<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1405-0927</journal-id>
<journal-title><![CDATA[Historia y grafía]]></journal-title>
<abbrev-journal-title><![CDATA[Hist. graf]]></abbrev-journal-title>
<issn>1405-0927</issn>
<publisher>
<publisher-name><![CDATA[Universidad Iberoamericana, Departamento de Historia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1405-09272024000100073</article-id>
<article-id pub-id-type="doi">10.48102/hyg.vi62.506</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[The Relevance of Relevance: Forgetting Strategies and Contingency in Postmodern Memory]]></article-title>
<article-title xml:lang="es"><![CDATA[La relevancia de la relevancia: Olvido de estrategias y contingencia en la memoria posmoderna]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cevolini]]></surname>
<given-names><![CDATA[Alberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universitá degli Studi di Modena e Reggio Emilia Departamento de Ciencias Políticas y Sociales Boloña ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Italy</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<numero>62</numero>
<fpage>73</fpage>
<lpage>90</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1405-09272024000100073&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1405-09272024000100073&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1405-09272024000100073&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract We live in a &#8220;search engine society&#8221;. Underlying this self-description of post-modern society there is the crucial dependency of social memory from archives. Apart from moral and legal concerns, search engines are sociologically intriguing subject because of their close connection with the evolution of social memory. In this contribution I argue that search engines are non-semantic indexing systems which turn the circular interplay between users and the machine into a cybernetic system. The main function of this cybernetic system is to minimize the deviation from a difference, that between relevant and not-relevant. Through mechanical archives, post-modern social memory can cope with increasing knowledge complexity. The main challenge in this respect is how to preserve the capability of discarding in order to produce information.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Vivimos en una &#8220;sociedad de motores de búsqueda&#8221;. Detrás de esta autodescripción de la sociedad posmoderna está la dependencia crucial de la memoria social de los archivos. Aparte de las preocupaciones morales y jurídicas, los motores de búsqueda son temas sociológicamente intrigantes debido a su estrecha conexión con la evolución de la memoria social. En esta contribución sostengo que los motores de búsqueda son sistemas de indexación no semánticos que convierten la interacción circular entre los usuarios y la máquina en un sistema cibernético. La función principal de este sistema cibernético es minimizar la desviación de una diferencia, la que existe entre relevante y no relevante. A través de archivos mecánicos, la memoria social posmoderna puede hacer frente a una creciente complejidad del conocimiento. El principal desafío a este respecto es cómo preservar la capacidad de descartar para producir información.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[search engine]]></kwd>
<kwd lng="en"><![CDATA[social memory]]></kwd>
<kwd lng="en"><![CDATA[evolution]]></kwd>
<kwd lng="en"><![CDATA[information]]></kwd>
<kwd lng="en"><![CDATA[indexing systems]]></kwd>
<kwd lng="es"><![CDATA[motores de búsqueda]]></kwd>
<kwd lng="es"><![CDATA[memoria social]]></kwd>
<kwd lng="es"><![CDATA[evolución]]></kwd>
<kwd lng="es"><![CDATA[información]]></kwd>
<kwd lng="es"><![CDATA[sistemas de indexación]]></kwd>
</kwd-group>
</article-meta>
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