<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1607-050X</journal-id>
<journal-title><![CDATA[Desacatos]]></journal-title>
<abbrev-journal-title><![CDATA[Desacatos]]></abbrev-journal-title>
<issn>1607-050X</issn>
<publisher>
<publisher-name><![CDATA[Centro de Investigaciones y Estudios Superiores en Antropología Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1607-050X2018000100050</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Innovación abierta: de consumidores a productores de valor]]></article-title>
<article-title xml:lang="en"><![CDATA[Open Innovation: From Cosumers to Producers of Value]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bueno Castellanos]]></surname>
<given-names><![CDATA[Carmen]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Iberoamericana  ]]></institution>
<addr-line><![CDATA[Ciudad de México ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2018</year>
</pub-date>
<numero>56</numero>
<fpage>50</fpage>
<lpage>69</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1607-050X2018000100050&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1607-050X2018000100050&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1607-050X2018000100050&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En este ensayo se presentan las diferencias y similitudes que se encontraron en dos convocatorias abiertas, llamadas crowdsourcing, lanzadas por firmas globales que producen bienes de consumo con la finalidad de cooptar ideas creativas de la sociedad. Este ejercicio pretende analizar la manera en la que el valor es producido por la participación activa de un nuevo actor social, denominado prosumidor, y después expropiado por las firmas. Se pretende contribuir al entendimiento de cómo formas inéditas de producción de conocimiento, mediadas por las tecnologías de la información, han impactado en el proceso de acumulación de capital, así como en el valor estratégico de los datos y los proyectos de innovación abierta que fluyen en el espacio virtual.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This essay presents the differences and similarities found in two crowdsourcings launched by global firms that produce consumer goods in order to co-opt creative ideas from society. This exercise intends to analyze the way value is produced by the active participation of a new social actor, which is given the name of prosumer, and thereafter appropriated by these firms. Consecuently contributing to the understanding of how unprecedented ways of knowledge production mediated by information technologies have impacted the process of capital accumulation, as well as the strategic value of data and open innovation projects that flow through the virtual space.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[capitalismo cognitivo]]></kwd>
<kwd lng="es"><![CDATA[crowdsourcing]]></kwd>
<kwd lng="es"><![CDATA[prosumidor]]></kwd>
<kwd lng="es"><![CDATA[marca]]></kwd>
<kwd lng="es"><![CDATA[economía afectiva]]></kwd>
<kwd lng="en"><![CDATA[cognitive capitalism]]></kwd>
<kwd lng="en"><![CDATA[crowdsourcing]]></kwd>
<kwd lng="en"><![CDATA[prosumer]]></kwd>
<kwd lng="en"><![CDATA[brand]]></kwd>
<kwd lng="en"><![CDATA[emotional economy]]></kwd>
</kwd-group>
</article-meta>
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