<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1665-1200</journal-id>
<journal-title><![CDATA[Tópicos del Seminario]]></journal-title>
<abbrev-journal-title><![CDATA[Tóp. Sem]]></abbrev-journal-title>
<issn>1665-1200</issn>
<publisher>
<publisher-name><![CDATA[Benemérita Universidad Autónoma de Puebla, Seminario de Estudios de la Significación]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1665-12002017000100147</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Cultura participativa y narratividad: enfoque sociosemiótico de la transmediación]]></article-title>
<article-title xml:lang="en"><![CDATA[Participatory Culture and Narrativity: a Sociosemiotic Approach of Transmediation]]></article-title>
<article-title xml:lang="fr"><![CDATA[Culture participative et narrativité : une approche sociosémiotique de transmédiation]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Fechine]]></surname>
<given-names><![CDATA[Yvana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Federal de Pernambuco Centro de Artes e Comunicação ]]></institution>
<addr-line><![CDATA[Recife ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<numero>37</numero>
<fpage>147</fpage>
<lpage>165</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1665-12002017000100147&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1665-12002017000100147&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1665-12002017000100147&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Entre las transformaciones sufridas por la televisión en el decurso de la cultura de la convergencia, se destaca la transmediación, un modelo de producción orientado por la distribución en distintas plataformas tecnológicas de contenidos asociados entre sí y cuya articulación depende del contrato propuesto por el destinador al destinatario de la comunicación. En este artículo, se pretende mostrar cómo pueden contribuir los avances teóricos más recientes de la semiótica greimasiana para explicar lo que denominamos como universo interaccional transmediático, gracias al desarrollo de la gramática narrativa propuesto por Eric Landowski, en forma de un modelo interaccional compuesto por cuatro regímenes: programación, manipulación, ajuste y accidente. El artículo postula que los modos de participación accionados por las estrategias televisivas transmediáticas dan lugar a modalidades de interacción &#8212;articulación, actuación, apropiación y desvío&#8212; que pueden ser homologados con los principios y posiciones previstos en el modelo interaccional de Landowski.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: Among the transformations undergone by television as a result of convergence culture, transmediation stands out as a model of production that distributes inter-associated content in different technological platforms, and whose articulation depends on the commitment proposed by the sender to the recipient of the communication. This article shows how the most recent theoretical advances in Greimasian semiotics may contribute to a better understanding of what we call the transmedia interactional universe, thanks to the development of narrative grammar proposed by Eric Landowski, as an interactional model consisting of four regimes: Programming, manipulation, adjustment and accident. The article postulates that the modes of participation triggered by the transmedia television strategies give way to interaction modalities &#8212;articulation, actuation, appropriation and deviation&#8212; which can be confirmed with the principles and positions set out in the interactional model of Landowski.]]></p></abstract>
<abstract abstract-type="short" xml:lang="fr"><p><![CDATA[Résumé : Parmi les transformations subies par la télévision quant au déroulement de la culture de la convergence, on notera tout particulièrement la transmédiation, un modèle de production orienté par la distribution sur différentes plateformes technologiques de contenus associés entre eux et dont l&#8217;articulation dépend du contrat proposé par le destinateur au destinataire de la communication. Dans cet article, on prétend montrer comment les progrès théoriques de la sémiotique greimassienne les plus récents peuvent contribuer à expliquer ce que nous appelons l&#8217;univers interactionnel transmédiatique, grâce au développement de la grammaire narrative proposé par Eric Landowski, sous la forme d&#8217;un modèle interactionnel composé par quatre régimes : programmation, manipulation, ajustement et accident. L&#8217;article pose que les modes de participation actionnés par les stratégies de télévision transmédiatiques donnent lieu à des modalités d&#8217;interaction &#8212;articulation, actuation, appropriation et détournement&#8212; pouvant être assimilées aux principes et positions prévus dans le modèle interactionnel de Landowski.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[televisión]]></kwd>
<kwd lng="es"><![CDATA[convergencia]]></kwd>
<kwd lng="es"><![CDATA[cultura participativa]]></kwd>
<kwd lng="es"><![CDATA[transmedia]]></kwd>
<kwd lng="es"><![CDATA[transmediación]]></kwd>
<kwd lng="es"><![CDATA[interacción]]></kwd>
<kwd lng="es"><![CDATA[tecnologías interactivas]]></kwd>
<kwd lng="en"><![CDATA[television]]></kwd>
<kwd lng="en"><![CDATA[convergence]]></kwd>
<kwd lng="en"><![CDATA[participatory culture]]></kwd>
<kwd lng="en"><![CDATA[transmedia]]></kwd>
<kwd lng="en"><![CDATA[transmediation]]></kwd>
<kwd lng="en"><![CDATA[interaction]]></kwd>
<kwd lng="en"><![CDATA[interactive technologies]]></kwd>
<kwd lng="fr"><![CDATA[télévision]]></kwd>
<kwd lng="fr"><![CDATA[convergence]]></kwd>
<kwd lng="fr"><![CDATA[culture participative]]></kwd>
<kwd lng="fr"><![CDATA[transmédia]]></kwd>
<kwd lng="fr"><![CDATA[transmédiation]]></kwd>
<kwd lng="fr"><![CDATA[interaction]]></kwd>
<kwd lng="fr"><![CDATA[technologies interactives]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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