<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2023000100406</article-id>
<article-id pub-id-type="doi">10.32870/cys.v2023.8452</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Mitologías feministas y de la disidencia sexual: deformar sentidos y despolitizar por medio del humor]]></article-title>
<article-title xml:lang="pt"><![CDATA[Mitologias feministas e dissidências sexuais: distorcendo significados e despolitizando pelo humor]]></article-title>
<article-title xml:lang="en"><![CDATA[Feminist and Sexual Dissidence Mythologies: distorting meaning and depoliticizing through humour]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bárcenas Barajas]]></surname>
<given-names><![CDATA[Karina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México Instituto de Investigaciones Sociales ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<volume>20</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2023000100406&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2023000100406&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2023000100406&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En este artículo se examina la manera cómo los memes disciplinarios -antifeministas y en contra de la disidencia sexual- que circulan en perfiles contra la &#8220;ideología de género&#8221; en México, constituyen prácticas de dominación simbólica que perpetúan modos de opresión. Siguiendo la perspectiva semiológica de Roland Barthes, los memes disciplinarios son analizados como mitologías, lo cual permite focalizar en tres de sus funciones ideológicas: deformar el sentido, naturalizar y despolitizar. La estrategia metodológica parte de la centralidad analítica de volver al archivo etnográfico.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este artigo examina como os memes disciplinares -antifeministas e contra a dissidência sexual- que circulam em perfis contra a &#8220;ideologia de gênero&#8221; no México constituem práticas de dominação simbólica que perpetuam modos de opressão. Seguindo a perspectiva semiológica de Roland Barthes, os memes disciplinares são analisados como mitologias, o que nos permite focar em três de suas funções ideológicas: distorcer o significado, naturalizar e despolitizar. A estratégia metodológica assenta na centralidade analítica do regresso ao arquivo etnográfico.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article examines the way coercive memes-whether those against feminism or sexual dissidence-that circulate through social media opposing &#8220;gender ideology&#8221; in Mexico, constitute practices of symbolic domination that perpetuate forms of oppression. Following the semiological perspective of Roland Barthes, coercive memes are analyzed as mythologies, which makes it possible to focus on three of their ideological functions: distorting meaning, naturalizing, and depoliticizing. The methodological strategy is based on the analytical centrality of returning to the ethnographic archive.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Ideología de género]]></kwd>
<kwd lng="es"><![CDATA[antifeminismo]]></kwd>
<kwd lng="es"><![CDATA[mitologías]]></kwd>
<kwd lng="es"><![CDATA[memes]]></kwd>
<kwd lng="es"><![CDATA[humor]]></kwd>
<kwd lng="pt"><![CDATA[Ideologia de gênero]]></kwd>
<kwd lng="pt"><![CDATA[antifeminismo]]></kwd>
<kwd lng="pt"><![CDATA[mitologias]]></kwd>
<kwd lng="pt"><![CDATA[memes]]></kwd>
<kwd lng="pt"><![CDATA[humor]]></kwd>
<kwd lng="en"><![CDATA[Gender ideology]]></kwd>
<kwd lng="en"><![CDATA[feminism]]></kwd>
<kwd lng="en"><![CDATA[mythologies]]></kwd>
<kwd lng="en"><![CDATA[memes]]></kwd>
<kwd lng="en"><![CDATA[humor]]></kwd>
</kwd-group>
</article-meta>
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