<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-2538</journal-id>
<journal-title><![CDATA[Valenciana]]></journal-title>
<abbrev-journal-title><![CDATA[Valenciana]]></abbrev-journal-title>
<issn>2007-2538</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guanajuato, Departamentos de Filosofía y de Letras Hispánicas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-25382022000200131</article-id>
<article-id pub-id-type="doi">10.15174/rv.v15i30.546</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Estímulos supernormales en la experimentación estética: porno y belkitsch]]></article-title>
<article-title xml:lang="en"><![CDATA[Supernormal stimuli in aesthetic experimentation: porn and belkitsch]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mora Galeote]]></surname>
<given-names><![CDATA[Juan José]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Granada  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<volume>15</volume>
<numero>30</numero>
<fpage>131</fpage>
<lpage>160</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-25382022000200131&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-25382022000200131&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-25382022000200131&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  Desde el descubrimiento de los estímulos supernormales hasta nuestros días, la variabilidad de su finalidad se ha visto comprometida por los diferentes sectores o disciplinas que se han aprovechado de ellos. Han sido aplicados unas veces con resultado positivo y otro negativo para el ser humano, independientemente de su finalidad. En este escrito señalamos su uso en el campo estético en general y artístico en particular, analizando experiencias estéticas relacionadas con la publicidad, las Redes Sociales -refiriéndonos con Redes Sociales a las procedentes del ámbito online-, el cine y, específicamente, el caso del porno y el belkitsch. Para esta consecución, hacemos uso de los resultados interdisciplinares de diversas investigaciones neurocientíficas, psicológicas, artístico-estéticas y hermenéuticas, así como de un empirismo pragmático y didáctico, aplicando esta ecuación a la explicación de nuestra hipótesis. Entendemos la transversalidad como la clave del procesamiento de cualquier experiencia en general y sobre todo estética. Defendemos la aceptación del uso de los estímulos supernormales en el arte -sin consecuencias nocivas-, y los colocamos como herramienta de libre elección, descargándola de connotaciones peyorativas. Se transforman así, como el belkitsch en su momento -que evolucionó del kitsch histórico-, en una exaptación estética.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  From the discovery of supernormal stimuli to the present day, the variability of its purpose has been compromised by the different sectors or disciplines that have taken advantage of them. They have been utilized sometimes with positive, other with negative effects for the human being, regardless of their purpose. In this paper we point out its use in the aesthetic field in general and artistic in particular, analyzing aesthetic experiences related to advertising, social networks, cinema and, specifically, the case of porn and belkitsch. For this exercise, we make use of the interdisciplinary results of various neuroscientific, psychological, artistic-aesthetic and hermeneutical investigations, as well as a pragmatic and didactic empiricism, utilizing this equation for the explanation of our hypothesis. We understand transversality as the key to processing of any experience in general, especially an aesthetic one. We support the accepted use of supernormal stimuli in art -without harmful consequences-, and we place them as a tool of free choice, releasing it from pejorative connotations. Hence, as belkitsch at the time, evolved from historical kitsch, is transformed into an aesthetic exaptation.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[estímulos supernormales]]></kwd>
<kwd lng="es"><![CDATA[experiencia súper-hiperreal]]></kwd>
<kwd lng="es"><![CDATA[belkitsch]]></kwd>
<kwd lng="es"><![CDATA[estética supernormal]]></kwd>
<kwd lng="es"><![CDATA[porno]]></kwd>
<kwd lng="en"><![CDATA[Supernormal stimuli]]></kwd>
<kwd lng="en"><![CDATA[Super-hyperreal experience]]></kwd>
<kwd lng="en"><![CDATA[Belkitsch]]></kwd>
<kwd lng="en"><![CDATA[Supernormal aesthetics]]></kwd>
<kwd lng="en"><![CDATA[Porn]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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