<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1665-2037</journal-id>
<journal-title><![CDATA[Política y gobierno]]></journal-title>
<abbrev-journal-title><![CDATA[Polít. gob]]></abbrev-journal-title>
<issn>1665-2037</issn>
<publisher>
<publisher-name><![CDATA[Centro de Investigación y Docencia Económicas A.C., División de Estudios Políticos]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1665-20372007000100117</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La aplicación de los métodos experimentales en el estudio de los atajos informativos en México]]></article-title>
<article-title xml:lang="en"><![CDATA[Applying Experimental Methods to the Study of Information Shortcuts in Mexico]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Merolla]]></surname>
<given-names><![CDATA[Jennifer L.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Stephenson]]></surname>
<given-names><![CDATA[Laura B.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Zechmeister]]></surname>
<given-names><![CDATA[Elizabeth J.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Argueta Sandoval]]></surname>
<given-names><![CDATA[Juan Pablo]]></given-names>
</name>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Claremont Graduate University Department of Politics &amp; Policy ]]></institution>
<addr-line><![CDATA[Claremont ]]></addr-line>
<country>USA</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,University of Western Ontario  ]]></institution>
<addr-line><![CDATA[London Ontario]]></addr-line>
<country>Canada</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,University of California Department of Political Science ]]></institution>
<addr-line><![CDATA[Davis ]]></addr-line>
<country>USA</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2007</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2007</year>
</pub-date>
<volume>14</volume>
<numero>1</numero>
<fpage>117</fpage>
<lpage>142</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1665-20372007000100117&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1665-20372007000100117&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1665-20372007000100117&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Los politólogos utilizan cada vez más experimentos para estudiar temas importantes. En gran parte, porque esta metodología permite que el investigador tenga más control para especificar y probar relaciones causales. La aplicación de métodos experimentales para responder a preguntas de opiniones y comportamiento político todavía es muy limitada fuera del campo de la política estadounidense y, en particular, dentro del campo de la política mexicana. En esta nota, se presenta un panorama general de las fortalezas y debilidades de la investigación experimental para el estudio del comportamiento político. Después, se presenta un estudio experimental llevado a cabo en el verano de 2004, con estudiantes universitarios como sujetos de investigación para ilustrar los beneficios del método para averiguar un tema de investigación en particular dentro de la política mexicana: la utilidad de las etiquetas partidistas como atajos heurísticos para la formación y expresión de la opinión. Se encontraron pruebas de que las etiquetas partidistas, en particular la del PRI, tienen influencia en las preferencias de política pública de los individuos y, además, que estos efectos son más pronunciados en temas más difíciles. Se encontraron pruebas limitadas de que la identificación partidaria condiciona la utilidad de los estímulos. Esperamos que nuestro estudio y la discusión demuestren convincentemente que los métodos experimentales son apropiados y útiles para el estudio del comportamiento político en México.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: Political scientists are increasingly using experiments to study important topics, in large part because this methodology allows the researcher more control in specifying relationships and testing causation. The application of experimental methods to questions of political opinions and behavior is still somewhat limited outside the realm of U.S. politics, and in particular within the realm of Mexican politics. In this note, we first present an overview of the strengths, and weaknesses, of experimental research for the study of political behavior. We then present an experimental study conducted in the summer of 2004, using college students as research subjects, to illustrate the benefits of the method for investigating one particular research topic within Mexican politics: the utility of party labels as heuristic aids for opinion formation and expression. We find evidence that party labels, in particular the PRI, influence individuals&#8217; policy preferences and, further, that these effects are more pronounced for more difficult issues. We find only limited evidence that party identification conditions the usefulness of the cues. We hope that our study and discussion convincingly demonstrate that experimental methods are appropriate and useful for the study of Mexican political behavior.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[atajos heurísticos]]></kwd>
<kwd lng="es"><![CDATA[etiquetas partidistas]]></kwd>
<kwd lng="es"><![CDATA[experimentos]]></kwd>
<kwd lng="en"><![CDATA[heuristic aids]]></kwd>
<kwd lng="en"><![CDATA[party labels]]></kwd>
<kwd lng="en"><![CDATA[experiments]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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