<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1607-050X</journal-id>
<journal-title><![CDATA[Desacatos]]></journal-title>
<abbrev-journal-title><![CDATA[Desacatos]]></abbrev-journal-title>
<issn>1607-050X</issn>
<publisher>
<publisher-name><![CDATA[Centro de Investigaciones y Estudios Superiores en Antropología Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1607-050X2018000100016</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El precio de la palabra: la hegemonía del capitalismo electrónico-informático y el googleísmo]]></article-title>
<article-title xml:lang="en"><![CDATA[The Price of the Word. The Hegemony of Computer-Electronic Capitalism and Googleism]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lins Ribeiro]]></surname>
<given-names><![CDATA[Gustavo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma Metropolitana  ]]></institution>
<addr-line><![CDATA[Lerma ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2018</year>
</pub-date>
<numero>56</numero>
<fpage>16</fpage>
<lpage>33</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1607-050X2018000100016&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1607-050X2018000100016&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1607-050X2018000100016&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Me interesa comprender cómo los empresarios e innovadores de internet se han convertido en poderosos capitalistas. La mercantilización de las palabras, el mercado virtual global, la economía de la carnada y las economías del enlace, del clic y del me gusta son modos de producir ganancias, cruciales para entender el rápido crecimiento de algunas de las principales empresas del presente. También argumento que el googleísmo es para el capitalismo contemporáneo lo que fueron el fordismo y el toyotismo: modelos de gerenciamiento de los factores de producción que se diseminan en todo el globo. La innovación masiva en línea o crowdsourcing se presenta como un modo de apropiarse de la creatividad en línea, básico para la (re)producción del capitalismo electrónico-informático.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract I am interested in understanding how internet entrepreneurs and innovators have become powerful capitalists. The commodification of words, the virtual global market, the &#8220;bait economy&#8221; and the link/like/hit economies are modes of profit making that are crucial to understand the rapid growth of some of the leading corporations of our times. I also argue that Googleism is to current capitalism what Fordism and Toyotism were: models of managing factors of production that are globally disseminated. Crowdsourcing, or massive innovation on line, is seen as a mode of appropriating online creativity basic to the reproduction of electronic-computer capitalism.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Google]]></kwd>
<kwd lng="es"><![CDATA[capitalismo]]></kwd>
<kwd lng="es"><![CDATA[crowdsourcing]]></kwd>
<kwd lng="es"><![CDATA[innovación]]></kwd>
<kwd lng="es"><![CDATA[mercantilización]]></kwd>
<kwd lng="en"><![CDATA[Google]]></kwd>
<kwd lng="en"><![CDATA[capitalism]]></kwd>
<kwd lng="en"><![CDATA[crowdsourcing]]></kwd>
<kwd lng="en"><![CDATA[innovation]]></kwd>
<kwd lng="en"><![CDATA[commodification]]></kwd>
</kwd-group>
</article-meta>
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