obra se desarrolló a lo largo del siglo XX.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  Like any theoretician with a singular and complex proposal, the work of Jean Baudrillard (1929-2007) has been the source of various readings and applications, especially considering the broad nature of the disciplines involved in their conceptualizations. In this article the main approaches of Baudrillard&#8217;s work are analyzed, as well as a review of how this work has been read, studied, analyzed and criticized, in order to establish a conceptual basis of the two main readings, trying to point out how all these readings are symptomatic of the same historical and sociological process in which such work was developed throughout the twentieth century.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Baudrillard]]></kwd>
<kwd lng="es"><![CDATA[paradigmas]]></kwd>
<kwd lng="es"><![CDATA[nihilismo]]></kwd>
<kwd lng="es"><![CDATA[modernidad]]></kwd>
<kwd lng="es"><![CDATA[posmodernidad]]></kwd>
<kwd lng="es"><![CDATA[radical]]></kwd>
<kwd lng="en"><![CDATA[Baudrillard]]></kwd>
<kwd lng="en"><![CDATA[Paradigms]]></kwd>
<kwd lng="en"><![CDATA[Nihilism]]></kwd>
<kwd lng="en"><![CDATA[Modernity]]></kwd>
<kwd lng="en"><![CDATA[Postmodernity]]></kwd>
<kwd lng="en"><![CDATA[Radical]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Alain Gauthier]]></surname>
<given-names><![CDATA[Alain]]></given-names>
</name>
</person-group>
<source><![CDATA[Baudrillard. Une pensée singulière]]></source>
<year>2008</year>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[Lignes]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Alonso]]></surname>
<given-names><![CDATA[Luis Enrique]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Estudio introductorio: la dictadura del signo o la sociología del consumo del primer Baudrillard]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Baudrillard]]></surname>
<given-names><![CDATA[Jean]]></given-names>
</name>
</person-group>
<source><![CDATA[La sociedad de consumo. Sus mitos, sus estructuras]]></source>
<year>2007</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Siglo XXI]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Arellano Hernández]]></surname>
<given-names><![CDATA[Antonio]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La guerra entre ciencias exactas y humanidades en el fin de siglo: el &#8216;escándalo&#8217; Sokal y una propuesta pacificadora]]></article-title>
<source><![CDATA[Ciencia Ergo Sum]]></source>
<year>2000</year>
<numero>7</numero>
<issue>7</issue>
<page-range>56-66</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Baudrillard]]></surname>
<given-names><![CDATA[Jean]]></given-names>
</name>
</person-group>
<source><![CDATA[Crítica de la economía política del signo]]></source>
<year>1974</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Siglo XXI]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Baudrillard]]></surname>
<given-names><![CDATA[Jean]]></given-names>
</name>
</person-group>
<source><![CDATA[Las estrategias fatales]]></source>
<year>1983</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Anagrama]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Baudrillard]]></surname>
<given-names><![CDATA[Jean]]></given-names>
</name>
</person-group>
<source><![CDATA[La izquierda divina]]></source>
<year>1985</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Anagrama]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Baudrillard]]></surname>
<given-names><![CDATA[Jean]]></given-names>
</name>
</person-group>
<source><![CDATA[La transparencia del mal]]></source>
<year>1990</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Anagrama]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Baudrillard]]></surname>
<given-names><![CDATA[Jean]]></given-names>
</name>
</person-group>
<source><![CDATA[La guerra del Golfo no ha tenido lugar]]></source>
<year>1991</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Anagrama]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Baudrillard]]></surname>
<given-names><![CDATA[Jean]]></given-names>
</name>
</person-group>
<source><![CDATA[La ilusión del fin. La huelga de los acontecimientos]]></source>
<year>1993</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Anagrama]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Baudrillard]]></surname>
<given-names><![CDATA[Jean]]></given-names>
</name>
</person-group>
<source><![CDATA[El paroxista indiferente. Conversaciones con Philippe Petit]]></source>
<year>1998</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Anagrama]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bataille]]></surname>
<given-names><![CDATA[Georges]]></given-names>
</name>
</person-group>
<source><![CDATA[Obras Escogidas]]></source>
<year>1974</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Seix Barral]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bataille]]></surname>
<given-names><![CDATA[Georges]]></given-names>
</name>
</person-group>
<source><![CDATA[La parte maldita]]></source>
<year>1987</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Icaria]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bataille]]></surname>
<given-names><![CDATA[Georges]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Jean Baudrillard: l desafío de lo real]]></article-title>
<source><![CDATA[Archipiélago: Cuadernos de crítica de la cultura]]></source>
<year>2007</year>
<numero>79</numero>
<issue>79</issue>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Beristáin]]></surname>
<given-names><![CDATA[Helena]]></given-names>
</name>
</person-group>
<source><![CDATA[Diccionario de retórica y poética]]></source>
<year>1985</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Porrúa]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Boncenne]]></surname>
<given-names><![CDATA[Pierre]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Viral et métaleptique&#8217;, entretien Pierre Boncenne]]></article-title>
<source><![CDATA[Le Monde de l&#8217; Éducation]]></source>
<year>1999</year>
<numero>274</numero>
<issue>274</issue>
<page-range>14-20</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Broker]]></surname>
<given-names><![CDATA[Alfred]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El Marx de Baudrillard]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Picó]]></surname>
<given-names><![CDATA[Joseph]]></given-names>
</name>
</person-group>
<source><![CDATA[Modernidad y postmodernidad]]></source>
<year>1988</year>
<page-range>293-319</page-range><publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[Alianza]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Butler]]></surname>
<given-names><![CDATA[Rex]]></given-names>
</name>
</person-group>
<source><![CDATA[Jean Baudrillard: The Defense of the Real]]></source>
<year>1999</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Sage]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Caro Almela]]></surname>
<given-names><![CDATA[Antonio]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Baudrillard y la publicidad]]></article-title>
<source><![CDATA[Pensar la publicidad]]></source>
<year>2007</year>
<numero>2</numero>
<issue>2</issue>
<page-range>131-46</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Coulter]]></surname>
<given-names><![CDATA[Gerry]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Never Travel On An Aeroplane With God: The Baudrillard Index- An Obscene Project]]></article-title>
<source><![CDATA[International Journal of Baudrillard Studies]]></source>
<year>2007</year>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Derrida]]></surname>
<given-names><![CDATA[Jacques]]></given-names>
</name>
</person-group>
<source><![CDATA[De la gramatología]]></source>
<year>1971</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Siglo XXI]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Florian]]></surname>
<given-names><![CDATA[Thomas]]></given-names>
</name>
</person-group>
<source><![CDATA[Bonjour... Jean Baudrillard... Baudrillard sans simulacres]]></source>
<year>2004</year>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[Cavatines]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Foucault]]></surname>
<given-names><![CDATA[Michel]]></given-names>
</name>
</person-group>
<source><![CDATA[Historia de la locura en la época clásica I]]></source>
<year>2010</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Fondo de Cultura Económica]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gane]]></surname>
<given-names><![CDATA[Mike]]></given-names>
</name>
</person-group>
<source><![CDATA[Baudrillard&#8217;s Bestiary]]></source>
<year>1991</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Routledge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gane]]></surname>
<given-names><![CDATA[Mike]]></given-names>
</name>
</person-group>
<source><![CDATA[Baudrillard. Critical and Fatal Theory]]></source>
<year>1991</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Routledge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gane]]></surname>
<given-names><![CDATA[Mike]]></given-names>
</name>
</person-group>
<source><![CDATA[Jean Baudrillard]]></source>
<year>2000</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Pluto Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Genosko]]></surname>
<given-names><![CDATA[Gary]]></given-names>
</name>
</person-group>
<source><![CDATA[Baudrillard and Signs: Signification Ablaze]]></source>
<year>1994</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Routledge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Genosko]]></surname>
<given-names><![CDATA[Gary]]></given-names>
</name>
</person-group>
<source><![CDATA[McLuhan and Baudrillard: Masters of Implosion]]></source>
<year>1994</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Routledge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Grace]]></surname>
<given-names><![CDATA[Victoria]]></given-names>
</name>
</person-group>
<source><![CDATA[Baudrillard&#8217;s Challenge: A Feminist Reading]]></source>
<year>2000</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Routledge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hegarty]]></surname>
<given-names><![CDATA[Paul]]></given-names>
</name>
</person-group>
<source><![CDATA[Jean Baudrillard: Live Theory]]></source>
<year>2004</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Continuum]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jurdant]]></surname>
<given-names><![CDATA[Baudoin]]></given-names>
</name>
</person-group>
<source><![CDATA[Imposturas científicas: los malentendidos del caso Sokal]]></source>
<year>2003</year>
<publisher-loc><![CDATA[Madril ]]></publisher-loc>
<publisher-name><![CDATA[Cátedra]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kellner]]></surname>
<given-names><![CDATA[Douglas]]></given-names>
</name>
</person-group>
<source><![CDATA[Jean Baudrillard. From Marxism to Posmodernism and Beyond]]></source>
<year>1989</year>
<publisher-loc><![CDATA[Stanford ]]></publisher-loc>
<publisher-name><![CDATA[Stanford University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kellner]]></surname>
<given-names><![CDATA[Douglas]]></given-names>
</name>
</person-group>
<source><![CDATA[Baudrillard: A Critical Reader]]></source>
<year>1994</year>
<publisher-loc><![CDATA[Oxford ]]></publisher-loc>
<publisher-name><![CDATA[Blackwell]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kroker]]></surname>
<given-names><![CDATA[Arthur]]></given-names>
</name>
<name>
<surname><![CDATA[Levin]]></surname>
<given-names><![CDATA[Charles]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Cynical power: The fetishism of the sign]]></article-title>
<source><![CDATA[Canadian Journal of Political and Social Theory]]></source>
<year>1991</year>
<numero>15</numero>
<issue>15</issue>
<page-range>123-87</page-range></nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lane]]></surname>
<given-names><![CDATA[Richard J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Jean Baudrillard]]></source>
<year>2000</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Routledge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="">
<source><![CDATA[Le Cahier de l&#8217;Herne]]></source>
<year>2008</year>
<numero>84</numero>
<issue>84</issue>
</nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lefebvre]]></surname>
<given-names><![CDATA[Henri]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Forma, función y estructura en &#8216;El capital]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Sánchez]]></surname>
<given-names><![CDATA[Adolfo]]></given-names>
</name>
</person-group>
<source><![CDATA[Estructuralismo y marxismo]]></source>
<year>1970</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Grijalbo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Levin]]></surname>
<given-names><![CDATA[Charles]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Baudrillard, Critical Theory and Pshycoanalysis]]></article-title>
<source><![CDATA[Canadian Journal of Political and Social Theory]]></source>
<year>1984</year>
<numero>8</numero>
<issue>8</issue>
<page-range>35-53</page-range></nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Levin]]></surname>
<given-names><![CDATA[Charles]]></given-names>
</name>
</person-group>
<source><![CDATA[Jean Baudrillard: A Studying Cultural Metaphysics]]></source>
<year>1996</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Prentice Hall]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Leonelli]]></surname>
<given-names><![CDATA[Ludovic]]></given-names>
</name>
</person-group>
<source><![CDATA[La Séduction Baudrillard]]></source>
<year>2007</year>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[Ecole Nationale Supérieure des Beaux-Arts]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lozano]]></surname>
<given-names><![CDATA[Jorge]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Baudrillard: de la teoría crítica a la teoría irónica o de la resistencia al hiperconformismo]]></article-title>
<source><![CDATA[Los cuadernos del Norte]]></source>
<year>1984</year>
<numero>26</numero>
<issue>26</issue>
<page-range>14-6</page-range></nlm-citation>
</ref>
<ref id="B41">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lyotard]]></surname>
<given-names><![CDATA[Francois]]></given-names>
</name>
</person-group>
<source><![CDATA[La condición postmoderna. Informe sobre el saber]]></source>
<year>1987</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[Ediciones Cátedra]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B42">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Majastre]]></surname>
<given-names><![CDATA[Jean-Olivier]]></given-names>
</name>
</person-group>
<source><![CDATA[Sans oublier Baudrillard]]></source>
<year>1996</year>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[La Lettre Volee]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B43">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Merrin]]></surname>
<given-names><![CDATA[William]]></given-names>
</name>
</person-group>
<source><![CDATA[Baudrillard and the Media: a Critical Introduction]]></source>
<year>2005</year>
<publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[Cambridge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B44">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Snow]]></surname>
<given-names><![CDATA[Charles Percy]]></given-names>
</name>
</person-group>
<source><![CDATA[Las dos culturas y un segundo enfoque]]></source>
<year>1997</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[Alianza]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B45">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Poster]]></surname>
<given-names><![CDATA[Mark]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Semiology and Critical Theory: From Marx to Baudrillard]]></article-title>
<source><![CDATA[Boundary]]></source>
<year>1979</year>
<numero>2</numero>
<issue>2</issue>
<page-range>275-88</page-range></nlm-citation>
</ref>
<ref id="B46">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Puig Peñalosa]]></surname>
<given-names><![CDATA[Xavier]]></given-names>
</name>
</person-group>
<source><![CDATA[La crisis de la representación en la era postmoderna: El caso de Jean Baudrillard]]></source>
<year>2000</year>
<publisher-loc><![CDATA[Quito ]]></publisher-loc>
<publisher-name><![CDATA[Abya-Yala]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B47">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Smith G.]]></surname>
<given-names><![CDATA[Richard]]></given-names>
</name>
</person-group>
<source><![CDATA[The Baudrillard Dictionary]]></source>
<year>2010</year>
<publisher-loc><![CDATA[Edimburgo ]]></publisher-loc>
<publisher-name><![CDATA[Edinburg University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B48">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sokal]]></surname>
<given-names><![CDATA[Alan]]></given-names>
</name>
<name>
<surname><![CDATA[Bricmont]]></surname>
<given-names><![CDATA[Jean]]></given-names>
</name>
</person-group>
<source><![CDATA[Imposturas intelectuales]]></source>
<year>1999</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B49">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Terrail]]></surname>
<given-names><![CDATA[Jean Pierre]]></given-names>
</name>
</person-group>
<source><![CDATA[Necesidades y consumo en la sociedad capitalista actual]]></source>
<year>1977</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Grijalbo]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
