<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-2538</journal-id>
<journal-title><![CDATA[Valenciana]]></journal-title>
<abbrev-journal-title><![CDATA[Valenciana]]></abbrev-journal-title>
<issn>2007-2538</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guanajuato, Departamentos de Filosofía y de Letras Hispánicas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-25382016000100087</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El debate sobre las heurísticas. Una disputa sobre los criterios de buen razonamiento entre la Tradición de Heurística y Sesgo y la Racionalidad Ecológica]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Fonseca Patrón]]></surname>
<given-names><![CDATA[Ana Laura]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="A01">
<institution><![CDATA[,Universidad de Guanajuato  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2016</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2016</year>
</pub-date>
<volume>9</volume>
<numero>17</numero>
<fpage>87</fpage>
<lpage>115</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-25382016000100087&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-25382016000100087&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-25382016000100087&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: El objetivo del artículo es mostrar que el problema central detrás del debate sostenido entre Daniel Kahneman y Gerd Gigerenzer acerca del papel del razonamiento heurístico en nuestra comprensión de la racionalidad humana es cómo caracterizar el razonamiento normativo. Para ello, muestro que en la literatura sobre razonamiento heurístico se ha asumido una distinción tajante -incluso en muchos casos se asume una oposición- entre razonamiento formal y razonamiento heurístico. Argumento que la discusión se ha centrado en cuál de estos tipos de razonamientos debe ser considerado como modelo de nuestro razonar; hago ver que analizando textos de George Pólya y de Herbert A. Simon podemos rastrear este problema. Este análisis nos permitirá hacer notar la relevancia de dicho debate, que muchas veces ha sido una mera disputa semántica.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: In this paper I argue that the central problem behind the debate between Daniel Kahneman and Gerd Gigerenzer regarding the role of heuristic reasoning in our comprehension of human rationality is the way in which we characterize normative reasoning. To this end, I show how, in the recent literature about heuristic reasoning, a sharp distinction has been drawn -in certain cases, even an opposition- between formal and heuristic reasoning. I argue that the discussion has focused on which one of these kinds of reasoning should be taken as the right model of our reasoning. I show that this point may be tracked by analyzing the texts of George Pólya and Herbert A. Simon. This analysis will allow us to notice the relevance of said debate, which has, often times, been considered a mere semantic dispute.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[razonamiento heurístico]]></kwd>
<kwd lng="es"><![CDATA[razonamiento formal]]></kwd>
<kwd lng="es"><![CDATA[normatividad]]></kwd>
<kwd lng="es"><![CDATA[naturalismo]]></kwd>
<kwd lng="es"><![CDATA[racionalidad]]></kwd>
<kwd lng="en"><![CDATA[Heuristic reasoning]]></kwd>
<kwd lng="en"><![CDATA[Formal reasoning]]></kwd>
<kwd lng="en"><![CDATA[Normativity]]></kwd>
<kwd lng="en"><![CDATA[Naturalism]]></kwd>
<kwd lng="en"><![CDATA[Rationality]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aliseda]]></surname>
<given-names><![CDATA[Atocha]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Heurística, Hipótesis y Demostración en Matemáticas]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Ambrosio]]></surname>
<given-names><![CDATA[Velasco]]></given-names>
</name>
</person-group>
<source><![CDATA[La Heurística: Un Concepto de las Ciencias y las Humanidades]]></source>
<year>2000</year>
<page-range>58-74</page-range><publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[UNAM]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Visions of Rationality]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chase]]></surname>
<given-names><![CDATA[Valerie M.]]></given-names>
</name>
<name>
<surname><![CDATA[Hertwig]]></surname>
<given-names><![CDATA[Ralph]]></given-names>
</name>
<name>
<surname><![CDATA[Gigerenzer]]></surname>
<given-names><![CDATA[Gerd]]></given-names>
</name>
</person-group>
<source><![CDATA[Trends in Cognitive Sciences]]></source>
<year>1998</year>
<volume>2</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>206-14</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[García Campos]]></surname>
<given-names><![CDATA[Jonatan]]></given-names>
</name>
</person-group>
<source><![CDATA[Epistemología y psicología cognitiva. Un acercamiento al estudio de la justificación]]></source>
<year>2009</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Centro de Estudios Filosóficos, Políticos y Sociales Lombardo Toledano]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[How to make cognitive illusions disappear: Beyond &#8216;heuristics and biases]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gigerenzer]]></surname>
<given-names><![CDATA[Gerd]]></given-names>
</name>
</person-group>
<source><![CDATA[European Review of Social Psychology]]></source>
<year>1991</year>
<numero>2</numero>
<issue>2</issue>
<page-range>83-115</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[On narrow norms and vague heuristics: A reply to Kahneman and Tversky]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gigerenzer]]></surname>
<given-names><![CDATA[Gerd]]></given-names>
</name>
</person-group>
<source><![CDATA[Psychological Review]]></source>
<year>1996</year>
<numero>103</numero>
<issue>103</issue>
<page-range>592-6</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<article-title xml:lang=""><![CDATA[Why social context matters]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gigerenzer]]></surname>
<given-names><![CDATA[Gerd]]></given-names>
</name>
</person-group>
<source><![CDATA[Interactive minds]]></source>
<year>1996</year>
<page-range>319-46</page-range><publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[Cambridge University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gigerenzer]]></surname>
<given-names><![CDATA[Gerd]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Psychological Challenges for Normative Models]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Gabbay]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Smets]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Handbook of defeasable reasoning and uncertainty management]]></source>
<year>1998</year>
<volume>1</volume>
<page-range>441-67</page-range><publisher-loc><![CDATA[Dordrecht ]]></publisher-loc>
<publisher-name><![CDATA[Quantified representation of uncertainty and imprecision]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<article-title xml:lang=""><![CDATA[Heuristics]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gigerenzer]]></surname>
<given-names><![CDATA[Gerd]]></given-names>
</name>
</person-group>
<source><![CDATA[Heuristics and the Law]]></source>
<year>2006</year>
<page-range>17-44</page-range><publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[MIT Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Domain-specific reasoning. Social contracts, Cheating, and Perspective Change]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gigerenzer]]></surname>
<given-names><![CDATA[Gerd]]></given-names>
</name>
</person-group>
<source><![CDATA[Cognition]]></source>
<year>1992</year>
<numero>43</numero>
<issue>43</issue>
<page-range>127-71</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[How (far) can rationality be naturalized?]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gigerenzer]]></surname>
<given-names><![CDATA[Gerd]]></given-names>
</name>
</person-group>
<source><![CDATA[Synthese]]></source>
<year>2012</year>
<numero>187</numero>
<issue>187</issue>
<page-range>243-68</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gigerenzer]]></surname>
<given-names><![CDATA[Gerd]]></given-names>
</name>
</person-group>
<source><![CDATA[Simple Heuristics that Make Us Smart]]></source>
<year>1999</year>
<publisher-loc><![CDATA[Nueva York ]]></publisher-loc>
<publisher-name><![CDATA[Oxford University]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Bounded Rationality]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gruene-Yanoff]]></surname>
<given-names><![CDATA[Till]]></given-names>
</name>
</person-group>
<source><![CDATA[Philosophy Compass]]></source>
<year>2007</year>
<numero>2</numero>
<issue>2</issue>
<page-range>534-63</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kahneman]]></surname>
<given-names><![CDATA[Daniel]]></given-names>
</name>
</person-group>
<source><![CDATA[Prize Lecture: Maps of Bounded Rationality]]></source>
<year>2002</year>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<article-title xml:lang=""><![CDATA[A model of heuristic judgment]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kahneman]]></surname>
<given-names><![CDATA[Daniel]]></given-names>
</name>
</person-group>
<source><![CDATA[The Cambridge Handbook of Thinking and Reasoning]]></source>
<year>2005</year>
<page-range>267-94</page-range><publisher-loc><![CDATA[Nueva York ]]></publisher-loc>
<publisher-name><![CDATA[Cambridge University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kahneman]]></surname>
<given-names><![CDATA[Daniel]]></given-names>
</name>
</person-group>
<source><![CDATA[Judgment Under Uncertainty. Heuristics and Biases]]></source>
<year>1982</year>
<publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[Cambridge University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[On the reality of cognitive illusions: A reply to Gigerenzer&#8217;s critique]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kahneman]]></surname>
<given-names><![CDATA[Daniel]]></given-names>
</name>
</person-group>
<source><![CDATA[Psychological Review]]></source>
<year>1996</year>
<numero>103</numero>
<issue>103</issue>
<page-range>582-91</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Prospect Theory: An Analysis of Decision under Risk]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kahneman]]></surname>
<given-names><![CDATA[Daniel]]></given-names>
</name>
</person-group>
<source><![CDATA[Econometrica]]></source>
<year>1979</year>
<volume>47</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>263-92</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kelman]]></surname>
<given-names><![CDATA[Mark]]></given-names>
</name>
</person-group>
<source><![CDATA[The Heuristic Debate]]></source>
<year>2010</year>
<publisher-loc><![CDATA[Nueva York ]]></publisher-loc>
<publisher-name><![CDATA[Oxford University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Laudan]]></surname>
<given-names><![CDATA[Larry]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Why Was the Logic of Discovery Abandoned?]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Nickles]]></surname>
<given-names><![CDATA[Thomas]]></given-names>
</name>
</person-group>
<source><![CDATA[Scientific Discovery, Logic, and Rationality]]></source>
<year>1978</year>
<volume>56</volume>
<page-range>385</page-range><publisher-loc><![CDATA[Dordrecht ]]></publisher-loc>
<publisher-name><![CDATA[Reidel]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Lakatosian Heuristics and Epistemic Support]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Nickles]]></surname>
<given-names><![CDATA[Thomas]]></given-names>
</name>
</person-group>
<source><![CDATA[The British Journal for the Philosophy of Science]]></source>
<year>1987</year>
<volume>38</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>181-205</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="">
<article-title xml:lang=""><![CDATA[Heuristic Appraisal. Context of Discovery or Justification?]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Nickles]]></surname>
<given-names><![CDATA[Thomas]]></given-names>
</name>
</person-group>
<source><![CDATA[Revisiting Discovery and Justification]]></source>
<year>2006</year>
<page-range>159-82</page-range></nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Attribution and the psychology of prediction]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Nisbett]]></surname>
<given-names><![CDATA[Richard E.]]></given-names>
</name>
<name>
<surname><![CDATA[Borgida]]></surname>
<given-names><![CDATA[Eugene]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Personality and Social Psychology]]></source>
<year>1975</year>
<volume>32</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>932-43</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Martínez]]></surname>
<given-names><![CDATA[Sergio F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El concepto de heurística: de las ciencias naturales a la epistemología]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Velasco]]></surname>
<given-names><![CDATA[Ambrosio]]></given-names>
</name>
</person-group>
<source><![CDATA[El concepto de heurística en las ciencias y las humanidades]]></source>
<year>2000</year>
<page-range>38-57</page-range><publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[UNAM]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Martínez]]></surname>
<given-names><![CDATA[Sergio F.]]></given-names>
</name>
</person-group>
<source><![CDATA[Geografía de las prácticas científicas: Racionalidad, heurística y normatividad]]></source>
<year>2003</year>
<page-range>206</page-range><publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[UNAM]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Martínez]]></surname>
<given-names><![CDATA[Sergio F.]]></given-names>
</name>
</person-group>
<source><![CDATA[Hacia una filosofía de las prácticas científicas]]></source>
<year>2015</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[UNAM]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="book">
<article-title xml:lang=""><![CDATA[Re-assessing the Heuristics debate]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Polonioli]]></surname>
<given-names><![CDATA[Andrea]]></given-names>
</name>
</person-group>
<source><![CDATA[The Heuristics Debate]]></source>
<year>2013</year>
<volume>12</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>263-71</page-range><publisher-loc><![CDATA[Oxford ]]></publisher-loc>
<publisher-name><![CDATA[Oxford University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pólya]]></surname>
<given-names><![CDATA[George]]></given-names>
</name>
</person-group>
<source><![CDATA[How to Solve It. A New Aspect of Mathematical Method]]></source>
<year>1945</year>
<publisher-loc><![CDATA[Nueva Jersey ]]></publisher-loc>
<publisher-name><![CDATA[Princeton University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pólya]]></surname>
<given-names><![CDATA[George]]></given-names>
</name>
</person-group>
<source><![CDATA[Patterns of Plausible Inference Vol. 1, Induction and Analogy in Mathematics]]></source>
<year>1954</year>
<publisher-loc><![CDATA[Nueva Jersey ]]></publisher-loc>
<publisher-name><![CDATA[Princeton University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pólya]]></surname>
<given-names><![CDATA[George]]></given-names>
</name>
</person-group>
<source><![CDATA[Patterns of Plausible Inference Vol.2 Of Mathematics and Plausible Reasoning]]></source>
<year>1954</year>
<publisher-loc><![CDATA[Nueva Jersey ]]></publisher-loc>
<publisher-name><![CDATA[Princeton University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Popper]]></surname>
<given-names><![CDATA[Karl R.]]></given-names>
</name>
</person-group>
<source><![CDATA[The logic of scientific discovery]]></source>
<year>1980</year>
<publisher-loc><![CDATA[London ]]></publisher-loc>
<publisher-name><![CDATA[Hutchinson]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[What is a heuristic?]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Romanycia]]></surname>
<given-names><![CDATA[Marc H.]]></given-names>
</name>
<name>
<surname><![CDATA[Pelletier]]></surname>
<given-names><![CDATA[Francis J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Computational Intelligence]]></source>
<year>1985</year>
<numero>1</numero>
<issue>1</issue>
<page-range>47-58</page-range></nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="book">
<article-title xml:lang=""><![CDATA[Ending the Rationality Wars: How to Make Disputes About Human Rationality Disappear]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Samuels]]></surname>
<given-names><![CDATA[Richard]]></given-names>
</name>
<name>
<surname><![CDATA[Stich]]></surname>
<given-names><![CDATA[Stephen]]></given-names>
</name>
<name>
<surname><![CDATA[Bishop]]></surname>
<given-names><![CDATA[Michael]]></given-names>
</name>
</person-group>
<source><![CDATA[Common Sense, Reasoning and Rationality]]></source>
<year>2002</year>
<page-range>236-68</page-range><publisher-loc><![CDATA[Nueva York ]]></publisher-loc>
<publisher-name><![CDATA[Oxford University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Problem Solving: The Next Advance in Operations Research]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Simon]]></surname>
<given-names><![CDATA[Herbert A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Operations Research]]></source>
<year>1958</year>
<volume>6</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-10</page-range></nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Rationality as Process and as Product of Thought]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Simon]]></surname>
<given-names><![CDATA[Herbert A.]]></given-names>
</name>
</person-group>
<source><![CDATA[American Economic Review]]></source>
<year>1978</year>
<volume>68</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>1-16</page-range></nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Invariants of Human Behavior]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Simon]]></surname>
<given-names><![CDATA[Herbert A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Annual Review of Phychology]]></source>
<year>1990</year>
<numero>41</numero>
<issue>41</issue>
<page-range>1-19</page-range></nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Simon]]></surname>
<given-names><![CDATA[Herbert A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Models of Bounded Rationality, Vol. 3 Empirically Grounded Economic Reason]]></source>
<year>1997</year>
<page-range>392</page-range><publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[MIT Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Stein]]></surname>
<given-names><![CDATA[Edward]]></given-names>
</name>
</person-group>
<source><![CDATA[Without Good Reason. The Rationality Debate in Philosophy and Cognitive Science]]></source>
<year>1996</year>
<publisher-loc><![CDATA[Oxford ]]></publisher-loc>
<publisher-name><![CDATA[Clarendon Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="book">
<article-title xml:lang=""><![CDATA[The Affect Heuristic]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Slovic]]></surname>
<given-names><![CDATA[Paul]]></given-names>
</name>
<name>
<surname><![CDATA[Finucane]]></surname>
<given-names><![CDATA[Melissa L.]]></given-names>
</name>
<name>
<surname><![CDATA[Peters]]></surname>
<given-names><![CDATA[Ellen]]></given-names>
</name>
<name>
<surname><![CDATA[MacGregor]]></surname>
<given-names><![CDATA[Donald G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Heuristic and Biases. The psychology of Intuitive Judgment]]></source>
<year>2012</year>
<page-range>397-420</page-range><publisher-loc><![CDATA[Nueva York ]]></publisher-loc>
<publisher-name><![CDATA[Cambridge University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="book">
<article-title xml:lang=""><![CDATA[Mechanisms of ecological rationality: heuristics and environments that makes us smart]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Todd]]></surname>
<given-names><![CDATA[Peter M.]]></given-names>
</name>
<name>
<surname><![CDATA[Gigerenzer]]></surname>
<given-names><![CDATA[Gerd]]></given-names>
</name>
</person-group>
<source><![CDATA[The Oxford Handbook of Evolutionary Psychology]]></source>
<year>2007</year>
<page-range>197-210</page-range><publisher-loc><![CDATA[Oxford ]]></publisher-loc>
<publisher-name><![CDATA[Oxford University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Judgment under uncertainty: Heuristics and biases]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tversky]]></surname>
<given-names><![CDATA[Amos]]></given-names>
</name>
<name>
<surname><![CDATA[Kahneman]]></surname>
<given-names><![CDATA[Daniel]]></given-names>
</name>
</person-group>
<source><![CDATA[Science]]></source>
<year>1974</year>
<numero>185</numero>
<issue>185</issue>
<page-range>1124-31</page-range></nlm-citation>
</ref>
<ref id="B41">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wimsatt]]></surname>
<given-names><![CDATA[William C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Re-engineering philosophy for limited beings: piecewise approximations to reality]]></source>
<year>2007</year>
<publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[Harvard University Press]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
