<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1405-6666</journal-id>
<journal-title><![CDATA[Revista mexicana de investigación educativa]]></journal-title>
<abbrev-journal-title><![CDATA[RMIE]]></abbrev-journal-title>
<issn>1405-6666</issn>
<publisher>
<publisher-name><![CDATA[Consejo Mexicano de Investigación Educativa A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1405-66662022000100209</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Redes sociales educativas para la adquisición de competencias digitales en educación superior]]></article-title>
<article-title xml:lang="en"><![CDATA[Educational Social Networks for Acquiring Digital Competencies in Higher Education]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Martínez-Sala]]></surname>
<given-names><![CDATA[Alba-María]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Alemany-Martínez]]></surname>
<given-names><![CDATA[Dolores]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Alicante Facultad de Ciencias Económicas y Empresariales Departamento de Comunicación y Psicología Social]]></institution>
<addr-line><![CDATA[Alicante ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Escuela Oficial de Idiomas de Alicante  ]]></institution>
<addr-line><![CDATA[Alicante ]]></addr-line>
<country>España</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2022</year>
</pub-date>
<volume>27</volume>
<numero>92</numero>
<fpage>209</fpage>
<lpage>234</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1405-66662022000100209&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1405-66662022000100209&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1405-66662022000100209&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: El objetivo principal de este trabajo consistió en el desarrollo de una práctica docente de enfoque colaborativo-cooperativo, basada en el uso de una red social, para la adquisición de competencias digitales. El estudio, de carácter evaluativo, recoge el proceso de desarrollo y validación de dicha práctica en el ámbito de los estudios universitarios en publicidad y relaciones públicas. La adquisición de las competencias digitales se evalúa cotejando los resultados de la práctica docente (cuantitativos) con los de unas encuestas (cuantitativos-cualitativos); en estas, los alumnos valoran su aprendizaje (autoevaluación) y los docentes lo verifican. Los resultados confirman la eficacia y pertinencia de la práctica docente propuesta, en la medida en que favorece la adquisición de competencias digitales mediante la integración de la red social educativa Edmodo y a partir de las premisas del aprendizaje colaborativo-cooperativo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The main objective of this study was to develop a learning activity with a collaborative/cooperative focus, based on using a social network to acquire digital competencies. The study, evaluative in nature, compiles the process of developing and validating the activity in university classes involving advertising and public relations. The acquisition of digital competencies is evaluated by comparing the results of the learning activity (quantitative) with the results of a survey (quantitative/qualitative). In the survey, students evaluate their learning (self-evaluation) and the teachers verify it. The results confirm the effectiveness and relevance of the proposed learning activity, as it favors student acquisition of digital competencies by using the educational social network of Edmodo, based on the premises of collaborative/cooperative learning.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[alfabetización digital]]></kwd>
<kwd lng="es"><![CDATA[aprendizaje colaborativo]]></kwd>
<kwd lng="es"><![CDATA[educación superior]]></kwd>
<kwd lng="es"><![CDATA[innovación docente]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
<kwd lng="en"><![CDATA[digital literacy]]></kwd>
<kwd lng="en"><![CDATA[collaborative learning]]></kwd>
<kwd lng="en"><![CDATA[higher education]]></kwd>
<kwd lng="en"><![CDATA[educational innovation]]></kwd>
<kwd lng="en"><![CDATA[social networks]]></kwd>
</kwd-group>
</article-meta>
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