<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1665-2037</journal-id>
<journal-title><![CDATA[Política y gobierno]]></journal-title>
<abbrev-journal-title><![CDATA[Polít. gob]]></abbrev-journal-title>
<issn>1665-2037</issn>
<publisher>
<publisher-name><![CDATA[Centro de Investigación y Docencia Económicas A.C., División de Estudios Políticos]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1665-20372006000100099</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Una metodología formal para calcular el peso que los electores le dan a los elementos de evaluación ideológica]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pacheco Velázquez]]></surname>
<given-names><![CDATA[Ernesto Armando]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vilalta y Perdomo]]></surname>
<given-names><![CDATA[Carlos Javier]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Schettino Yáñez]]></surname>
<given-names><![CDATA[Macario]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Tecnológico y de Estudios Superiores de Monterrey  ]]></institution>
<addr-line><![CDATA[Ciudad de México ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Tecnológico y de Estudios Superiores de Monterrey  ]]></institution>
<addr-line><![CDATA[Ciudad de México ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Instituto Tecnológico y de Estudios Superiores de Monterrey  ]]></institution>
<addr-line><![CDATA[Ciudad de México ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2006</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2006</year>
</pub-date>
<volume>13</volume>
<numero>1</numero>
<fpage>99</fpage>
<lpage>147</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1665-20372006000100099&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1665-20372006000100099&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1665-20372006000100099&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: La teoría de la elección racional ha sido utilizada ampliamente en estudios electorales. Esta teoría sugiere que el votante tiende a elegir al partido que se encuentra ms cercano a su ideóloga. No obstante, existen pocos estudios sobre aquellos factores que son considerados en cada elección y cuál es su peso relativo en el cálculo del elector. Este artículo presenta un modelo novedoso en el área de los estudios electorales utilizando optimización matemática. En l se muestra que este modelo permite explicar de mejor manera los resultados de una elección, asignando, mediante el uso de una clara metodóloga, el peso a cada uno de los diversos elementos de evaluación en el cálculo intrínseco que hace un elector.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: Rational Choice Theory has been used extensively in electoral studies. This theory suggests that a voter chooses the political party that is closer to his or her ideology. However, there is scant empirical evidence on which issues are considered in a particular election and their relative weight on the voters calculations. This paper presents a new model for electoral studies using mathematical optimization. It is shown that this model allows for better explanations of electoral outcomes, assigning with a clear methodology the weight that each issue has used on voters choice.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[ideología]]></kwd>
<kwd lng="es"><![CDATA[elemento de evaluación]]></kwd>
<kwd lng="es"><![CDATA[percepción]]></kwd>
<kwd lng="es"><![CDATA[métodos de optimización]]></kwd>
<kwd lng="es"><![CDATA[elección racional]]></kwd>
<kwd lng="en"><![CDATA[ideology]]></kwd>
<kwd lng="en"><![CDATA[issues]]></kwd>
<kwd lng="en"><![CDATA[perception]]></kwd>
<kwd lng="en"><![CDATA[optimization methods]]></kwd>
<kwd lng="en"><![CDATA[rational choice]]></kwd>
</kwd-group>
</article-meta>
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<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Westholm]]></surname>
<given-names><![CDATA[Anders]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[On the Return of Epicycles: Some Crossroads in Spatial Modelling Revisited]]></article-title>
<source><![CDATA[Journal of Politics]]></source>
<year>2001</year>
<volume>63</volume>
<page-range>436-81</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
