<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1665-1456</journal-id>
<journal-title><![CDATA[Biotecnia]]></journal-title>
<abbrev-journal-title><![CDATA[Biotecnia]]></abbrev-journal-title>
<issn>1665-1456</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Sonora, División de Ciencias Biológicas y de la Salud]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1665-14562025000100170</article-id>
<article-id pub-id-type="doi">10.18633/biotecnia.v27.2718</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Necesidades de información en salud y medios preferidos por adultos de Sonora, México]]></article-title>
<article-title xml:lang="en"><![CDATA[Health information needs and preferred media among adults in Sonora, Mexico]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Candia-Plata]]></surname>
<given-names><![CDATA[Maria del Carmen]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bustamante-Valdez]]></surname>
<given-names><![CDATA[María Aurora]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Figueroa-Salazar]]></surname>
<given-names><![CDATA[Liliana Guadalupe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Leyva-Moraga]]></surname>
<given-names><![CDATA[Fernando]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Martínez-Soto]]></surname>
<given-names><![CDATA[Juan Manuel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Galván Moroyoqui]]></surname>
<given-names><![CDATA[José Manuel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Soto-Guzmán]]></surname>
<given-names><![CDATA[J. Adriana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mata-Pineda]]></surname>
<given-names><![CDATA[Ana Lourdes]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Álvarez-Hernández]]></surname>
<given-names><![CDATA[Gerardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López-Soto]]></surname>
<given-names><![CDATA[Luis F.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rendón-Alvarez]]></surname>
<given-names><![CDATA[N. Marlenne]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López-González]]></surname>
<given-names><![CDATA[J. Andrés]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Sonora Departamento de Medicina y Ciencias de la Salud ]]></institution>
<addr-line><![CDATA[Hermosillo Sonora]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Sonora  ]]></institution>
<addr-line><![CDATA[Hermosillo Sonora]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Sonora Departamento de Ciencias Químico Biológicas y de la Salud ]]></institution>
<addr-line><![CDATA[Hermosillo Sonora]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<volume>27</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1665-14562025000100170&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1665-14562025000100170&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1665-14562025000100170&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo presenta los resultados de un estudio transversal realizado mediante una encuesta que busca identificar las necesidades de información en salud de la población adulta en Sonora, México, así como sus medios de comunicación preferidos para obtenerla. Los resultados de la encuesta sugieren un fuerte interés entre la población adulta sonorense por acceder a información confiable para tomar decisiones informadas sobre su salud y mantener su bienestar. Los resultados indican que esta población muestral es receptiva a información segura y de fácil acceso, lo que coincide con la demanda de información rápida y relevante que se proporciona típicamente a través de redes sociales especialmente entre los adultos jóvenes. Para los adultos mayores, la radio sigue siendo una herramienta de comunicación valiosa, en particular para quienes tienen acceso limitado a otras fuentes de información. Las preferencias por temas y fuentes de información específicos descritas en este artículo podrían fundamentar el desarrollo de estrategias personalizadas para difundir información en salud a adultos de diversos grupos de edad y género en Sonora. Comprender las expectativas y medios preferidos de consumo de información también podría facilitar a los comunicadores la creación de mensajes más efectivos, impactantes y relevantes para la comunidad.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article presents the results of a cross-sectional study conducted through a survey aimed at identifying the health information needs of the adult population in Sonora, México, as well as their preferred sources of media to obtain this information. The findings suggest a strong interest among Sonora´s population in access reliable information to make informed decisions about their health and maintain their well-being. The survey results indicate that this sample population is receptive to information that is both dependable and easily accessible, aligning with the demand for quick and relevant information typically provided through social networks, especially among young adults. For elderly individuals, the radio remains a valuable communication tool, particularly for those with limited access to other information sources. The preferences for specific information topics and sources outlined in this article could inform the development of tailored strategies for disseminating health information to adults cross various age and gender demographics in Sonora. Understanding their expectations and preferred methods of information consumption could also enable communicators to act more effectively, impactful, and relevant messages for the community.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Preferencias de información en salud]]></kwd>
<kwd lng="es"><![CDATA[medios de información en salud]]></kwd>
<kwd lng="es"><![CDATA[adultos]]></kwd>
<kwd lng="es"><![CDATA[México]]></kwd>
<kwd lng="en"><![CDATA[Health information preferences]]></kwd>
<kwd lng="en"><![CDATA[media for health information]]></kwd>
<kwd lng="en"><![CDATA[adults]]></kwd>
<kwd lng="en"><![CDATA[Mexico]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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