<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1665-6180</journal-id>
<journal-title><![CDATA[Apertura (Guadalajara, Jal.)]]></journal-title>
<abbrev-journal-title><![CDATA[Apert. (Guadalaj., Jal.)]]></abbrev-journal-title>
<issn>1665-6180</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Sistema de Universidad Virtual]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1665-61802015000200035</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Empirical Model for Mobile Learning and their Factors. Case Study: Universities Located in the Urban City of Guadalajara, México]]></article-title>
<article-title xml:lang="es"><![CDATA[Modelo empírico para aprendizaje móvil y sus factores. Estudio de caso: universidades en la zona metropolitana de Guadalajara, México]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mejía Trejo]]></surname>
<given-names><![CDATA[Juan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez Gutiérrez]]></surname>
<given-names><![CDATA[José]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vázquez Ávila]]></surname>
<given-names><![CDATA[Guillermo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,University of Guadalajara  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>10</month>
<year>2015</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>10</month>
<year>2015</year>
</pub-date>
<volume>7</volume>
<numero>2</numero>
<fpage>35</fpage>
<lpage>48</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1665-61802015000200035&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1665-61802015000200035&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1665-61802015000200035&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Information and communication technologies (ICT) are producing new and innovative teaching-learning processes. The research question we focused on is: Which is the empirical model and the factors for mobile learning at universities located within the Metropolitan Zone of Guadalajara, in Jalisco, México? Our research is grounded on a documentary study that chose variables used by specialists in m-learning using Analytic Hierarchy Process (AHP). The factors discovered were three: Technology (TECH); Contents Teaching-Learning Management and Styles (CTLMS); and Professor and Student Role (PSR). We used 13 dimensions and 60 variables. 20 professors and 800 students in social sciences courses participated in the study; they came from 7 universities located in the Urban City of Guadalajara, during 2013-2014 school cycles (24 months). We applied questionnaires and the data were analyzed by structural equations modeling (SEM), using EQS 6.1 software. The results suggest that there are 9/60 variables that have the most influence to improve the interaction with m-Learning model within the universities.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Las tecnologías de información están produciendo nuevas formas en el proceso de enseñanza-aprendizaje, por lo que nuestra pregunta de investigación es: ¿cuál es el modelo empírico del aprendizaje móvil y sus factores en las universidades localizadas en la zona metropolitana de Guadalajara, México? Así, esta investigación se orienta a responderla y se basa en un estudio documental para seleccionar las variables con especialistas en m-learning mediante el uso del proceso analítico jerárquico. Los factores finales fueron tres: tecnología; contenidos, administración de la enseñanza-aprendizaje y estilos; y rol estudiante-profesor con trece dimensiones y sesenta variables. El estudio fue aplicado en veinte profesores y ochocientos estudiantes de ciencias sociales, pertenecientes a siete universidades localizadas en la zona metropolitana de Guadalajara, México, durante el periodo 2013-2014 (24 meses). Los datos de los cuestionarios fueron analizados por modelización de ecuaciones estructurales, usando el software EQS 6.1. Los resultados finales señalan que son nueve de sesenta variables las que tienen mayor influencia para mejorar la interacción con el modelo m-learning en las citadas universidades.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Mobile Learning]]></kwd>
<kwd lng="en"><![CDATA[Factors]]></kwd>
<kwd lng="en"><![CDATA[Analytic Hierarchy Process]]></kwd>
<kwd lng="en"><![CDATA[Universities]]></kwd>
<kwd lng="es"><![CDATA[Aprendizaje móvil]]></kwd>
<kwd lng="es"><![CDATA[factores]]></kwd>
<kwd lng="es"><![CDATA[proceso analítico jerárquico]]></kwd>
</kwd-group>
</article-meta>
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