<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1870-3925</journal-id>
<journal-title><![CDATA[Región y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Región y sociedad]]></abbrev-journal-title>
<issn>1870-3925</issn>
<publisher>
<publisher-name><![CDATA[El Colegio de Sonora]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1870-39252024000100125</article-id>
<article-id pub-id-type="doi">10.22198/rys2024/36/1946</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Variación de precios hedónicos por habitación en un contexto de turismo inclusivo en la península de Baja California]]></article-title>
<article-title xml:lang="en"><![CDATA[Hedonic Price Variation Per Room in the Context of Inclusive Tourism in the Baja California Peninsula]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rios Nequis]]></surname>
<given-names><![CDATA[Eric Israel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ibarra Cisneros]]></surname>
<given-names><![CDATA[Manuel Alejandro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vela Reyna]]></surname>
<given-names><![CDATA[Juan Benito]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Baja California Facultad de Ciencias Administrativas ]]></institution>
<addr-line><![CDATA[Mexicali Baja California]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Baja California Facultad de Ciencias Administrativas ]]></institution>
<addr-line><![CDATA[Mexicali Baja California]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Baja California Facultad de Ciencias Administrativas ]]></institution>
<addr-line><![CDATA[Mexicali Baja California]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<volume>36</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1870-39252024000100125&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1870-39252024000100125&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1870-39252024000100125&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Objetivo: analizar la relación de los atributos de los productos que se promocionan en medios digitales con la variación de precios por habitación en empresas hoteleras ubicadas en la península de Baja California que tienen entorno turístico inclusivo y ambiental. Metodología: la investigación de corte cuantitativo y transversal utiliza un modelo de precios hedónicos. Resultados: los atributos diferenciales del producto y los galardones que otorgan los intermediarios turísticos a los hoteles mediante plataformas digitales producen efectos positivos en los precios cuando la empresa incorpora el tema de la inclusión. Algunas estrategias de promoción por medios digitales no justifican necesariamente el incremento de precios. Lo mismo sucede con las certificaciones ambientales. Limitaciones: No se consideró la temporalidad estacional, ni todos los destinos de playa en el norte de México, por lo que los resultados no pueden generalizarse. Conclusiones: los aspectos emotivos, personales y de experiencia durante el hospedaje explican el comportamiento de los precios.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Objective: Analyzing the relationship between the product attributes promoted by digital media and room price variation in Baja California´s hotel companies which have inclusive and environmental context. Methodology: The quantitative and transversal research uses a hedonic pricing model. Results: Differential product attributes and the awards given by tourism intermediaries through digital platforms exert positive effects on prices when the company incorporates the theme of inclusion. Some promotion strategies through digital media do not necessarily justify prices increase. It also happens with environmental certifications. Limitations: Seasonality was not considered neither all beach destinations in the north of México, reasons which prevent generalization. Conclusions: emotional, personal, and experiential aspects during the lodging process explain price behavior.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[turismo]]></kwd>
<kwd lng="es"><![CDATA[inclusión]]></kwd>
<kwd lng="es"><![CDATA[reservas digitales]]></kwd>
<kwd lng="es"><![CDATA[precios]]></kwd>
<kwd lng="es"><![CDATA[hoteles]]></kwd>
<kwd lng="es"><![CDATA[Baja California]]></kwd>
<kwd lng="en"><![CDATA[tourism]]></kwd>
<kwd lng="en"><![CDATA[inclusion]]></kwd>
<kwd lng="en"><![CDATA[digital bookings]]></kwd>
<kwd lng="en"><![CDATA[prices]]></kwd>
<kwd lng="en"><![CDATA[hotels]]></kwd>
<kwd lng="en"><![CDATA[Baja California]]></kwd>
</kwd-group>
</article-meta>
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