<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1665-6180</journal-id>
<journal-title><![CDATA[Apertura (Guadalajara, Jal.)]]></journal-title>
<abbrev-journal-title><![CDATA[Apert. (Guadalaj., Jal.)]]></abbrev-journal-title>
<issn>1665-6180</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Sistema de Universidad Virtual]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1665-61802018000200036</article-id>
<article-id pub-id-type="doi">10.32870/ap.v10n2.1381</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Simuladores de negocios como herramienta de enseñanza-aprendizaje en la educación superior]]></article-title>
<article-title xml:lang="en"><![CDATA[Business simulators as a teaching-learning tool in higher education]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Garizurieta Bernabé]]></surname>
<given-names><![CDATA[Jéssica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Muñoz Martínez]]></surname>
<given-names><![CDATA[Arely Yazmín]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Otero Escobar]]></surname>
<given-names><![CDATA[Alma Delia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[González Benítez]]></surname>
<given-names><![CDATA[Rubén Álvaro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Veracruzana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Veracruzana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Veracruzana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Veracruzana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2018</year>
</pub-date>
<volume>10</volume>
<numero>2</numero>
<fpage>36</fpage>
<lpage>49</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1665-61802018000200036&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1665-61802018000200036&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1665-61802018000200036&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Los simuladores de negocios son una herramienta de enseñanza-aprendizaje que busca facilitar el aprendizaje activo basado en la resolución de problemas que fomenta en los estudiantes el análisis, la toma de decisiones y la evaluación. Este artículo presenta un estudio cuyo objetivo fue analizar los resultados de aplicación de simuladores de negocios a una sección de la Facultad de Contaduría y Administración, región Xalapa, de la Universidad Veracruzana. Mediante una investigación descriptiva transversal, se determinó si se logra un aprendizaje significativo a partir de su aplicación, autoevaluación de las temáticas abordadas y evaluación de resultados por parte del docente. Los resultados obtenidos retratan los simuladores de negocios como una herramienta única para crear un entorno de enseñanza-aprendizaje efectivo, puesto que propician una visión integral de los saberes teóricos con base en las relaciones dinámicas de mercado que surgen en la gestión empresarial; esto permite a los estudiantes poner en práctica conocimientos y técnicas proporcionadas en diversas materias que dan un valor agregado al hecho pedagógico. Con los hallazgos de este análisis, se dispone de materia prima valiosa para el diseño e implementación del proyecto de simulador de negocios propio de la universidad, el cual se encuentra en proceso de desarrollo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Business simulators are a teaching-learning tool that seeks to facilitate active learning based on problem solving, encouraging students to analyse, make decisions and evaluate. In this paper we present a study whose objective was to analyse the results of the application of business simulators to a section of the Faculty of Accounting and Administration, Xalapa region, of the Universidad Veracruzana. Through cross-sectional descriptive research it was determined if a significant learning was really achieved, apart from its application, through the self-evaluation of the techniques addressed and the evaluation of results by the teacher. The results obtained portray business simulators as a unique tool to create an effective teaching-learning environment, which offers a comprehensive vision of theoretical knowledge through the dynamic market relations present in business management practiced knowledge and techniques provided in various subjects, which gives it a greater pedagogical value. With the findings of this analysis, valuable raw material is available for the design and implementation of the University's own business simulator project, which is in the process of being developed.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Aprendizaje activo]]></kwd>
<kwd lng="es"><![CDATA[enseñanza multimedia]]></kwd>
<kwd lng="es"><![CDATA[TIC]]></kwd>
<kwd lng="es"><![CDATA[formación profesional]]></kwd>
<kwd lng="en"><![CDATA[Activity learning]]></kwd>
<kwd lng="en"><![CDATA[multimedia instruction]]></kwd>
<kwd lng="en"><![CDATA[ICT]]></kwd>
<kwd lng="en"><![CDATA[vocational training]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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