<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-7017</journal-id>
<journal-title><![CDATA[Alteridades]]></journal-title>
<abbrev-journal-title><![CDATA[Alteridades]]></abbrev-journal-title>
<issn>0188-7017</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma Metropolitana, División de Ciencias Sociales y Humanidades]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-70172018000200097</article-id>
<article-id pub-id-type="doi">10.24275/uam/izt/dcsh/alteridades/2018v28n56/le</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Las estrategias discursivas de los artesanos huicholes en el marco turístico]]></article-title>
<article-title xml:lang="en"><![CDATA[Discursive Strategies of Huicholes Craftsmen Within a Tourist Framework]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Le Mur]]></surname>
<given-names><![CDATA[Rozenn]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guadalajara Departamento de Estudios de la Comunicación Social ]]></institution>
<addr-line><![CDATA[Zapopan Jalisco]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<volume>28</volume>
<numero>56</numero>
<fpage>97</fpage>
<lpage>108</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-70172018000200097&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-70172018000200097&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-70172018000200097&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La venta de artesanía y de arte huichol/wixárika en el circuito turístico se desarrolló muy rápidamente en las últimas décadas. Ahora se le presenta como uno de los mayores atractivos del occidente de México para el turismo. En este artículo, se verá de qué forma los artesanos y artistas huicholes responden a la mirada del turista de manera estratégica, para cumplir con propósitos económicos, pero también políticos. A partir del trabajo de campo realizado y del análisis de entrevistas a profundidad a artesanos huicholes, se examina cómo éstos crean y recrean continuamente su cultura en diálogo con otros grupos sociales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The sale of Huichol/Wixárika craftwork to tourists has rapidly increased in the last decades. Now it appears to be one of the main tourist attractions in Western Mexico. This paper explains how Huichol craftsmen and artists respond to the tourist gaze in a strategic way, to accomplish economic, but also political goals. Based on fieldwork and the analysis of in-depth interviews with Huichol artists, it is examined how they continuously create and re-create their culture in dialogue with other social groups.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[cultural encounter]]></kwd>
<kwd lng="en"><![CDATA[tourist art]]></kwd>
<kwd lng="en"><![CDATA[folklorization]]></kwd>
<kwd lng="en"><![CDATA[narratives]]></kwd>
<kwd lng="en"><![CDATA[tourist imaginary]]></kwd>
<kwd lng="es"><![CDATA[encuentro cultural]]></kwd>
<kwd lng="es"><![CDATA[arte turístico]]></kwd>
<kwd lng="es"><![CDATA[folclorización]]></kwd>
<kwd lng="es"><![CDATA[narrativas]]></kwd>
<kwd lng="es"><![CDATA[imaginario turístico]]></kwd>
</kwd-group>
</article-meta>
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