<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2023000100414</article-id>
<article-id pub-id-type="doi">10.32870/cys.v2023.8428</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El universo narrativo transmedia de MasterChef: un modelo narrativo estructurado]]></article-title>
<article-title xml:lang="pt"><![CDATA[O universo narrativo transmídia do MasterChef: um modelo narrativo estruturado]]></article-title>
<article-title xml:lang="en"><![CDATA[MasterChef&#8217;s transmedia storytelling universe: a structured narrative model]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vidal-Mestre]]></surname>
<given-names><![CDATA[Montserrat]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Freire Sánchez]]></surname>
<given-names><![CDATA[Alfonso]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gracia-Mercadé]]></surname>
<given-names><![CDATA[Carla]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universitat Internacional de Catalunya  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Abat Oliba CEU ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universitat Internacional de Catalunya  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<volume>20</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2023000100414&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2023000100414&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2023000100414&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo es descubrir los elementos que construyen el universo narrativo transmedia de MasterChef para examinar si posee un modelo estructurado que pueda aplicarse a otros casos. Para ello, se combinan las líneas fundamentales de debate sobre los universos narrativos transmedia, constatando posibles aportaciones a este campo. Analizar interdisciplinarmente un estudio de caso permite extrapolar un modelo narrativo definido que conjuga elementos interactivos, fusión ficción-realidad y producción de contenidos de valor que expande la fórmula a nuevos formatos y a otros países, manteniendo el interés de la audiencia pese al paso del tiempo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo O objetivo é descobrir os elementos que constroem o universo narrativo transmídia do MasterChef para verificar se ele possui um modelo estruturado que possa ser aplicado a outros casos. Para isso, combinam-se as linhas fundamentais do debate sobre universos narrativos transmídia, verificando possíveis contribuições para esse campo. Analisar o estudo de caso de forma interdisciplinar permite extrapolar um modelo narrativo definido que combina elementos interativos, fusão ficção-realidade e produção de conteúdo valioso que expande a fórmula para novos formatos e outros países, mantendo o interesse do público apesar da passagem de tempo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The aim of this study is to determine the elements that form the transmedia storytelling universe of MasterChef in order to examine whether it has a structured model that can be applied to other cases. For this, the fundamental lines of debate on transmedia narrative universes are combined, establishing possible contributions to this field. An interdisciplinary analysis of MasterChef allows us to extrapolate a defined narrative model that combines interactive elements, fiction-reality fusion and the production of valuable content that extends the formula to new formats and other countries, maintaining audience interest despite the passage of time.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Universo narrativo transmedia]]></kwd>
<kwd lng="es"><![CDATA[MasterChef]]></kwd>
<kwd lng="es"><![CDATA[narrativas mixtas]]></kwd>
<kwd lng="es"><![CDATA[modelo narrativo]]></kwd>
<kwd lng="es"><![CDATA[storyworld]]></kwd>
<kwd lng="pt"><![CDATA[Universo narrativo transmídia]]></kwd>
<kwd lng="pt"><![CDATA[MasterChef]]></kwd>
<kwd lng="pt"><![CDATA[narrativas mistas]]></kwd>
<kwd lng="pt"><![CDATA[modelo narrativo]]></kwd>
<kwd lng="pt"><![CDATA[storyworld]]></kwd>
<kwd lng="en"><![CDATA[Transmedia storytelling universe]]></kwd>
<kwd lng="en"><![CDATA[MasterChef]]></kwd>
<kwd lng="en"><![CDATA[mixed narratives]]></kwd>
<kwd lng="en"><![CDATA[narrative model]]></kwd>
<kwd lng="en"><![CDATA[storyworld]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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