<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1870-3550</journal-id>
<journal-title><![CDATA[Norteamérica]]></journal-title>
<abbrev-journal-title><![CDATA[Norteamérica]]></abbrev-journal-title>
<issn>1870-3550</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Centro de Investigaciones sobre América del Norte]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1870-35502020000200067</article-id>
<article-id pub-id-type="doi">10.22201/cisan.24487228e.2020.2.410</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La disputa simbólica por clasificar un nuevo producto cultural: el caso de Netflix durante el estreno y la premiación de la película Roma]]></article-title>
<article-title xml:lang="en"><![CDATA[The Symbolic Dispute to Classify a New Cultural Product: The Case of Netflix during the Premiere and Award for the Film Roma]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Battezzati]]></surname>
<given-names><![CDATA[Santiago]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<volume>15</volume>
<numero>2</numero>
<fpage>67</fpage>
<lpage>82</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1870-35502020000200067&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1870-35502020000200067&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1870-35502020000200067&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Las investigaciones sobre industrias culturales han señalado la importancia de observar cómo los generadores de contenido se disputan la escasa atención que las personas dedican a los pro ductos culturales. A partir del análisis de las controversias en torno al estreno en México y la premiación en los Óscar de la película Roma, coproducida por Netflix, este artículo expondrá algunos de los debates sobre la definición simbólica de un nuevo producto cultural. Sostenemos que dicho proceso de definición es una parte central de la disputa económica por la atención del espectador. Prestar atención a tales debates y disputas es fundamental en un contexto histórico en el que las nuevas posibilidades tecnológicas parecen favorecer la emergencia de nuevos actores y productos en las industrias culturales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Research about cultural industries has pointed out the importance of paying attention to the way different content producers vie for the scant attention that people pay to cultural products. Based on the analysis of the controversies that arose around the premiere of the Netflix film Roma in Mexico and its win at the Oscars, this article seeks to show some of the disputes around the symbolic definition of a new cultural product. The author argues that the process of symbolically defining a new cultural product is a central part of the economic dispute for the scant attention people pay to cultural products. It is fundamental to pay attention to these symbolic disputes in a historic context in which the new technological possibilities seem to favor the emergence of new actors and products in the cultural industries.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[industrias culturales]]></kwd>
<kwd lng="es"><![CDATA[streaming]]></kwd>
<kwd lng="es"><![CDATA[industrias audiovisuales]]></kwd>
<kwd lng="es"><![CDATA[disputas simbólicas]]></kwd>
<kwd lng="en"><![CDATA[cultural industries]]></kwd>
<kwd lng="en"><![CDATA[streaming]]></kwd>
<kwd lng="en"><![CDATA[audiovisual industries]]></kwd>
<kwd lng="en"><![CDATA[symbolic disputes]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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