<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1870-3925</journal-id>
<journal-title><![CDATA[Región y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Región y sociedad]]></abbrev-journal-title>
<issn>1870-3925</issn>
<publisher>
<publisher-name><![CDATA[El Colegio de Sonora]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1870-39252016000200269</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Peligros constantes y cambiantes en la percepción social del paisaje de amenazas en la ciudad de Mexicali]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ley García]]></surname>
<given-names><![CDATA[Judith]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Denegri de Dios]]></surname>
<given-names><![CDATA[Fabiola Maribel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez Contreras]]></surname>
<given-names><![CDATA[Guadalupe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Baja California Unidad Universitaria Instituto de Investigaciones Sociales]]></institution>
<addr-line><![CDATA[Mexicali Baja California]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Baja California Unidad Universitaria Instituto de Investigaciones Sociales]]></institution>
<addr-line><![CDATA[Mexicali Baja California]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Baja California Unidad Universitaria Instituto de Investigaciones Sociales]]></institution>
<addr-line><![CDATA[Mexicali Baja California]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2016</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2016</year>
</pub-date>
<volume>28</volume>
<numero>66</numero>
<fpage>269</fpage>
<lpage>294</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1870-39252016000200269&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1870-39252016000200269&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1870-39252016000200269&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: En este artículo se exploraron los cambios ocurridos en la percepción social del paisaje de amenazas en la ciudad de Mexicali, México, en 2006 y 2011. Esto se llevó a cabo mediante la comparación del número y tipo de peligros que los habitantes reportaron en dos encuestas locales. Este ejercicio permitió clasificar los peligros en "constantes" y "cambiantes", y también identificar, a través de la observación de su manifestación física en el espacio urbano, las pautas de invisibilidad social, que ameritan ser consideradas en las estrategias de prevención de desastres.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The article explores the changes in the social perception of hazardscape in the city of Mexicali, México in 2006 and 2011. This is done by comparing the number and type of hazards that residents reported in two local surveys. This exercise allowed classifying the hazards in "constant" and "changing" in social perception and, by observing their physical manifestation in the urban space, to identify patterns of social invisibility that deserves consideration in strategies for disaster prevention.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[percepción del riesgo]]></kwd>
<kwd lng="es"><![CDATA[percepción del peligro]]></kwd>
<kwd lng="es"><![CDATA[paisaje de amenazas]]></kwd>
<kwd lng="es"><![CDATA[sesgo heurístico]]></kwd>
<kwd lng="es"><![CDATA[invisibilidad social del riesgo]]></kwd>
<kwd lng="es"><![CDATA[Mexicali]]></kwd>
<kwd lng="en"><![CDATA[risk perception]]></kwd>
<kwd lng="en"><![CDATA[hazard perception]]></kwd>
<kwd lng="en"><![CDATA[hazardscape]]></kwd>
<kwd lng="en"><![CDATA[heuristic bias]]></kwd>
<kwd lng="en"><![CDATA[social invisibility of risk]]></kwd>
<kwd lng="en"><![CDATA[Mexicali]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bartley]]></surname>
<given-names><![CDATA[Howard S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Principios de percepción]]></source>
<year>1985</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Trillas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Baumann]]></surname>
<given-names><![CDATA[Duan D.]]></given-names>
</name>
<name>
<surname><![CDATA[Kates]]></surname>
<given-names><![CDATA[Robert W.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Risk from nature in the city]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Detwyler]]></surname>
<given-names><![CDATA[Thomas R.]]></given-names>
</name>
<name>
<surname><![CDATA[Marcus]]></surname>
<given-names><![CDATA[Melvin Gérarld]]></given-names>
</name>
</person-group>
<source><![CDATA[Urbanization and environment: the physical geography of the city]]></source>
<year>1972</year>
<page-range>169-94</page-range><publisher-loc><![CDATA[Belmont, California ]]></publisher-loc>
<publisher-name><![CDATA[Duxbury Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bestard]]></surname>
<given-names><![CDATA[Joan]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Prólogo]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Douglas]]></surname>
<given-names><![CDATA[Mary]]></given-names>
</name>
</person-group>
<source><![CDATA[La aceptabilidad del riesgo según las ciencias sociales]]></source>
<year>1996</year>
<page-range>9-16</page-range><publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Blaikie]]></surname>
<given-names><![CDATA[Piers]]></given-names>
</name>
<name>
<surname><![CDATA[Cannon]]></surname>
<given-names><![CDATA[Terry]]></given-names>
</name>
<name>
<surname><![CDATA[Davis]]></surname>
<given-names><![CDATA[Ian]]></given-names>
</name>
<name>
<surname><![CDATA[Wisner]]></surname>
<given-names><![CDATA[Ben]]></given-names>
</name>
</person-group>
<source><![CDATA[At risk: natural hazards, people's vulnerability and disasters]]></source>
<year>1994</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Routledge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[The effect of imagining an even on expectations for the event: an interpretation in terms of the availability heuristic]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Carroll]]></surname>
<given-names><![CDATA[John S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Experimental Social Psychology]]></source>
<year>1979</year>
<volume>14</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>88-96</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<collab>CENAPRED</collab>
<source><![CDATA[Diagnóstico de peligros e identificación de riesgos de desastres en México. Atlas nacional de riesgos de la república mexicana]]></source>
<year>2010</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Secretaría de Gobernación]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="book">
<collab>CENAPRED</collab>
<source><![CDATA[Guía básica para la elaboración de atlas estatales y municipales de peligros y riesgos. Evaluación de la vulnerabilidad física y social]]></source>
<year>2006</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[SEGOB]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<collab>CENAPRED</collab>
<source><![CDATA[Guía básica para la elaboración de atlas estatales y municipales de peligros y riesgos]]></source>
<year>2004</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[SEGOB]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<collab>CFE</collab>
<source><![CDATA[Manual de diseño de obras civiles]]></source>
<year>2008</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[CFE]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<collab>COPLADEMM</collab>
<source><![CDATA[Anuario estadístico 2009]]></source>
<year>2009</year>
<publisher-loc><![CDATA[Mexicali ]]></publisher-loc>
<publisher-name><![CDATA[COPLADEMM]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<collab>COPLADEMM</collab>
<source><![CDATA[Anuario estadístico 2006]]></source>
<year>2006</year>
<publisher-loc><![CDATA[Mexicali ]]></publisher-loc>
<publisher-name><![CDATA[COMPADEMM]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[The perception of technological risks: A literature review]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Covello]]></surname>
<given-names><![CDATA[Vincent T.]]></given-names>
</name>
</person-group>
<source><![CDATA[Technological Forecasting and Social Change]]></source>
<year>1983</year>
<volume>23</volume>
<page-range>285-97</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cutter]]></surname>
<given-names><![CDATA[Susan, L.]]></given-names>
</name>
</person-group>
<source><![CDATA[Living with risk. The geography of technological hazards]]></source>
<year>1993</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Edward Arnold]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Damasio]]></surname>
<given-names><![CDATA[Antonio N.]]></given-names>
</name>
</person-group>
<source><![CDATA[Destarte´s error: emotion, reason and human brain]]></source>
<year>1994</year>
<publisher-loc><![CDATA[Nueva York ]]></publisher-loc>
<publisher-name><![CDATA[Avon]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Debo Montero]]></surname>
<given-names><![CDATA[Yessica Beatriz]]></given-names>
</name>
</person-group>
<source><![CDATA[Riesgo por temperaturas extremas: el caso del valle de Mexicali, B. C., México]]></source>
<year>2013</year>
<publisher-name><![CDATA[UABC]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Mortalidad por calor natural excesivo en el noroeste de México: condicionantes sociales asociados a esta causa de muerte]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Díaz Caravantes]]></surname>
<given-names><![CDATA[Rolando E.]]></given-names>
</name>
<name>
<surname><![CDATA[Castro Luque]]></surname>
<given-names><![CDATA[Ana Lucía]]></given-names>
</name>
<name>
<surname><![CDATA[Aranda Gallegos]]></surname>
<given-names><![CDATA[Patricia]]></given-names>
</name>
</person-group>
<source><![CDATA[Frontera Norte]]></source>
<year>2014</year>
<volume>26</volume>
<numero>52</numero>
<issue>52</issue>
<page-range>157-77</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Diesbach Rochefort]]></surname>
<given-names><![CDATA[Nicole]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Razón e "insight" en relación con conocimiento y valores en la educación]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Diesbach Rochefort]]></surname>
<given-names><![CDATA[Nicole]]></given-names>
</name>
</person-group>
<source><![CDATA[Los retos de la educación en el amanecer del nuevo milenio. Educación: ¿transmisión de un saber o descubrimiento de un potencial?]]></source>
<year>2002</year>
<page-range>119-27</page-range><publisher-loc><![CDATA[España ]]></publisher-loc>
<publisher-name><![CDATA[La Llave-D.H]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="">
<source><![CDATA[Estadísticas del parte de novedades. Mayo de 2008-diciembre de 2010]]></source>
<year>2011</year>
<publisher-loc><![CDATA[Mexicali ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Douglas]]></surname>
<given-names><![CDATA[Mary]]></given-names>
</name>
</person-group>
<source><![CDATA[La aceptabilidad del riesgo según las ciencias sociales]]></source>
<year>1996</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Douglas]]></surname>
<given-names><![CDATA[Mary]]></given-names>
</name>
<name>
<surname><![CDATA[Wildavsky]]></surname>
<given-names><![CDATA[Aaron]]></given-names>
</name>
</person-group>
<source><![CDATA[Risk and culture]]></source>
<year>1983</year>
<publisher-loc><![CDATA[Berkeley ]]></publisher-loc>
<publisher-name><![CDATA[University of California]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[The availability heuristic and perceived risk]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Folkes]]></surname>
<given-names><![CDATA[Valerie S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Consumer Research]]></source>
<year>1988</year>
<volume>15</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>13-23</page-range></nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fraume Restrepo]]></surname>
<given-names><![CDATA[Néstor J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Diccionario ambiental]]></source>
<year>2007</year>
<publisher-loc><![CDATA[Bogotá ]]></publisher-loc>
<publisher-name><![CDATA[ECOE-Ediciones]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Desarrollo económico en la frontera norte de México: de las políticas nacionales de fomento económico a las estrategias de desarrollo económico local]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fuentes]]></surname>
<given-names><![CDATA[César M.]]></given-names>
</name>
<name>
<surname><![CDATA[Fuentes]]></surname>
<given-names><![CDATA[Noe Aarón]]></given-names>
</name>
</person-group>
<source><![CDATA[Araucaria. Revista Iberoamericana de Filosofía, Política y Humanidades]]></source>
<year>2004</year>
<volume>5</volume>
<numero>11</numero>
<issue>11</issue>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="book">
<article-title xml:lang=""><![CDATA[Vulnerabilidad social]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[García Arróliga]]></surname>
<given-names><![CDATA[Norlang]]></given-names>
</name>
<name>
<surname><![CDATA[Marín Cambranis]]></surname>
<given-names><![CDATA[Rafael]]></given-names>
</name>
<name>
<surname><![CDATA[Méndez Estrada]]></surname>
<given-names><![CDATA[Karla]]></given-names>
</name>
</person-group>
<source><![CDATA[Guía básica para la elaboración de atlas estatales y municipales de peligros y riesgos. Evaluación de la vulnerabilidad física y social]]></source>
<year>2006</year>
<page-range>75-166</page-range><publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[CENAPRED]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Fifteen years of fear arousal: research on threat appeals:1953-1968]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Higbee]]></surname>
<given-names><![CDATA[Kenneth L.]]></given-names>
</name>
</person-group>
<source><![CDATA[Psychological Bulletin]]></source>
<year>1969</year>
<volume>72</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>426-44</page-range></nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="book">
<collab>INE</collab>
<source><![CDATA[Cuarto almanaque de datos y tendencias de la calidad del aire en 20 ciudades mexicanas (2000-2009)]]></source>
<year>2011</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[INE]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="book">
<collab>INE</collab>
<collab>SEMARNAP</collab>
<source><![CDATA[Gestión ambientalmente racional de las sustancias químicas desde la perspectiva de la industria]]></source>
<year>1997</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[INE]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ley García]]></surname>
<given-names><![CDATA[Judith]]></given-names>
</name>
</person-group>
<source><![CDATA[La producción del espacio como riesgo]]></source>
<year>2011</year>
<publisher-loc><![CDATA[Mexicali ]]></publisher-loc>
<publisher-name><![CDATA[UABC]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Amplificación e invisibilidad del riesgo]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ley García]]></surname>
<given-names><![CDATA[Judith]]></given-names>
</name>
</person-group>
<source><![CDATA[Ciudades]]></source>
<year>2006</year>
<volume>69</volume>
<page-range>25-31</page-range></nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Riesgo e invisibilidad de peligros]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ley García]]></surname>
<given-names><![CDATA[Judith]]></given-names>
</name>
<name>
<surname><![CDATA[Denegri de Dios]]></surname>
<given-names><![CDATA[Fabiola Maribel]]></given-names>
</name>
</person-group>
<source><![CDATA[Ciudades]]></source>
<year>2013</year>
<volume>98</volume>
<page-range>34-41</page-range></nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Memory accessibility and probability judgments: an experimental evaluation of the availability heuristic]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[MacLeod]]></surname>
<given-names><![CDATA[Colin]]></given-names>
</name>
<name>
<surname><![CDATA[Campbell]]></surname>
<given-names><![CDATA[Lynlee]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Personality and Social Psychology]]></source>
<year>1992</year>
<volume>63</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>890-902</page-range></nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Margolis]]></surname>
<given-names><![CDATA[Howard]]></given-names>
</name>
</person-group>
<source><![CDATA[Dealing with risk: why the public and the experts disagree on environmental issues]]></source>
<year>1996</year>
<publisher-loc><![CDATA[Chicago ]]></publisher-loc>
<publisher-name><![CDATA[University of Chicago Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Late quaternary activity of the Laguna Salada fault in northern Baja California, Mexico]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mueller]]></surname>
<given-names><![CDATA[Karl J.]]></given-names>
</name>
<name>
<surname><![CDATA[Rockwell]]></surname>
<given-names><![CDATA[Thomas K.]]></given-names>
</name>
</person-group>
<source><![CDATA[Geological Society of America Bulletin]]></source>
<year>1995</year>
<volume>107</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>8-18</page-range></nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[How do people judge risks: availability heuristic, affect heuristic, or both?]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pachur]]></surname>
<given-names><![CDATA[Thorsten]]></given-names>
</name>
<name>
<surname><![CDATA[Hertwig]]></surname>
<given-names><![CDATA[Ralph]]></given-names>
</name>
<name>
<surname><![CDATA[Steinmann]]></surname>
<given-names><![CDATA[Florian]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Experimental Psychology: Applied]]></source>
<year>2012</year>
<volume>18</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>314-30</page-range></nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="">
<source><![CDATA[Real Academia Española]]></source>
<year>2016</year>
</nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rosembaum]]></surname>
<given-names><![CDATA[Walter A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A regulatory thicket: toxic and hazardous substances]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Rosembaum]]></surname>
<given-names><![CDATA[Walter A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Environmental politics and policy]]></source>
<year>2014</year>
<page-range>241-76</page-range><publisher-loc><![CDATA[Los Angeles ]]></publisher-loc>
<publisher-name><![CDATA[CQ Press-SAGE publications]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rivera Camino]]></surname>
<given-names><![CDATA[Jaime]]></given-names>
</name>
<name>
<surname><![CDATA[Arellano Cueva]]></surname>
<given-names><![CDATA[Rolando]]></given-names>
</name>
<name>
<surname><![CDATA[Molero Ayala]]></surname>
<given-names><![CDATA[Víctor Manuel]]></given-names>
</name>
</person-group>
<source><![CDATA[Conducta del consumidor: estrategias y tácticas aplicadas al marketing]]></source>
<year>2000</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[ESIC]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[El proceso de industrialización de Baja California]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sández Pérez]]></surname>
<given-names><![CDATA[Agustín]]></given-names>
</name>
</person-group>
<source><![CDATA[Estudios Fronterizos]]></source>
<year>1988</year>
<volume>6</volume>
<numero>15</numero>
<issue>15</issue>
<page-range>185-96</page-range></nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="book">
<collab>SIMARBC</collab>
<source><![CDATA[Boletín agroclimatológico semanal]]></source>
<year>2012</year>
<numero>2012/03</numero>
<issue>2012/03</issue>
<publisher-name><![CDATA[Secretaría de Fomento Agropecuario]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Slovic]]></surname>
<given-names><![CDATA[Paul]]></given-names>
</name>
</person-group>
<source><![CDATA[The feeling of risk. New perspectives on risk perception]]></source>
<year>2010</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Earthscan]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B41">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Slovic]]></surname>
<given-names><![CDATA[Paul]]></given-names>
</name>
</person-group>
<source><![CDATA[The perception of risk]]></source>
<year>2000</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Earthscan]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B42">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Risk as analysis and risk as feelings: some thoughts about affect, reason, risk and rationality]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Slovic]]></surname>
<given-names><![CDATA[Paul]]></given-names>
</name>
<name>
<surname><![CDATA[Finucane]]></surname>
<given-names><![CDATA[Melissa L.]]></given-names>
</name>
<name>
<surname><![CDATA[Peters]]></surname>
<given-names><![CDATA[Ellen]]></given-names>
</name>
<name>
<surname><![CDATA[MacGregor]]></surname>
<given-names><![CDATA[Donald G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Risk Analysis]]></source>
<year>2004</year>
<volume>24</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>311-22</page-range></nlm-citation>
</ref>
<ref id="B43">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Judgment under uncertainty: heuristics and biases]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tversky]]></surname>
<given-names><![CDATA[Amos]]></given-names>
</name>
<name>
<surname><![CDATA[Kahneman]]></surname>
<given-names><![CDATA[Daniel]]></given-names>
</name>
</person-group>
<source><![CDATA[Science]]></source>
<year>1974</year>
<volume>185</volume>
<numero>4157</numero>
<issue>4157</issue>
<page-range>1124-31</page-range></nlm-citation>
</ref>
<ref id="B44">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Availability: a heuristic for judging frequency and probability]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tversky]]></surname>
<given-names><![CDATA[Amos]]></given-names>
</name>
<name>
<surname><![CDATA[Kahneman]]></surname>
<given-names><![CDATA[Daniel]]></given-names>
</name>
</person-group>
<source><![CDATA[Cognitive Psychology]]></source>
<year>1973</year>
<volume>5</volume>
<page-range>207-32</page-range></nlm-citation>
</ref>
<ref id="B45">
<nlm-citation citation-type="book">
<collab>UABC</collab>
<source><![CDATA[Percepción local del riesgo]]></source>
<year>2011</year>
<publisher-loc><![CDATA[Mexicali ]]></publisher-loc>
<publisher-name><![CDATA[documento inédito]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B46">
<nlm-citation citation-type="">
<collab>UABC</collab>
<collab>AM</collab>
<collab>SEDESOL</collab>
<source><![CDATA[Atlas de riesgos del municipio de Mexicali. Actualización 2011]]></source>
<year>2011</year>
<publisher-loc><![CDATA[Mexicali ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B47">
<nlm-citation citation-type="">
<collab>UABC</collab>
<collab>AM</collab>
<collab>SEDESOL</collab>
<source><![CDATA[Atlas de riesgos naturales y químicos. Identificación y zonificación]]></source>
<year>2006</year>
<publisher-loc><![CDATA[Ciudad de Mexicali ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B48">
<nlm-citation citation-type="">
<collab>UABC</collab>
<collab>SEDESOE</collab>
<source><![CDATA[Pobreza y niveles de bienestar en Mexicali (encuesta)]]></source>
<year>2006</year>
<publisher-loc><![CDATA[Mexicali ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B49">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Effects of personal experience on self-protective behavior]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Weinstein]]></surname>
<given-names><![CDATA[Neil D.]]></given-names>
</name>
</person-group>
<source><![CDATA[Psychological Bulletin]]></source>
<year>1989</year>
<volume>105</volume>
<page-range>31-50</page-range></nlm-citation>
</ref>
<ref id="B50">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zuk]]></surname>
<given-names><![CDATA[Miriam]]></given-names>
</name>
<name>
<surname><![CDATA[Tzintzun Cervantes]]></surname>
<given-names><![CDATA[María Guadalupe]]></given-names>
</name>
<name>
<surname><![CDATA[Rojas Bracho]]></surname>
<given-names><![CDATA[Leonora]]></given-names>
</name>
</person-group>
<source><![CDATA[Tercer almanaque de datos y tendencias de la calidad del aire en nueve ciudades mexicanas]]></source>
<year>2007</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[INE]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
