<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-3380</journal-id>
<journal-title><![CDATA[Economía: teoría y práctica]]></journal-title>
<abbrev-journal-title><![CDATA[Econ: teor. práct]]></abbrev-journal-title>
<issn>0188-3380</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma Metropolitana, a través de la Unidad Iztapalapa, la Unidad Azcapotzalco y la Unidad Xochimilco, División de Ciencias Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-33802017000100097</article-id>
<article-id pub-id-type="doi">10.24275/etypuam/ne/462017/ramirez</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Una explicación de la rentabilidad y poder de mercado de las microempresas marginadas]]></article-title>
<article-title xml:lang="en"><![CDATA[Understanding the Mecanisms Behind the Profitability and Market Power of Marginalized Microenterprises]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ramírez]]></surname>
<given-names><![CDATA[Natanael]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mungaray]]></surname>
<given-names><![CDATA[Alejandro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Aguilar]]></surname>
<given-names><![CDATA[José G.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Inzunza]]></surname>
<given-names><![CDATA[Ramón]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Baja California  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Baja California  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Baja California  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad de la Sierra Sur de Oaxaca  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<numero>46</numero>
<fpage>97</fpage>
<lpage>113</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-33802017000100097&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-33802017000100097&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-33802017000100097&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El trabajo analiza el comportamiento de las microempresas bajo un marco de competencia imperfecta donde dichas unidades económicas son capaces de fijar un precio por encima de su costo marginal, el cual les permite subsistir e incluso ser rentables a pesar de las condiciones en las que suelen operar. Para probarlo, se estima un modelo econométrico que considera al índice de Lerner como variable dependiente de un conjunto de variables cualitativas previamente clasificadas por área de influencia. Se concluye que las microempresas son capaces de ser rentables y operar con poder de mercado gracias a la publicidad y estrategia de ventas utilizada, así como a la flexibilidad del proceso productivo. En cualquier caso, su capacidad de fijar precios está altamente influenciada por las condiciones socioeconómicas del mercado en el que operan.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The paper analyzes the behavior of microenterprises in a context of imperfect competition in which they have the ability to profitably raise the market price of goods over their marginal cost. This allows them to survive and even be profitable despite the conditions under which they typically operate. We use an econometric model to conduct the analysis, in which we explain the Lerner index as a function of several qualitative variables previously classified by area of influence. We conclude that microenterprises are capable of being profitable and operating with market power through advertising and sales strategies due to the flexibility of the production process. In any case, the capacity to set prices is strongly influenced by the socioeconomic conditions of the market in which they operate.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Microempresas]]></kwd>
<kwd lng="es"><![CDATA[poder de mercado]]></kwd>
<kwd lng="es"><![CDATA[marginación]]></kwd>
<kwd lng="es"><![CDATA[índice de Lerner]]></kwd>
<kwd lng="en"><![CDATA[Microenterprises]]></kwd>
<kwd lng="en"><![CDATA[market power]]></kwd>
<kwd lng="en"><![CDATA[marginalization]]></kwd>
<kwd lng="en"><![CDATA[Lerner&#8217;s Index]]></kwd>
</kwd-group>
</article-meta>
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