<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2021000100206</article-id>
<article-id pub-id-type="doi">10.32870/cys.v2021.7921</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El efecto del sentido del movimiento en el audiovisual: un estudio del cinetismo como formante de la expresión, a partir de la viñeta Intolerancia de Globo News]]></article-title>
<article-title xml:lang="en"><![CDATA[The Effect of Sense of Movement in Audiovisual Media: A Study on Kineticism as a Formant of Expression in Globo News&#8217; Institutional Motion Sequence Intolerância]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Médola]]></surname>
<given-names><![CDATA[Ana Silvia Lopes Davi]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pereira]]></surname>
<given-names><![CDATA[Henrique da Silva]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,São Paulo State University School of Architecture, Arts, Communication and Design ]]></institution>
<addr-line><![CDATA[Bauru ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,São Paulo State University School of Architecture, Arts, Communication and Design ]]></institution>
<addr-line><![CDATA[Bauru ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<volume>18</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2021000100206&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2021000100206&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2021000100206&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La viñeta institucional Intolerancia del canal de televisión por subscripción brasileño Globo News es el objeto de análisis de este artículo. Ilustrada y dirigida por el diseñador israelí Noma Bar, Intolerancia revela en sus estructuras discursivas cómo la mirada de los medios de comunicación hegemónicos de un país latinoamericano sobre los conflictos identitarios entre Oriente y Occidente se alinea con las potencias occidentales. Siguiendo la estela de los planteamientos teóricos desarrollados por Floch en la semiótica plástica y las postulaciones de Bergson sobre el mecanismo del movimiento cinematográfico en la filosofía, el trabajo propone considerar el cinetismo como un formante constitutivo de la visualidad en los textos audiovisuales, siendo la viñeta analizada un objeto notablemente ejemplar para demostrar la hipótesis.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This paper analyzes the Brazilian cable television channel Globo News&#8217; institutional motion sequence Intolerância. Israeli designer, Noma Bar, illustrated and directed Intolerância, which reveals in its discursive structures how the gaze of a Latin American country hegemonic media on the identity conflicts between West and East is aligned with Western powers. In the wake of Floch&#8217;s theoretical developments in plastic semiotics and Bergson&#8217;s postulations on the mechanism of the philosophy-centered filmmaking movement, this study aims to consider kineticism as a constitutive formant of visuality in audiovisual texts. The analyzed motion sequence is a notably exemplary object of establishing such hypothesis.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Semiótica]]></kwd>
<kwd lng="es"><![CDATA[audiovisual]]></kwd>
<kwd lng="es"><![CDATA[cinetismo]]></kwd>
<kwd lng="es"><![CDATA[Globo News]]></kwd>
<kwd lng="es"><![CDATA[viñetas]]></kwd>
<kwd lng="en"><![CDATA[Audiovisual]]></kwd>
<kwd lng="en"><![CDATA[semiotics]]></kwd>
<kwd lng="en"><![CDATA[kineticism]]></kwd>
<kwd lng="en"><![CDATA[Globo News]]></kwd>
<kwd lng="en"><![CDATA[motion sequence]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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