<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1405-1079</journal-id>
<journal-title><![CDATA[Gestión y política pública]]></journal-title>
<abbrev-journal-title><![CDATA[Gest. polít. pública]]></abbrev-journal-title>
<issn>1405-1079</issn>
<publisher>
<publisher-name><![CDATA[Centro de Investigación y Docencia Económicas A.C., División de Administración Pública]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1405-10792017000200381</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Análisis de las variables influyentes en la aceptación de una estrategia de branding territorial por parte de la población local. El caso de Zaragoza (España)]]></article-title>
<article-title xml:lang="en"><![CDATA[Analysis of the Influent Variables in Local Population&#8217;s Acceptance of a Place Branding Strategy: The Case of Zaragoza (Spain)]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Plumed Lasarte]]></surname>
<given-names><![CDATA[Marta]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Casaló Ariño]]></surname>
<given-names><![CDATA[Luis Vicente]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Elboj Saso]]></surname>
<given-names><![CDATA[Carmen]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nebrija Facultad de Ciencias Sociales ]]></institution>
<addr-line><![CDATA[Madrid ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Zaragoza Facultad de Empresa y Gestión Pública ]]></institution>
<addr-line><![CDATA[Huesca ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Zaragoza Departamento de Psicología y Sociología ]]></institution>
<addr-line><![CDATA[Zaragoza ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<volume>26</volume>
<numero>2</numero>
<fpage>381</fpage>
<lpage>415</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1405-10792017000200381&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1405-10792017000200381&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1405-10792017000200381&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: La competencia entre territorios ha llevado a las administraciones al desarrollo de estrategias de branding territorial. Este estudio analiza la perspectiva del residente gracias al análisis del caso de Zaragoza (España), explicando la utilidad percibida de la marca y actitud hacia ella; considera como antecedentes el sentimiento de apego y la congruencia entre marca y territorio. Gracias a un cuestionario se desarrolló un modelo de ecuaciones estructurales que permite confirmar la influencia de estas variables en la utilidad percibida, que a su vez influye en la actitud de los habitantes hacia la marca territorial. A su vez, se descubre que el apego al territorio modera el efecto de la congruencia sobre la utilidad.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The competition among territories has taken the public administration to develop place branding strategies. This research analyzes the resident&#8217;s perspective through the case of Zaragoza (Spain), explaining the brand&#8217;s perceived usefulness and the brand attitude, considering as antecedents the place attachment and the congruence between brand and territory. Thanks to a questionnaire, a structural equations model that allows confirming the influence of these variables in the perceive usefulness which also influences in the inhabitants&#8217; attitude toward the place brand. The present study also finds out that place attachment moderates the effect of the congruence in the perceived usefulness.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[apego]]></kwd>
<kwd lng="es"><![CDATA[congruencia]]></kwd>
<kwd lng="es"><![CDATA[branding territorial]]></kwd>
<kwd lng="es"><![CDATA[residentes]]></kwd>
<kwd lng="es"><![CDATA[actitud]]></kwd>
<kwd lng="es"><![CDATA[utilidad percibida]]></kwd>
<kwd lng="es"><![CDATA[Zaragoza]]></kwd>
<kwd lng="en"><![CDATA[attachment]]></kwd>
<kwd lng="en"><![CDATA[congruence]]></kwd>
<kwd lng="en"><![CDATA[place branding]]></kwd>
<kwd lng="en"><![CDATA[residents]]></kwd>
<kwd lng="en"><![CDATA[attitude]]></kwd>
<kwd lng="en"><![CDATA[perceived usefulness]]></kwd>
<kwd lng="en"><![CDATA[Zaragoza]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Dimensions of Brand Personality]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aaker]]></surname>
<given-names><![CDATA[J.L.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Marketing Research]]></source>
<year>1997</year>
<volume>34</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>347-56</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Consumer Evaluations of Brand Extensions]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aaker]]></surname>
<given-names><![CDATA[D.A. y K.L. Keller]]></given-names>
</name>
</person-group>
<source><![CDATA[The Journal of Marketing]]></source>
<year>1990</year>
<volume>54</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>27-41</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[The Theory of Planned Behavior]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ajzen]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
</person-group>
<source><![CDATA[Organizational Behavior and Human Decision Processes]]></source>
<year>1991</year>
<volume>50</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>179-211</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[The Measurement and Antecedents of Affective, Continuance and Normative Commitment to the Organization]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Allen]]></surname>
<given-names><![CDATA[N.J.]]></given-names>
</name>
<name>
<surname><![CDATA[Meyer]]></surname>
<given-names><![CDATA[J.P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Occupational Psychology]]></source>
<year>1990</year>
<volume>63</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-18</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Altman]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
<name>
<surname><![CDATA[Low]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Place Attachment]]></source>
<year>1992</year>
<publisher-loc><![CDATA[Nueva York ]]></publisher-loc>
<publisher-name><![CDATA[Plenum Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Anholt]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Handbook on Tourism Destinations Branding]]></source>
<year>2009</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[World Tourism Organization]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Avraham]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Ketter]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
</person-group>
<source><![CDATA[Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries, and Tourist Destinations]]></source>
<year>2008</year>
<publisher-loc><![CDATA[Oxford ]]></publisher-loc>
<publisher-name><![CDATA[Routledge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Cities as Brands: The Role of Communication Strategy in Place Marketing Context]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Azevedo]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Livro de Actas-4º Sopcom]]></source>
<year>2005</year>
<page-range>1777-86</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Evaluating Structural Equations Models with Unobservable Variables and Measurement Error. A Comment]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bagozzi]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Marketing Research]]></source>
<year>1981</year>
<volume>18</volume>
<page-range>375-81</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Open Source Software User Communities: A Study of Participation in Linux User Groups]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bagozzi]]></surname>
<given-names><![CDATA[R.P.]]></given-names>
</name>
<name>
<surname><![CDATA[Dholakia]]></surname>
<given-names><![CDATA[U.M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Management Science]]></source>
<year>2006</year>
<volume>52</volume>
<numero>7</numero>
<issue>7</issue>
<page-range>1099-115</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Of Identities Lost and Found]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Balmer]]></surname>
<given-names><![CDATA[J.M.T.]]></given-names>
</name>
</person-group>
<source><![CDATA[International Studies of Management and Organization]]></source>
<year>2002</year>
<volume>32</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>10-27</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[An Analysis of Brand Image and Consumer Image Congruence in the Marketing of Selected Sport Properties]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Barnes]]></surname>
<given-names><![CDATA[J.C.]]></given-names>
</name>
<name>
<surname><![CDATA[Lough]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Research]]></source>
<year>2006</year>
<volume>1</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>25-31</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Tourists&#8217; Characteristics and the Perceived Image of Tourist Destinations: A Quantitative Analysis: A Case Study of Lanzarote, Spain]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Beerli]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Martín]]></surname>
<given-names><![CDATA[J.D.]]></given-names>
</name>
</person-group>
<source><![CDATA[Tourism Management]]></source>
<year>2004</year>
<volume>25</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>623-36</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[La eficacia de la publicidad on-line en el contexto de los blogs]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Beerli]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Cuadernos de gestión]]></source>
<year>2010</year>
<volume>10</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>17-42</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Belanche]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<source><![CDATA[Nuevos retos de la administración pública centrada en los ciudadanos: Adopción y uso de servicios públicos con base tecnológica]]></source>
<year>2012</year>
<publisher-name><![CDATA[Universidad de Zaragoza]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Integrating Trust and Personal Values into the Technology Acceptance Model: The Case of E-government Services Adoption]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Belanche]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Casaló]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Flavián]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Cuadernos de Economía y Dirección de la Empresa]]></source>
<year>2012</year>
<volume>12</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>192-204</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[The Role of Place Identity in Smart Card Adoption]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Belanche]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<source><![CDATA[Public Management Review]]></source>
<year>2014</year>
<volume>16</volume>
<numero>8</numero>
<issue>8</issue>
<page-range>1205-28</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Trust Transfer in the Continued Usage of Public E-Services]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Belanche]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Casaló]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Flavián]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Schepers]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Information &amp; Management]]></source>
<year>2014</year>
<volume>51</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>627-40</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Self-categorization, Affective Commitment and Group Self-esteem as Distinct Aspects of Social Identity in the Organization]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bergami]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Bagozzi]]></surname>
<given-names><![CDATA[R.P.]]></given-names>
</name>
</person-group>
<source><![CDATA[British Journal of Social Psychology]]></source>
<year>2000</year>
<volume>39</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>555-77</page-range></nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Where Consumers Diverge from Others: Identity signaling and product domains]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Berger]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Heath]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Consumer Research]]></source>
<year>2007</year>
<volume>34</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>121-34</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Understanding Information Systems Continuance: An Expectation-confirmation Model]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bhattacherjee]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[MIS Quarterly]]></source>
<year>2001</year>
<volume>25</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>351-70</page-range></nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Identity Processes and Environmental Threat: The Effects of Nationalism and Local Identity upon Perception of Beach Pollution]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bonaiuto]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Breakwell]]></surname>
<given-names><![CDATA[G.M.]]></given-names>
</name>
<name>
<surname><![CDATA[Cano]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Community and Applied Social Psychology]]></source>
<year>1996</year>
<volume>6</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>157-75</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Multiple Multinational Tourism Positioning Using Correspondence Analysis]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Calantone]]></surname>
<given-names><![CDATA[R.J.]]></given-names>
</name>
<name>
<surname><![CDATA[Di Benedetto]]></surname>
<given-names><![CDATA[C.A.]]></given-names>
</name>
<name>
<surname><![CDATA[Hakam]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Bojanic]]></surname>
<given-names><![CDATA[D.C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Travel Research]]></source>
<year>1989</year>
<volume>28</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>25-32</page-range></nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Casaló]]></surname>
<given-names><![CDATA[L.V.]]></given-names>
</name>
</person-group>
<source><![CDATA[Antecedentes y consecuencias de la participación del consumidor en redes sociales virtuales: El caso del sector turismo]]></source>
<year>2008</year>
<publisher-name><![CDATA[Universidad de Zaragoza]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[La construcción de lealtad en comunidades virtuales de marca]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Casaló]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Flavián]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Guinalíu]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Revista Europea de Dirección y Economía de la Empresa]]></source>
<year>2013</year>
<volume>22</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>53-60</page-range></nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Effects of a Virtual Citizen Community: The case of Expo Zaragoza 2008]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Casaló]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Cisneros]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Guinalíu]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Orús]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Electronic Government: An International Journal]]></source>
<year>2008</year>
<volume>5</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>131-45</page-range></nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chin]]></surname>
<given-names><![CDATA[W.W.]]></given-names>
</name>
<name>
<surname><![CDATA[Newsted]]></surname>
<given-names><![CDATA[P.R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Structural Equation Modelling Analysis with Small Samples Using Partial Least Squares]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Hoyle]]></surname>
<given-names><![CDATA[R.H.]]></given-names>
</name>
</person-group>
<source><![CDATA[Statistical Strategies for Small Sample Research]]></source>
<year>1999</year>
<publisher-loc><![CDATA[Thousand Oaks ]]></publisher-loc>
<publisher-name><![CDATA[Sage]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cronbach]]></surname>
<given-names><![CDATA[L.J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Essentials of Psychological Testing]]></source>
<year>1970</year>
<publisher-loc><![CDATA[Nueva York ]]></publisher-loc>
<publisher-name><![CDATA[Harper and Row]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Davis]]></surname>
<given-names><![CDATA[F.D.]]></given-names>
</name>
</person-group>
<source><![CDATA[MIS Quarterly]]></source>
<year>1989</year>
<volume>13</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>319-40</page-range></nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[User Acceptance of Computer Technology: A Comparison of Two Theoretical Models]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Davis]]></surname>
<given-names><![CDATA[F.D.]]></given-names>
</name>
<name>
<surname><![CDATA[Bagozzi]]></surname>
<given-names><![CDATA[R.P.]]></given-names>
</name>
<name>
<surname><![CDATA[Warshaw]]></surname>
<given-names><![CDATA[P.R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Management Science]]></source>
<year>1989</year>
<volume>35</volume>
<numero>8</numero>
<issue>8</issue>
<page-range>982-1003</page-range></nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[De Elizagarate]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
</person-group>
<source><![CDATA[Marketing de ciudades: Estrategias para el desarrollo de ciudades atractivas y competitivas en un mundo global]]></source>
<year>2008</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[Ediciones Pirámide]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Eagly]]></surname>
<given-names><![CDATA[A.H.]]></given-names>
</name>
<name>
<surname><![CDATA[Chaiken]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Psychology of Attitudes]]></source>
<year>1993</year>
<publisher-loc><![CDATA[Orlando ]]></publisher-loc>
<publisher-name><![CDATA[Harcourt Brace Jovanovich College Publishers]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Diferencias en la construcción de marca país: Canadá y Colombia]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Echeverri]]></surname>
<given-names><![CDATA[L.M.]]></given-names>
</name>
<name>
<surname><![CDATA[Rosker]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
</person-group>
<source><![CDATA[Revista Virtual Universidad Católica del Norte]]></source>
<year>2011</year>
<volume>1</volume>
<numero>33</numero>
<issue>33</issue>
<page-range>184-212</page-range></nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Understanding Cities through City Brands: City Branding as a Social and Semantic Network]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Efe Sevin]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<source><![CDATA[Cities]]></source>
<year>2014</year>
<volume>38</volume>
<page-range>47-56</page-range></nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Symbolic Consumption of Tourism Destination Brands]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ekinci]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Sirakaya-Turk]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Preciado]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Business Research]]></source>
<year>2013</year>
<volume>66</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>711-8</page-range></nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Self-categorisation, Commitment to the Group and Group Self-esteem as Related but Distinct Aspects of Social Identity]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ellemers]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Kortekaas]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[&#8220;Ouwerkerk]]></surname>
<given-names><![CDATA[J.W.]]></given-names>
</name>
</person-group>
<source><![CDATA[European Journal of Social Psychology]]></source>
<year>1999</year>
<volume>29</volume>
<numero>2-3</numero>
<issue>2-3</issue>
<page-range>371-89</page-range></nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Structural Equation Models with Unobserved Variables and Measurement Error]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fornell]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Larcker]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Marketing Research]]></source>
<year>1981</year>
<volume>18</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>39-50</page-range></nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Identidad e imagen corporativa para ciudades]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Friedmann]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Revista Chilena de Administración Pública]]></source>
<year>1996</year>
<volume>9</volume>
<page-range>5-31</page-range></nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[EI uso de marcas como herramienta para apoyar estrategias competitivas en turismo comunitario]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[García Muñoz]]></surname>
<given-names><![CDATA[L.A.]]></given-names>
</name>
</person-group>
<source><![CDATA[documento de trabajo]]></source>
<year>2006</year>
<publisher-name><![CDATA[OIT]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[A New Approach to Image Analysis through Multidimensional Scaling]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Goodrich]]></surname>
<given-names><![CDATA[J.N.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Travel Research]]></source>
<year>1978</year>
<volume>16</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>3-7</page-range></nlm-citation>
</ref>
<ref id="B41">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Govers]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Go]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
</person-group>
<source><![CDATA[Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced]]></source>
<year>2009</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Palgrave Macmillan]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B42">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Guinalíu]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[La gestión de la confianza en Internet: Un factor clave para el desarrollo de la economía digital]]></source>
<year>2005</year>
<publisher-name><![CDATA[Universidad de Zaragoza]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B43">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hair]]></surname>
<given-names><![CDATA[J.F. Jr.]]></given-names>
</name>
<name>
<surname><![CDATA[Anderson]]></surname>
<given-names><![CDATA[R.E.]]></given-names>
</name>
<name>
<surname><![CDATA[Tatham]]></surname>
<given-names><![CDATA[R.L.]]></given-names>
</name>
<name>
<surname><![CDATA[Black]]></surname>
<given-names><![CDATA[W.C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Multivariate Data Analysis]]></source>
<year>1998</year>
<publisher-loc><![CDATA[New Jersey ]]></publisher-loc>
<publisher-name><![CDATA[Prentice Hall]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B44">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Relational Network Brands: Towards a Conceptual Model of Place Brands]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hankinson]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Vacation Marketing]]></source>
<year>2004</year>
<volume>10</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>109-21</page-range></nlm-citation>
</ref>
<ref id="B45">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[An Analysis of Terminology Use in Place Branding]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hanna]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Rowley]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Place Branding and Public Diplomacy]]></source>
<year>2008</year>
<volume>4</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>61-75</page-range></nlm-citation>
</ref>
<ref id="B46">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Place Attachment and Place Identity in Natives and Non-Natives]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hernández]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Hidalgo]]></surname>
<given-names><![CDATA[C.M.]]></given-names>
</name>
<name>
<surname><![CDATA[Salazar-Laplace]]></surname>
<given-names><![CDATA[M.E.]]></given-names>
</name>
<name>
<surname><![CDATA[Hess]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Environmental Psychology]]></source>
<year>2007</year>
<volume>27</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>310-9</page-range></nlm-citation>
</ref>
<ref id="B47">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Place Attachment: Conceptual and Empirical Questions]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hidalgo]]></surname>
<given-names><![CDATA[M.C.]]></given-names>
</name>
<name>
<surname><![CDATA[Hernández]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Environmental Psychology]]></source>
<year>2001</year>
<volume>21</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>273-81</page-range></nlm-citation>
</ref>
<ref id="B48">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hofstede]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Culture&#8217;s Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations]]></source>
<year>2001</year>
<publisher-loc><![CDATA[Thousand Oaks ]]></publisher-loc>
<publisher-name><![CDATA[Sage]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B49">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hutcheson]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Sofroniou]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Multivariate Social Scientist: Introductory Statistics Using Generalized Linear Models]]></source>
<year>1999</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Sage]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B50">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Statistical Analysis of Sets of Congeneric Tests]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jöreskog]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<source><![CDATA[Psychometrika]]></source>
<year>1971</year>
<volume>36</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>109-33</page-range></nlm-citation>
</ref>
<ref id="B51">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Sense of Place as an Attitude: Lakeshore Owners Attitudes toward their Properties]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jorgensen]]></surname>
<given-names><![CDATA[B.S.]]></given-names>
</name>
<name>
<surname><![CDATA[Stedman]]></surname>
<given-names><![CDATA[R.C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Environmental Psychology]]></source>
<year>2001</year>
<volume>21</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>233-48</page-range></nlm-citation>
</ref>
<ref id="B52">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Marketing Third World Countries to the Western Traveler: The Case of India]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kale]]></surname>
<given-names><![CDATA[S.H.]]></given-names>
</name>
<name>
<surname><![CDATA[Weir]]></surname>
<given-names><![CDATA[K.M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Travel Research]]></source>
<year>1986</year>
<volume>25</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>2-7</page-range></nlm-citation>
</ref>
<ref id="B53">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kavaratzis]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Warnaby]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Ashworth]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions]]></source>
<year>2015</year>
<publisher-loc><![CDATA[Heidelberg ]]></publisher-loc>
<publisher-name><![CDATA[Springer]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B54">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kastenholz]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Role of Destination Image on the Tourist Behaviour and Marketing Implications: The Case of the North of Portugal]]></source>
<year>2003</year>
<publisher-name><![CDATA[Universidad de Aveiro]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B55">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Conceptualizing, Measuring, and Managing Customer-Based Brand Equity]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Keller]]></surname>
<given-names><![CDATA[K.L.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Journal of Marketing]]></source>
<year>1993</year>
<volume>57</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-22</page-range></nlm-citation>
</ref>
<ref id="B56">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kotler]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Presentation on Marketing Places]]></source>
<year>2009</year>
<conf-name><![CDATA[ Portimao International Conference on Marketing Places]]></conf-name>
<conf-date>24 de junio</conf-date>
<conf-loc>Portimao, Portugal </conf-loc>
</nlm-citation>
</ref>
<ref id="B57">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[An Examination of the Relationship between Leisure Activity Involvement and Place Attachment among Hikers Along the Appalachian Trail]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kyle]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Graefe]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Manning]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Bacon]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Leisure Research]]></source>
<year>2003</year>
<volume>35</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>249-73</page-range></nlm-citation>
</ref>
<ref id="B58">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Urban-Related Identity: Theory, Measurement, and Empirical Findings]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lalli]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Environmental Psychology]]></source>
<year>1992</year>
<volume>12</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>285-303</page-range></nlm-citation>
</ref>
<ref id="B59">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Territorial Brands for Tourism Development: A Statistical Analysis on the Marche Region]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lorenzini]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Calzati]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Giudici]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Annals of Tourism Research]]></source>
<year>2011</year>
<volume>38</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>540-60</page-range></nlm-citation>
</ref>
<ref id="B60">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[City Branding: A State-of-the-art Review of the Research Domain]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lucarelli]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Berg]]></surname>
<given-names><![CDATA[P.O.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Place Management and Development]]></source>
<year>2011</year>
<volume>4</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>9-27</page-range></nlm-citation>
</ref>
<ref id="B61">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lynch]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Image of the City]]></source>
<year>1960</year>
<publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[The MIT Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B62">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Alumni and their Alma Mater: A Partial Test of the Reformulated Model of Organizational Identification]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mael]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Ashforth]]></surname>
<given-names><![CDATA[B.E.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Organizational Behavior]]></source>
<year>1992</year>
<volume>13</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>103-23</page-range></nlm-citation>
</ref>
<ref id="B63">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Self-concept and Product Choice: An Integrated Perspective]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Malhotra]]></surname>
<given-names><![CDATA[N.K.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Economic Psychology]]></source>
<year>1988</year>
<volume>9</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-28</page-range></nlm-citation>
</ref>
<ref id="B64">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Using Self-concept to Assess Advertising Effectiveness: How People Think and Feel about Themselves Can Significantly Influence how They React to Advertising Content and Execution, As Well As the Advertised Product]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mehta]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Advertising Research]]></source>
<year>1999</year>
<volume>39</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>81-9</page-range></nlm-citation>
</ref>
<ref id="B65">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Antecedents of Residents&#8217; City Brand Attitudes]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Merrilees]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Miller]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Herington]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Business Research]]></source>
<year>2009</year>
<volume>62</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>362-7</page-range></nlm-citation>
</ref>
<ref id="B66">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mons]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[La metáfora social: Imagen, territorio, comunicación]]></source>
<year>1992</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Nueva Visión]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B67">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Morgan]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Pritchard]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Pride]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Destination Brands: Managing Place Reputation]]></source>
<year>2011</year>
<publisher-loc><![CDATA[Nueva York ]]></publisher-loc>
<publisher-name><![CDATA[Routledge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B68">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Nunnally]]></surname>
<given-names><![CDATA[J.C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Psychometric Theory]]></source>
<year>1978</year>
<publisher-loc><![CDATA[Nueva York ]]></publisher-loc>
<publisher-name><![CDATA[McGraw-Hill]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B69">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Nunnally]]></surname>
<given-names><![CDATA[J.C.]]></given-names>
</name>
<name>
<surname><![CDATA[Bernstein]]></surname>
<given-names><![CDATA[I.H.]]></given-names>
</name>
</person-group>
<source><![CDATA[Psychometric Theory]]></source>
<year>1994</year>
<publisher-loc><![CDATA[Nueva York ]]></publisher-loc>
<publisher-name><![CDATA[McGraw-Hill]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B70">
<nlm-citation citation-type="">
<source><![CDATA[Padrón municipal de Zaragoza]]></source>
<year>2000</year>
</nlm-citation>
</ref>
<ref id="B71">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Tourism Destination Branding Complexity]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pike]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Product &amp; Brand Management]]></source>
<year>2005</year>
<volume>14</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>258-9</page-range></nlm-citation>
</ref>
<ref id="B72">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[On Assuring Valid Measures for Theoretical Models Using Survey Data]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ping]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Business Research]]></source>
<year>2004</year>
<volume>57</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>125-41</page-range></nlm-citation>
</ref>
<ref id="B73">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Plumed]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[La gestión de la imagen territorial mediante el desarrollo de una marca: Análisis de la perspectiva del residente a través del estudio de caso de la marca Zaragoza]]></source>
<year>2014</year>
<publisher-name><![CDATA[Universidad de Zaragoza]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B74">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pulido]]></surname>
<given-names><![CDATA[J.I.]]></given-names>
</name>
</person-group>
<source><![CDATA[Política económica del turismo]]></source>
<year>2012</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[Ediciones Pirámide]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B75">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rainisto]]></surname>
<given-names><![CDATA[S.K.]]></given-names>
</name>
</person-group>
<source><![CDATA[Success Factors of Place Marketing: A Study of Place Marketing Practices in Northern Europe and the United States]]></source>
<year>2003</year>
<publisher-name><![CDATA[Universidad de Helsinki]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B76">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Information Technology as a Determinant of Organizational Learning and Technological Distinctive Competencies]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Real]]></surname>
<given-names><![CDATA[J.C.]]></given-names>
</name>
<name>
<surname><![CDATA[Leal]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Roldán]]></surname>
<given-names><![CDATA[J.L.]]></given-names>
</name>
</person-group>
<source><![CDATA[Industrial Marketing Management]]></source>
<year>2006</year>
<volume>35</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>505-21</page-range></nlm-citation>
</ref>
<ref id="B77">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Roldán]]></surname>
<given-names><![CDATA[J.L.]]></given-names>
</name>
<name>
<surname><![CDATA[Sánchez-Franco]]></surname>
<given-names><![CDATA[M.J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Variance-Based Structural Equation Modeling: Guidelines for Using Partial Least Squares in Information Systems Research]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Mora]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Gelman]]></surname>
<given-names><![CDATA[O.]]></given-names>
</name>
<name>
<surname><![CDATA[Steenkamp]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Raisinghani]]></surname>
<given-names><![CDATA[M.S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Research Methodologies, Innovations, and Philosophies in Software Systems Engineering and Information Systems]]></source>
<year>2012</year>
<publisher-loc><![CDATA[Hershey ]]></publisher-loc>
<publisher-name><![CDATA[Information Science Reference]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B78">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Fundamentos conceptuales y teóricos para marcas de territorio]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[San Eugenio]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Boletín de la Asociación de Geógrafos Españoles]]></source>
<year>2013</year>
<volume>62</volume>
<page-range>189-211</page-range></nlm-citation>
</ref>
<ref id="B79">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[The Effect of Market Orientation on Buyer-seller Relationship Satisfaction]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sanzo]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Santos]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Vázquez]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Álvarez]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<source><![CDATA[Industrial Marketing Management]]></source>
<year>2003</year>
<volume>32</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>327-45</page-range></nlm-citation>
</ref>
<ref id="B80">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Shaver]]></surname>
<given-names><![CDATA[K.G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Principles of Social Psychology]]></source>
<year>1987</year>
<publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[Winthtop Publishers]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B81">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Self-concept in Relation to Product Preference and Purchase Intention]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sirgy]]></surname>
<given-names><![CDATA[M.J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Developments in Marketing Science]]></source>
<year>1980</year>
<volume>3</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>350-4</page-range></nlm-citation>
</ref>
<ref id="B82">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Self-concept in Consumer Behavior: A Critical Review]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sirgy]]></surname>
<given-names><![CDATA[M.J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Consumer Research]]></source>
<year>1982</year>
<volume>9</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>287-300</page-range></nlm-citation>
</ref>
<ref id="B83">
<nlm-citation citation-type="">
<source><![CDATA[Sitito oficial de Turismo de Australia]]></source>
<year>2000</year>
</nlm-citation>
</ref>
<ref id="B84">
<nlm-citation citation-type="">
<source><![CDATA[Sitio oficial de Turismo de Irlanda]]></source>
<year>2000</year>
</nlm-citation>
</ref>
<ref id="B85">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Toward a Social Psychology of Place]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Stedman]]></surname>
<given-names><![CDATA[R.C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Environment and Behavior]]></source>
<year>2002</year>
<volume>34</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>561-81</page-range></nlm-citation>
</ref>
<ref id="B86">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[The Formation of a Composite Urban Image]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Stern]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Krakover]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Geographical Analysis]]></source>
<year>1993</year>
<volume>25</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>130-46</page-range></nlm-citation>
</ref>
<ref id="B87">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tamagni]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Zanfardini]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Marketing de destinos turísticos: La gestión de marcas]]></source>
<year>2010</year>
<publisher-loc><![CDATA[Argentina ]]></publisher-loc>
<publisher-name><![CDATA[Universidad Nacional del Comahue]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B88">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tanda]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Marrero]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[La identidad urbana vista como elemento estratégico del marketing de ciudades]]></source>
<year>2003</year>
<publisher-name><![CDATA[Universidad de Matanzas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B89">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Understanding Information Technology Usage: A Test of Competing Models]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Taylor]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Todd]]></surname>
<given-names><![CDATA[P.A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Information Systems Research]]></source>
<year>1995</year>
<volume>6</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>144-76</page-range></nlm-citation>
</ref>
<ref id="B90">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Evaluating Information Accessibility and Community Adaptivity Features for Sustaining Virtual Learning communities]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Teo]]></surname>
<given-names><![CDATA[H.H.]]></given-names>
</name>
<name>
<surname><![CDATA[Chan]]></surname>
<given-names><![CDATA[H.C.]]></given-names>
</name>
<name>
<surname><![CDATA[Wei]]></surname>
<given-names><![CDATA[K.K.]]></given-names>
</name>
<name>
<surname><![CDATA[Zhang]]></surname>
<given-names><![CDATA[Z.]]></given-names>
</name>
</person-group>
<source><![CDATA[International Journal of Human-Computer Studies]]></source>
<year>2003</year>
<volume>59</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>671-97</page-range></nlm-citation>
</ref>
<ref id="B91">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Place and Identity Processes]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Twigger-Ros]]></surname>
<given-names><![CDATA[C.L.]]></given-names>
</name>
<name>
<surname><![CDATA[Uzzell]]></surname>
<given-names><![CDATA[D.L.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Environmental Psychology]]></source>
<year>1996</year>
<volume>16</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>205-20</page-range></nlm-citation>
</ref>
<ref id="B92">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[The Image of the Creative City, Eight Years Later: Turin, Urban Branding and the Economic Crisis Taboo]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vanolo]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Cities]]></source>
<year>2015</year>
<volume>45</volume>
<page-range>1-7</page-range></nlm-citation>
</ref>
<ref id="B93">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[An Extension of Trust and TAM Model with TPB in the Initial Adoption of On-line Tax: An Empirical Study]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wu]]></surname>
<given-names><![CDATA[I.L.]]></given-names>
</name>
<name>
<surname><![CDATA[Chen]]></surname>
<given-names><![CDATA[J.L.]]></given-names>
</name>
</person-group>
<source><![CDATA[International Journal of Human-Computer Studies]]></source>
<year>2005</year>
<volume>62</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>784-808</page-range></nlm-citation>
</ref>
<ref id="B94">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[An Examination of Selected Marketing Mix Elements and Brand Equity]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Yoo]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Donthu]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Lee]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of the Academy of Marketing Science]]></source>
<year>2000</year>
<volume>28</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>195-211</page-range></nlm-citation>
</ref>
<ref id="B95">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[China&#8217;s Leading Historical and Cultural City&#8217;: Branding Dali City through Public-private Partnerships in Bai Architecture Revitalization]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zhao]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
</person-group>
<source><![CDATA[Cities]]></source>
<year>2015</year>
<volume>49</volume>
<page-range>106-12</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
