<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1405-7743</journal-id>
<journal-title><![CDATA[Ingeniería, investigación y tecnología]]></journal-title>
<abbrev-journal-title><![CDATA[Ing. invest. y tecnol.]]></abbrev-journal-title>
<issn>1405-7743</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Ingeniería]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1405-77432017000100055</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Use of Value Driver Maps for Six Sigma Project Selection: A Case Study on Sales and Marketing for Soft Drinks Bottling Industry]]></article-title>
<article-title xml:lang="es"><![CDATA[Uso de mapas de dirección de valor para la selección de proyectos de Six Sigma: caso de estudio en ventas y mercadotécnica para la industria embotelladora de bebidas carbonatadas]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sangabriel-Guillen]]></surname>
<given-names><![CDATA[Omar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Temblador-Pérez]]></surname>
<given-names><![CDATA[María del Carmen]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rosa-Hernández]]></surname>
<given-names><![CDATA[Romina Marisol De la]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Tecnológico y de Estudios Superiores de Monterrey Centro de Calidad y Manufactura ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Tecnológico y de Estudios Superiores de Monterrey Centro de Calidad y Manufactura ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Guadalajara Posgrados de Sistemas de Calidad y Sistemas de Manufactura ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2017</year>
</pub-date>
<volume>18</volume>
<numero>1</numero>
<fpage>55</fpage>
<lpage>65</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1405-77432017000100055&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1405-77432017000100055&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1405-77432017000100055&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The soft drinks bottling industry is one of the most successful industries in Mexico due to the high volume of consumption of these drinks. However, changes on the market such as the introduction of new competitors and state taxes have been producing a reduction on sales. In order to counter this effect, the sales and marketing functions of these organizations must improve their results and to do that they need to improve their processes. Six Sigma is a project driven methodology for process improvement that has been giving excellent results in the manufacturing environment, but its use for sale and marketing processes is seldom. This case study will provide an example of how it is possible to recognize Six Sigma projects by means of value driver maps for sales and marketing projects.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La industria embotelladora de bebidas carbonatadas es una de las industrias más exitosas en México debido al alto volumen de consumo. Sin embargo, los cambios en el mercado, tales como la introducción de nuevos competidores y los impuestos federales produjeron una reducción en las ventas. A fin de disminuir el efecto, las funciones de ventas y mercadotecnia de estas organizaciones deben mejorar sus resultados y hacer lo necesario para optimizar sus procesos. Six Sigma es una metodología para mejorar procesos, se ejecuta mediante proyectos que han dado excelentes resultados en manufactura, pero su uso en procesos de ventas y mercadotecnia es muy precario. Este caso de estudio proveerá un ejemplo de cómo es posible reconocer proyectos de Six Sigma mediante Mapas de Direción de Valor para proyectos de mercadotecnia y ventas.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Six Sigma]]></kwd>
<kwd lng="en"><![CDATA[sales]]></kwd>
<kwd lng="en"><![CDATA[marketing]]></kwd>
<kwd lng="en"><![CDATA[project selection]]></kwd>
<kwd lng="en"><![CDATA[value driver map]]></kwd>
<kwd lng="en"><![CDATA[recognize]]></kwd>
<kwd lng="es"><![CDATA[Six Sigma]]></kwd>
<kwd lng="es"><![CDATA[ventas]]></kwd>
<kwd lng="es"><![CDATA[mercadotecnia]]></kwd>
<kwd lng="es"><![CDATA[selección de proyectos]]></kwd>
<kwd lng="es"><![CDATA[mapa de dirección de valor]]></kwd>
<kwd lng="es"><![CDATA[reconocer]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jiju]]></surname>
<given-names><![CDATA[Antony]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Six sigma in the UK service organisations: results from a pilot survey]]></article-title>
<source><![CDATA[Managerial Auditing Journal]]></source>
<year>2004</year>
<volume>19</volume>
<numero>8</numero>
<issue>8</issue>
<page-range>1006-12</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jiju]]></surname>
<given-names><![CDATA[Antony]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Six sigma for service processes]]></article-title>
<source><![CDATA[Business Processes Management Journal]]></source>
<year>2006</year>
<volume>12</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>234-48</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bacdayan]]></surname>
<given-names><![CDATA[P]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Quality improvement teams that stall due to poor project selection: An exploration of contributing factors]]></article-title>
<source><![CDATA[Total Quality Management]]></source>
<year>2001</year>
<volume>12</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>589-98</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Banuelas]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Ch.]]></surname>
<given-names><![CDATA[Tennant]]></given-names>
</name>
<name>
<surname><![CDATA[Tuersley]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
<name>
<surname><![CDATA[Tang]]></surname>
<given-names><![CDATA[S]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Selection of six sigma projects in the UK]]></article-title>
<source><![CDATA[The TQM Magazine]]></source>
<year>2006</year>
<volume>18</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>514-27</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Banuelas-Coronado]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Jiju]]></surname>
<given-names><![CDATA[Antony]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Critical success factors for the successful implementation of six sigma projects in organizations]]></article-title>
<source><![CDATA[The TQM Magazine]]></source>
<year>2002</year>
<volume>14</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>92-9</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="">
<collab>CNN Expansión</collab>
<source><![CDATA[México, tercero en consumo de refrescos]]></source>
<year>2013</year>
<publisher-loc><![CDATA[Mexico City ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Espinosa]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Baja compra de refrescos en el país]]></article-title>
<source><![CDATA[Dinero en imagen]]></source>
<year>2014</year>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Guaspari]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Six Sigma on sales]]></article-title>
<source><![CDATA[Across the Board]]></source>
<year>2001</year>
<volume>38</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>67-8</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Halliday]]></surname>
<given-names><![CDATA[S]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[So what exactly is Six Sigma?]]></article-title>
<source><![CDATA[Works Management]]></source>
<year>2001</year>
<volume>54</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>15</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kubiak]]></surname>
<given-names><![CDATA[T.M.]]></given-names>
</name>
<name>
<surname><![CDATA[Benbow]]></surname>
<given-names><![CDATA[D.W]]></given-names>
</name>
</person-group>
<source><![CDATA[The certified Six Sigma black belt handbook]]></source>
<year>2009</year>
<edition>2nd</edition>
<publisher-loc><![CDATA[Wisconsin ]]></publisher-loc>
<publisher-name><![CDATA[Quality Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kumar]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Antony]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Chong-Byung]]></surname>
<given-names><![CDATA[R]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Project selection and its impact on the successful deployment of Six Sigma]]></article-title>
<source><![CDATA[Business Process Management Journal]]></source>
<year>2009</year>
<volume>15</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>669-86</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pestorius]]></surname>
<given-names><![CDATA[M.J]]></given-names>
</name>
</person-group>
<source><![CDATA[Applying the science of Six Sigma to the art of sales and marketing]]></source>
<year>2006</year>
<edition>1st</edition>
<publisher-loc><![CDATA[Milwaukee, USA ]]></publisher-loc>
<publisher-name><![CDATA[ASQ Quality Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pestorius]]></surname>
<given-names><![CDATA[M.S]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Six Sigma outside of manufacturing: Apply Six Sigma to sales and marketing]]></article-title>
<source><![CDATA[Quality Progress]]></source>
<year>2007</year>
<page-range>19-24</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pyzdek]]></surname>
<given-names><![CDATA[T]]></given-names>
</name>
</person-group>
<source><![CDATA[The Six Sigma project planner]]></source>
<year>2003</year>
<edition>1st</edition>
<publisher-loc><![CDATA[USA ]]></publisher-loc>
<publisher-name><![CDATA[McGraw-Hill]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="book">
<collab>Six Sigma Academy</collab>
<source><![CDATA[The Black Belt Memory Jogger: A Pocket Guide to Six Sigma Success]]></source>
<year>2002</year>
<publisher-loc><![CDATA[Salem, NH ]]></publisher-loc>
<publisher-name><![CDATA[GOAL/QPC]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Temblador-Perez]]></surname>
<given-names><![CDATA[M.D.]]></given-names>
</name>
<name>
<surname><![CDATA[Beruvides]]></surname>
<given-names><![CDATA[M.G]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Systems approach to problem solving using Six Sigma]]></article-title>
<source><![CDATA[American Society For Engineering Management Conference Proceedings]]></source>
<year>2009</year>
<page-range>14-7</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Thompson-Steven]]></surname>
<given-names><![CDATA[J]]></given-names>
</name>
</person-group>
<source><![CDATA[Improving the performance of Six Sigma; A case study of the Six Sigma process at Ford Motor Company]]></source>
<year>2007</year>
<publisher-name><![CDATA[Univeristy of Bedfordshire]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tohidi]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[KhedriLiraviasl]]></surname>
<given-names><![CDATA[K]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Six Sigma methodology and its relationship with lean manufacturing system]]></article-title>
<source><![CDATA[Advances in Environmental Biology]]></source>
<year>2012</year>
<volume>6</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>895-906</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Webb]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<source><![CDATA[Sales and marketing the Six Sigma way]]></source>
<year>2006</year>
<publisher-name><![CDATA[Kaplan Publishing]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Banker]]></surname>
<given-names><![CDATA[R.D.]]></given-names>
</name>
<name>
<surname><![CDATA[Potter]]></surname>
<given-names><![CDATA[S.G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Srinivasan Dhinu. Association of Nonfinancial Performance Measures with the Financial Performance of a Lodging Chain]]></article-title>
<source><![CDATA[Cornell Hospitality Quarterly]]></source>
<year>2005</year>
<volume>46</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>394-412</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Breyfogle]]></surname>
<given-names><![CDATA[F.W.]]></given-names>
</name>
<name>
<surname><![CDATA[Cupello]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Meadows]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<source><![CDATA[Managing Six Sigma]]></source>
<year>2001</year>
<edition>1</edition>
<publisher-loc><![CDATA[New York, USA ]]></publisher-loc>
<publisher-name><![CDATA[John Wiley &amp; Sons, Inc.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dahlgaard-Jens]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Dahlgaard-Park-Su]]></surname>
<given-names><![CDATA[Mi]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Lean production, six sigma quality, TQM and company culture.]]></article-title>
<source><![CDATA[The TQM Magazine]]></source>
<year>2006</year>
<volume>18</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>263-81</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Falconi]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
</person-group>
<source><![CDATA[TQC Control de Calidad Total (al estilo Japonés)]]></source>
<year>1992</year>
<publisher-loc><![CDATA[Belo Horizonte ]]></publisher-loc>
<publisher-name><![CDATA[Fundação Christiano Ottoni]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Goldstein]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Six sigma program success factors]]></article-title>
<source><![CDATA[Six Sigma Forum Magazine]]></source>
<year>2001</year>
<volume>1</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>36-45</page-range></nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Harry]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Schroeder]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Six Sigma: The breakthrough management strategy revolutionizing the world&#8217;s top corporations]]></source>
<year>2000</year>
<publisher-loc><![CDATA[New York, USA ]]></publisher-loc>
<publisher-name><![CDATA[Doubleday]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ittner]]></surname>
<given-names><![CDATA[C.D.]]></given-names>
</name>
<name>
<surname><![CDATA[Larcker]]></surname>
<given-names><![CDATA[D.F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Innovations in performance measurement: Trends and research implication]]></article-title>
<source><![CDATA[Journal of Management Accounting Research]]></source>
<year>1998</year>
<volume>10</volume>
<page-range>205-38</page-range></nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ittner]]></surname>
<given-names><![CDATA[C.D.]]></given-names>
</name>
<name>
<surname><![CDATA[Larcker]]></surname>
<given-names><![CDATA[D.F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Coming up short on nonfinancial performance measurement]]></article-title>
<source><![CDATA[Harvard Business Review]]></source>
<year>2003</year>
<volume>81</volume>
<numero>11</numero>
<issue>11</issue>
<page-range>88-95</page-range></nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kennedy]]></surname>
<given-names><![CDATA[F.A.]]></given-names>
</name>
<name>
<surname><![CDATA[Brewer]]></surname>
<given-names><![CDATA[P.C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Lean Enterprise and Traditional Accounting-Is the Honeymoon Over?]]></article-title>
<source><![CDATA[Journal of Corporate Accounting &amp; Finance]]></source>
<year>2006</year>
<volume>17</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>63-74</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lynch]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Soloy]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<source><![CDATA[Improving the effectiveness of Six Sigma project champions]]></source>
<year>2003</year>
<conf-name><![CDATA[ ASQ's Six Sigma Conference]]></conf-name>
<conf-loc> </conf-loc>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Maynard-Harold]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Zandin-Kjell]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<source><![CDATA[Maynard's industrial engineering handbook]]></source>
<year>2001</year>
<edition>5</edition>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[McGraw-Hill,]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pande]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Neuman]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Cavanach]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[The six sigma way: How GE, Motorola, and other op companies are honing their performance]]></source>
<year>2000</year>
<edition>1</edition>
<publisher-loc><![CDATA[New York, USA ]]></publisher-loc>
<publisher-name><![CDATA[McGraw-Hill]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Parmenter]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<source><![CDATA[Key performance indicators: Developing, implementing and using winning KPI's]]></source>
<year>2010</year>
<edition>2</edition>
<publisher-loc><![CDATA[Hoboken, New Jersey ]]></publisher-loc>
<publisher-name><![CDATA[John Wiley &amp; Sons]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pyzdek]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Selecting six sigma projects.]]></article-title>
<source><![CDATA[Quality Digest]]></source>
<year>2000</year>
</nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rother]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Shook]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Learning to see: value stream mapping to add value and eliminate muda]]></source>
<year>2002</year>
<publisher-loc><![CDATA[Salem, New Hampshire USA ]]></publisher-loc>
<publisher-name><![CDATA[GOAL/QPC]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sangabriel]]></surname>
<given-names><![CDATA[O.]]></given-names>
</name>
</person-group>
<source><![CDATA[Diseño y aplicación de una herramienta para el reconocimiento de oportunidades de mejora para la implementación de excelencia operacional]]></source>
<year>2012</year>
<publisher-loc><![CDATA[Monterrey, México ]]></publisher-loc>
<publisher-name><![CDATA[Tecnológico de Monterrey]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Snee]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Dealing with the Achilles&#8217; Heel of six sigma initiatives - project selection]]></article-title>
<source><![CDATA[Quality Progress]]></source>
<year>2001</year>
<volume>34</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>66-9</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
