<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-0934</journal-id>
<journal-title><![CDATA[Revista mexicana de ciencias agrícolas]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Mex. Cienc. Agríc]]></abbrev-journal-title>
<issn>2007-0934</issn>
<publisher>
<publisher-name><![CDATA[Instituto Nacional de Investigaciones Forestales, Agrícolas y Pecuarias]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-09342024000400103</article-id>
<article-id pub-id-type="doi">10.29312/remexca.v15i4.3116</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Disposición a pagar por un vino producido en el estado de Guanajuato]]></article-title>
<article-title xml:lang="en"><![CDATA[Willingness to pay for a wine produced in the state of Guanajuato]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[González Juárez]]></surname>
<given-names><![CDATA[Araceli]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Martínez Damian]]></surname>
<given-names><![CDATA[Miguel Ángel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hernández Ortíz]]></surname>
<given-names><![CDATA[Juan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Valdivia Alcalá]]></surname>
<given-names><![CDATA[Ramón]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Melo Guerrero]]></surname>
<given-names><![CDATA[Enrique]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cervantes Luna]]></surname>
<given-names><![CDATA[Juan Oswaldo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma Chapingo División de Ciencias Económico Administrativas ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Colegio de Postgraduados Posgrado en Socioeconomía, Estadística e Informática-Economía ]]></institution>
<addr-line><![CDATA[Texcoco Estado de México]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma del Estado de Hidalgo Instituto de Ciencias Agropecuarias ]]></institution>
<addr-line><![CDATA[Pachuca Hidalgo]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>07</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>07</month>
<year>2024</year>
</pub-date>
<volume>15</volume>
<numero>4</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-09342024000400103&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-09342024000400103&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-09342024000400103&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de este estudio es estimar la disposición a pagar por un vino tinto producido en el estado de Guanajuato, así como determinar las variables socioeconómicas que más influyen en la disposición a pagar, bajo la hipótesis de que existe una disposición a pagar positiva entre los participantes. Se aplicaron 120 encuestas en el municipio de Dolores Hidalgo, Guanajuato. Se empleó el método de valoración contingente y modelo logit binomial, utilizando el software Nlogit. La disposición a pagar estimada fue de $727.30, un sobreprecio de 34.7% respecto al precio promedio del vino que se produce en el país. Las variables que explican la disposición a pagar son precio, ingreso, edad, dependientes económicos y cantidad de vino consumida.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This study aims to estimate the willingness to pay for a red wine produced in the state of Guanajuato, as well as to determine the socioeconomic variables that most influence the willingness to pay under the hypothesis that there is a positive willingness to pay among the participants. A total of 120 surveys were conducted in the municipality of Dolores Hidalgo, Guanajuato. We used the contingent valuation method and the binomial logit model by means of the Nlogit software. The estimated willingness to pay was $727.30, a 34.7% premium over the average price of wine produced in the country. The variables that explain the willingness to pay are price, income, age, economic dependents, and amount of wine consumed.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[modelo logit binomial]]></kwd>
<kwd lng="es"><![CDATA[valoración contingente]]></kwd>
<kwd lng="es"><![CDATA[vino]]></kwd>
<kwd lng="en"><![CDATA[binomial logit model]]></kwd>
<kwd lng="en"><![CDATA[contingent valuation]]></kwd>
<kwd lng="en"><![CDATA[wine.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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