<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-249X</journal-id>
<journal-title><![CDATA[Intervención (México DF)]]></journal-title>
<abbrev-journal-title><![CDATA[Intervención (Méx. DF)]]></abbrev-journal-title>
<issn>2007-249X</issn>
<publisher>
<publisher-name><![CDATA[Instituto Nacional de Antropología e Historia, Escuela Nacional de Conservación, Restauración y Museografía]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-249X2017000200005</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[De la historia natural a la biología moderna: máquinas, robots y cabinas de vuelo en el Natural History Museum (NHM, Museo de Historia Natural), Londres, Reino Unido]]></article-title>
<article-title xml:lang="en"><![CDATA[From Natural History to Modern Biology: Machines, Robots and Flight Decks in the Natural History Museum (NHM), London, United Kingdom]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Corral Guillé]]></surname>
<given-names><![CDATA[Gustavo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,gustavo.corral@gmail.com  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<volume>8</volume>
<numero>16</numero>
<fpage>5</fpage>
<lpage>16</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-249X2017000200005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-249X2017000200005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-249X2017000200005&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: El presente ENSAYO ofrece una mirada al Natural History Museum (NHM, Museo de Historia Natural), Londres, Reino Unido, entre finales de la década de 1960 y principios de la de 1980 con la finalidad de explorar la forma en que entonces cambió tanto su identidad institucional como su política expositiva. Intento mostrar que, con la idea de modificar su imagen, el modelo de discurso museográfico del NHM dejó de centrarse en su colección -esto es, los especímenes de historia natural- para consagrarse a los visitantes y prestar especial atención al nuevo enfoque de la biología contemporánea. Para ello se plantea que Human Biology, primera exposición del Nuevo Programa de Exposiciones (NPE)1 del NHM, se diseñó en concordancia con la tendencia reduccionista que caracterizaba a la ciencia contemporánea, estructurada en torno de los sistemas de información. Gracias a esta orientación, Human Biology se convirtió en un espacio de producción y legitimación de una particular perspectiva científica, muy cercana a la enarbolada por los asesores externos que colaboraron en la especificación de sus contenidos museográficos, desplegados, así, a partir de metáforas visuales y estrategias interactivas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: This ESSAY provides an overview of the Natural History Museum (NHM) in London, United Kingdom, between the late 1960s and early 1980s, in order to explore how it changed both its institutional identity as well as its exhibition policy during this period. It intends to demonstrate that, in order to alter its image, the museographic discourse of the nhm stopped focusing on its collection-that is, the natural history specimens-to instead concentrate on the visitors and pay particular attention to the new approach of contemporary biology. To this end, it is posed that Human Biology, the first exhibition of the New Exhibition Program (NEP), was designed in accordance with the reductionist tendencies that characterized contemporary science, structured around the information systems. Hence, through visual metaphors and interactive strategies, Human Biology became a production and legitimization space for a particular scientific point of view, which was very close to that exposed by the external advisers who collaborated in the specification of its museographic contents.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[museos de historia natural]]></kwd>
<kwd lng="es"><![CDATA[Londres]]></kwd>
<kwd lng="es"><![CDATA[comunicación de la ciencia]]></kwd>
<kwd lng="es"><![CDATA[metáforas visuales]]></kwd>
<kwd lng="es"><![CDATA[interactividad]]></kwd>
<kwd lng="en"><![CDATA[Natural History Museum]]></kwd>
<kwd lng="en"><![CDATA[London]]></kwd>
<kwd lng="en"><![CDATA[science communication]]></kwd>
<kwd lng="en"><![CDATA[visual metaphors]]></kwd>
<kwd lng="en"><![CDATA[interactivity]]></kwd>
</kwd-group>
</article-meta>
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