<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1665-8027</journal-id>
<journal-title><![CDATA[LiminaR]]></journal-title>
<abbrev-journal-title><![CDATA[LiminaR]]></abbrev-journal-title>
<issn>1665-8027</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Ciencias y Artes de Chiapas, Centro de Estudios Superiores de México y Centroamérica]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1665-80272021000200164</article-id>
<article-id pub-id-type="doi">10.29043/liminar.v19i2.848</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Agentes locales en la construcción de la imagen turística del Pueblo Mágico de Izamal, ¿productores o reproductores?]]></article-title>
<article-title xml:lang="en"><![CDATA[Local agents in the construction of the tourist image of the magical town of Izamal: Producers or reproducers?]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Fernández Repetto]]></surname>
<given-names><![CDATA[Francisco J.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Guevara Rosado]]></surname>
<given-names><![CDATA[Mariana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Yucatán  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Yucatán  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<volume>19</volume>
<numero>2</numero>
<fpage>164</fpage>
<lpage>187</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1665-80272021000200164&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1665-80272021000200164&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1665-80272021000200164&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En la construcción de la imagen turística de un destino intervienen numerosos agentes (públicos y privados) a distintos niveles (local, nacional, global); estos agentes producen políticas, discursos y prácticas que procuran articularse sin contradicción ni conflicto para que la imagen turística sea homogénea y los mensajes que se transmitan mantengan uniformidad. En este artículo se analiza cómo los guías turísticos locales, situados en las posiciones de menor influencia en la producción de la imagen turística, entienden e interpretan su papel para apuntalar o contradecir la imagen turística de Izamal.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract We find that in the construction of a tourist image of a destination, numerous agents (public and private) at different levels (local, national, global) intervene. These agents develop policies, discourses, and practices that they endeavor to coordinate without contradiction or conflict, so that the resulting tourist image is standardized and the messages transmitted are, therefore, uniform. In this article we analyze how local tour guides, i.e., those with minimal influence in developing a tourist image, understand and interpret their role either in support of or contradicting the tourist image of Izamal.]]></p></abstract>
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<kwd lng="es"><![CDATA[turismo]]></kwd>
<kwd lng="es"><![CDATA[agentes turísticos]]></kwd>
<kwd lng="es"><![CDATA[promoción turística local]]></kwd>
<kwd lng="en"><![CDATA[tourism]]></kwd>
<kwd lng="en"><![CDATA[tourist agents]]></kwd>
<kwd lng="en"><![CDATA[local tourist promotion]]></kwd>
</kwd-group>
</article-meta>
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