0188-252X 0188-252X S0188-252X2021000100317 10.32870/cys.v2021.7679 Spain Spain Mexico 00 00 2021 00 00 2021 18

2014 8 2 2 167-81 2020 92 5 5 300-2 American Marketing Association 2017 2014 2016 61 105-17 Axel Springer España 2017 176 92-3 2001 2019 17 105-16 2013 141 25-34 2019 9 3 3 41-54 2019 2018 16 2019 74 308-24 2018 16 32 32 111-27 2012 8 1 1 238-60 2017 15 4 4 51-65 2002 2017 13 2 2 59-74 2006 2011 12. ed. 2018 2006 10ª ed. 2011 2017 2011 117 14 14 51-62 2006 Mobile Marketing Association 2017 2017 44 56-62 2009 2014 10 165-73 2015 7 5 5 757-76 2004 2020 64 2 2 120-4 2015 2 1 1 71-83 2016 223 46-8 2018 Statista 2019 Statista Research Department 2016 Statista Research Department 2020 2017 15 2 2 193-210 We Are Social & Hootsuite 2019 2020