<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1870-9036</journal-id>
<journal-title><![CDATA[El periplo sustentable]]></journal-title>
<abbrev-journal-title><![CDATA[El periplo sustentable]]></abbrev-journal-title>
<issn>1870-9036</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma del Estado de México]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1870-90362016000200004</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El Programa Pueblos Mágicos y la sustentabilidad turística; el caso de Cosalá y los eventos &#8220;Cosaltazo&#8221; y &#8220;Cosalazo&#8221;]]></article-title>
<article-title xml:lang="en"><![CDATA[The &#8220;Pueblos Magicos&#8221; program and the tourist sustainability. The case of Cosalá and the events "Cosaltazo" and "Cosalazo"]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ibarra Michel]]></surname>
<given-names><![CDATA[Juan Pedro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Velarde Valdés]]></surname>
<given-names><![CDATA[Mónica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Occidente departamento de Ciencias Sociales y Humanidades ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Occidente Doctorado en Gestión del Turismo ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2016</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2016</year>
</pub-date>
<numero>31</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1870-90362016000200004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1870-90362016000200004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1870-90362016000200004&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El presente estudio se enfoca en el análisis de dos eventos el &#8220;Cosaltazo&#8221; y &#8220;Cosalazo&#8221; que se desarrollan en la comunidad de Cosalá, Sinaloa, los cuales forman parte del Programa Pueblos Mágicos y constituyen un ejemplo de cómo se puede desviar la orientación sustentable que exigen los lineamientos de dicho programa, que promueve una actividad turística sustentable como eje principal del desarrollo económico de las comunidades elegidas. A partir de la implementación del programa en la comunidad se han puesto en marcha estrategias que han permitido la conservación y restauración del patrimonio cultural y arquitectónico del lugar que puede estar en riesgo por la celebración de dichos eventos. Esta investigación tiene como objetivo analizar el impacto en la sustentabilidad de los eventos denominados &#8220;Cosalazo&#8221; y &#8220;Cosaltazo&#8221;, en el Pueblo Mágico de Cosalá. Se utilizó una metodología cualitativa mediante un estudio de caso, utilizando diversas técnicas de recolección de datos como entrevistas, observación y análisis documental, enfocada a dichos eventos y se obtuvieron resultados que indican que este impacto es mayormente negativo, pues va en contra de la conservación del patrimonio cultural del lugar y pone en relieve la importancia de una mayor coordinación entre los tomadores de decisiones que orienten de forma adecuada la actividad turística para la creación de productos turísticos realmente sustentables.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This study focuses on the analysis of two events the &#8220;Cosaltazo&#8221; and &#8220;Cosalazo&#8221; taking place in the community of Cosalá, Sinaloa that is part of the &#8220;Pueblos Mágicos&#8221; program and is an example of how it can be diverted the orientation of the sustainable guidelines requiring in that program, which promotes sustainable tourism as the main shaft of economic development in the selected communities. Since the program's inception in the community some strategies have been implemented that have allowed the preservation and restoration of its cultural and architectural heritage that may be at risk for holding such events. This research aims to analyze the impact in the sustainability of the events called the &#8220;Cosalazo&#8221; and &#8220;Cosaltazo&#8221; in the &#8220;Pueblo Mágico&#8221; of Cosalá. A study case methodology has been used and the results show that the impact is mostly negative because it is contrary to the conservation of the cultural heritage of the place and highlights the importance of a better coordination between the stakeholders in order to guide adequately the tourism activity in the creation of truly sustainable tourism products.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Turismo alternativo]]></kwd>
<kwd lng="es"><![CDATA[sustentabilidad]]></kwd>
<kwd lng="es"><![CDATA[Pueblos Mágicos]]></kwd>
<kwd lng="en"><![CDATA[Alternative tourism]]></kwd>
<kwd lng="en"><![CDATA[sustainability]]></kwd>
<kwd lng="en"><![CDATA[Pueblos Mágicos]]></kwd>
</kwd-group>
</article-meta>
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