<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1870-3550</journal-id>
<journal-title><![CDATA[Norteamérica]]></journal-title>
<abbrev-journal-title><![CDATA[Norteamérica]]></abbrev-journal-title>
<issn>1870-3550</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Centro de Investigaciones sobre América del Norte]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1870-35502023000100095</article-id>
<article-id pub-id-type="doi">10.22201/cisan.24487228e.2023.1.606</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Reading/Writing Canada: A Facebook Wall about Canadian Literature]]></article-title>
<article-title xml:lang="es"><![CDATA[Leer/escribir Canadá: un muro de Facebook dedicado a literatura canadiense]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Martínez-Zalce]]></surname>
<given-names><![CDATA[Graciela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México Centro de Investigaciones sobre América del Norte ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<volume>18</volume>
<numero>1</numero>
<fpage>95</fpage>
<lpage>114</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1870-35502023000100095&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1870-35502023000100095&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1870-35502023000100095&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The CBC (Canadian Broadcasting Corporation) operates on a mandate that defines it as a company of content whose vision is to connect Canadians through attractive Canadian content and whose values include serving the Canadian public. This article responds to the questions of how the CBC uses social media to disseminate national literatures, taking a Facebook wall, Canada Reads, as a case study, based on the small stories method (Georgakopoulou). This method is useful to analyze narrative activities that are important for recognizing the identity-forging work of their narrator as well as the social fabric of practices that people become involved in, with the objective of discovering if it has created a virtual community of practice (as conceived by Robert V. Kozinets). It also analyzes whether it has also achieved the ultimate goal of discussing contemporary Canadian identities and fulfilled its aim to disseminate quality contemporary regional and national content.  Methodology: Small Stories, Virtual Communities, and Communities of Practice]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La misión de la CBC (Corporación Canadiense de Radiodifusión) la define como una empresa dedicada a la producción, cuidado y distribución de contenidos canadienses, cuya visión es conectar a los canadienses a través de contenidos relevantes elaborados en Canadá, y además tiene entre sus valores la vocación de servicio al público de ese país. Este artículo intenta responder varias preguntas: en primer lugar, cómo utiliza la CBC las redes sociales para difundir las literaturas nacionales. Se utiliza como caso de estudio un muro de Facebook llamado Canada Reads, y se hace un análisis basado en el método de las pequeñas historias (Georgakoupoulou) para examinar las actividades narrativas relevantes para reconocer el trabajo de forja de identidad de los narradores. También se analiza el tejido social de las prácticas en que se involucran las personas, con el propósito de descubrir si se ha creado una comunidad virtual de práctica (en el sentido de la elaboración de Robert V. Kozinets). Por último, se estudia si se ha logrado el objetivo de establecer un debate sobre las identidades canadienses contemporáneas y si se ha cumplido el propósito de la cbs en cuanto a difundir contenidos contemporáneos regionales y nacionales de calidad.  Metodología:  pequeñas historias, comunidades virtuales y comunidades de práctica.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[CBC]]></kwd>
<kwd lng="en"><![CDATA[Canada Reads]]></kwd>
<kwd lng="en"><![CDATA[virtual communities]]></kwd>
<kwd lng="en"><![CDATA[communities of practice]]></kwd>
<kwd lng="en"><![CDATA[reading]]></kwd>
<kwd lng="es"><![CDATA[CBC]]></kwd>
<kwd lng="es"><![CDATA[Canada Reads]]></kwd>
<kwd lng="es"><![CDATA[comunidades virtuales]]></kwd>
<kwd lng="es"><![CDATA[comunidades de práctica]]></kwd>
<kwd lng="es"><![CDATA[lectura.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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