<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-0934</journal-id>
<journal-title><![CDATA[Revista mexicana de ciencias agrícolas]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Mex. Cienc. Agríc]]></abbrev-journal-title>
<issn>2007-0934</issn>
<publisher>
<publisher-name><![CDATA[Instituto Nacional de Investigaciones Forestales, Agrícolas y Pecuarias]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-09342014001301781</article-id>
<article-id pub-id-type="doi">10.29312/remexca.v0i9.1064</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Percepción de Sprekelia formosissima (L.) Herb. como planta ornamental en Puebla y Morelos]]></article-title>
<article-title xml:lang="en"><![CDATA[Perceptions on Sprekelia formosissima (L.) Herb. as an ornamental plant in Puebla and Morelos]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castañeda]]></surname>
<given-names><![CDATA[Edith Salomé]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mayett Moreno]]></surname>
<given-names><![CDATA[Yésica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez Piñeros]]></surname>
<given-names><![CDATA[Sandra]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Flores Alonso]]></surname>
<given-names><![CDATA[Daniel Alberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cavazos Arroyo]]></surname>
<given-names><![CDATA[Judith]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Popular Autónoma del Estado de Puebla  ]]></institution>
<addr-line><![CDATA[ Puebla]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Popular Autónoma del Estado de Puebla  ]]></institution>
<addr-line><![CDATA[Puebla Pue.]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Chihuahua  ]]></institution>
<addr-line><![CDATA[Chihuahua Chih.]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Popular Autónoma del Estado de Puebla  ]]></institution>
<addr-line><![CDATA[Puebla Puebla]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>11</month>
<year>2014</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>11</month>
<year>2014</year>
</pub-date>
<volume>5</volume>
<numero>spe9</numero>
<fpage>1781</fpage>
<lpage>1786</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-09342014001301781&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-09342014001301781&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-09342014001301781&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Según el inventario realizado por la Red de Ornamentales, México es uno de los países más ricos en recursos genéticos y cuenta con 4 220 especies usadas como ornamentales o con potencial de ser introducidas a la horticultura ornamental. Una de ellas es Sprekelia fomosissima conocida como Lirio Azteca que crece de manera silvestre en el Distrito Federal, Estado de México, Morelos y Puebla, entre otros estados. México no ha desarrollado su producción, debido en gran medida al desconocimiento de sus bondades hortícolas tanto por productores, como por comercializadores y consumidores finales. En el mercado internacional es comercializada en algunos viveros de Europa y Estados Unidos de América, por ello se deduce que tendría posibilidades comercializarse en el mercado nacional. Este estudio tuvo como objetivos evaluar el nivel de conocimiento, percepción y disposición para comprar y vender Lirio Azteca por parte de consumidores potenciales de plantas ornamentales en viveros de las ciudades de Atlixco, Puebla y Cuautla, Morelos, así como divulgar su importancia y aprovechamiento como planta ornamental mexicana. Se aplicaron 357encuestas durante los meses de abril y mayo de 2013. El Lirio Azteca como recurso nativo mexicano fue de gran interés para 91.7% de los encuestados, lo que nos permite sugerir que de utilizarse campañas que destaquen la importancia de las plantas ornamentales nativas podría incrementarse su conocimiento, conservación, así como su uso en jardines y áreas verdes de México y el extranjero, buscando su aprovechamiento sustentable.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract According to the inventory made &#8203;by the ornamental network, Mexico is one of the richest countries in genetic resources and has 4 220 species used as ornamental or potential to be introduced to the ornamental horticulture. One of these is Sprekelia fomosissima known as Aztec lily, grows wild in Mexico City, State of Mexico, Morelos and Puebla, among other States. Mexico has not developed its production, largely due to ignorance of their horticultural benefits, because of the producers, marketers and consumers as well. In the international market is sold in some nurseries in Europe and USA, so it follows that possibilities would be placed on the national market. This study aimed to assess the level of knowledge, perception and willingness to buy and sell the Azteca Lily by potential consumers of ornamental plants in nurseries in the cities of Atlixco, Puebla and Cuautla, Morelos, as well as disclosing its importance and use as an ornamental plant. We applied 357 surveys during the months of April and May, 2013. Lily Azteca as a Mexican native resource was of great interest to 91.7% of the respondents, allowing us to suggest that campaigns to highlight the importance of native ornamental plants that could be used to increase their knowledge, conservation and use in gardens and green areas in Mexico and abroad, looking for its sustainable use.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[bulbosas]]></kwd>
<kwd lng="es"><![CDATA[comercialización sustentable]]></kwd>
<kwd lng="es"><![CDATA[especies endémicas]]></kwd>
<kwd lng="en"><![CDATA[bulbous]]></kwd>
<kwd lng="en"><![CDATA[endemic species]]></kwd>
<kwd lng="en"><![CDATA[sustainable marketing]]></kwd>
</kwd-group>
</article-meta>
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