<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2021000100203</article-id>
<article-id pub-id-type="doi">10.32870/cys.v2021.7825</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Semiótica de la inteligencia colectiva en la serie Stranger Things]]></article-title>
<article-title xml:lang="en"><![CDATA[Collective intelligence semiotics in the Stranger Things series]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vizcaíno-Verdú]]></surname>
<given-names><![CDATA[Arantxa]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Contreras-Pulido]]></surname>
<given-names><![CDATA[Paloma]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Guzmán-Franco]]></surname>
<given-names><![CDATA[María-Dolores]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Huelva  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Internacional de la Rioja  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Huelva  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<volume>18</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2021000100203&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2021000100203&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2021000100203&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[El presente estudio analiza la serie original de Netflix, Stranger Things, como constructo de inteligencia colectiva emergente. Para ello, desarrollamos un análisis semiótico mediante tres fases inductivas e interpretativas: aplicación del Sistema Intertextual Transmedia, identificación de referencias preexistentes y análisis de reacciones en el universo fandom. El trabajo descubre la producción como una obra intertextual transmedia maestra que apunta hacia una asombrosa canonización del producto mediático-nostálgico y a una consecuente ejecución de la memoria cultural colectiva.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[This study analyzes the Netflix&#8217;s original series, Stranger Things, as an emerging collective intelligence concept. For this purpose, we conducted a semiotic analysis through three inductive and interpretative stages: using the Transmedia Intertextual System, identifying pre-existing references, and analyzing reactions in the fandom universe. The research found the production as a transmedia intertextual masterpiece that points towards an emphasized canonization of the media-nostalgic content and a sequential performance of the collective cultural memory.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Inteligencia colectiva]]></kwd>
<kwd lng="es"><![CDATA[narrativas transmedia]]></kwd>
<kwd lng="es"><![CDATA[intertextualidad]]></kwd>
<kwd lng="es"><![CDATA[fandom]]></kwd>
<kwd lng="es"><![CDATA[memoria cultural]]></kwd>
<kwd lng="en"><![CDATA[Collective intelligence]]></kwd>
<kwd lng="en"><![CDATA[transmedia storytelling]]></kwd>
<kwd lng="en"><![CDATA[intertextuality]]></kwd>
<kwd lng="en"><![CDATA[fandom]]></kwd>
<kwd lng="en"><![CDATA[cultural memory]]></kwd>
</kwd-group>
</article-meta>
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