<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1665-5346</journal-id>
<journal-title><![CDATA[Revista mexicana de economía y finanzas]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. mex. econ. finanz]]></abbrev-journal-title>
<issn>1665-5346</issn>
<publisher>
<publisher-name><![CDATA[Instituto Mexicano de Ejecutivos de Finanzas A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1665-53462023000400009</article-id>
<article-id pub-id-type="doi">10.21919/remef.v18i4.537</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[¿Objetivos económicos o sobrevivencia? teoría de juegos con riesgo durante el COVID-19]]></article-title>
<article-title xml:lang="en"><![CDATA[Economic Goals or Survival? Risky Game Theory During COVID-19]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Andrade Rosas]]></surname>
<given-names><![CDATA[Luis Antonio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Olivares Aguayo]]></surname>
<given-names><![CDATA[Héctor Alonso]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Jiménez Bandala]]></surname>
<given-names><![CDATA[Carlos Alberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad La Salle México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<volume>18</volume>
<numero>4</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1665-53462023000400009&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1665-53462023000400009&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1665-53462023000400009&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de este trabajo es analizar la estrategia de asociación de una empresa en condiciones estables, para tratar de rescatar a otras empresas por la incertidumbre ocasionada por la pandemia del COVID-19. Para este análisis relacionamos los conceptos de utilidad esperada, riesgo, incertidumbre y teoría de juegos, donde el factor riesgo se desprende por la asociación con empresas en posible fracaso, y el factor incertidumbre por la falta de conocimiento respecto a las empresas a asociar. Los resultados muestran que las condiciones por asociar son distintas, dependiendo si el objetivo es económico o de precaución. La aportación del trabajo es analizar metodológicamente el concepto de precaución, derivado de la pandemia, que muestran las empresas cuando deciden asociarse. A pesar de que el trabajo no considera información y condiciones reales de la pandemia, el trabajo concluye y recomienda que si las empresas decidieran anexarse, para abarcar más mercado o recuperarse, tendrían que considerar factores de riesgo e incertidumbre.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The objective of this work is to analyze the partnership strategy of a company in stable conditions, to try to rescue other companies from the uncertainty caused by the COVID-19 pandemic. For this analysis, we relate the concepts of expected utility, risk, uncertainty and game theory, where the risk factor arises from the association with companies in possible failure, and the uncertainty factor from the lack of knowledge regarding the companies to associate. The results show that the conditions to be associated are different, depending on whether the objective is economic or precautionary. The contribution of the work is to methodologically analyze the concept of precaution, derived from the pandemic, that companies show when they decide to associate. Although the work does not consider information and real conditions of the pandemic, the work concludes and recommends that if companies decided to annex, to cover more market or recover, they would have to consider risk factors and uncertainty.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[C78]]></kwd>
<kwd lng="es"><![CDATA[D22]]></kwd>
<kwd lng="es"><![CDATA[G22]]></kwd>
<kwd lng="es"><![CDATA[Estrategias Empresariales]]></kwd>
<kwd lng="es"><![CDATA[Teoría de Juegos]]></kwd>
<kwd lng="es"><![CDATA[Competitividad]]></kwd>
<kwd lng="es"><![CDATA[Proveedores]]></kwd>
<kwd lng="es"><![CDATA[Riesgo]]></kwd>
<kwd lng="en"><![CDATA[C78]]></kwd>
<kwd lng="en"><![CDATA[D22]]></kwd>
<kwd lng="en"><![CDATA[G22]]></kwd>
<kwd lng="en"><![CDATA[Bussines Strategies]]></kwd>
<kwd lng="en"><![CDATA[Game Theory]]></kwd>
<kwd lng="en"><![CDATA[Competitiveness]]></kwd>
<kwd lng="en"><![CDATA[Suppliers]]></kwd>
<kwd lng="en"><![CDATA[Risk]]></kwd>
</kwd-group>
</article-meta>
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