<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2021000100202</article-id>
<article-id pub-id-type="doi">10.32870/cys.v2021.7949</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Regímenes de corporeidad y producción de sentido en el discurso visual de Bolsonaro: exploraciones sociosemióticas]]></article-title>
<article-title xml:lang="en"><![CDATA[Bodily regimes and meaning production in Bolsonaro&#8217;s visual discourse: a sociosemiotic perspective]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Demuru]]></surname>
<given-names><![CDATA[Paolo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Oliveira]]></surname>
<given-names><![CDATA[Felippe Pimenta Rodrigues de]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cuevas-Calderón]]></surname>
<given-names><![CDATA[Elder]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Paulista  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Paulista  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Lima Instituto de Investigación Científica ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<volume>18</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2021000100202&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2021000100202&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2021000100202&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de este artículo es analizar, desde la perspectiva de la semiótica discursiva, las estrategias de figurativización del cuerpo de Jair Bolsonaro en su perfil de Instagram. Para este análisis hemos considerado, como de modelo metodológico, un cuadrado semiótico elíptico construido a partir de las propuestas de Landowski, que nos permitirá mostrar las diferentes posturas corporales y los estilos de vida del presidente de Brasil. El diagrama propone cuatro regímenes a través de los cuales el cuerpo de Bolsonaro es retratado: 1) cuerpo militar, 2) cuerpo bufonesco, 3) cuerpo institucional, y 4) cuerpo popular. Los resultados arrojan que el cuerpo institucional está menos presente, mientras que los otros tres refuerzan, en su conjunto, el discurso antisistema y la identidad no-política de Bolsonaro.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract In this paper, we analyze the semiotic strategies through which Jair Bolsonaro&#8217;s body is represented in his Instagram profile. In order to do that, we build upon Landowski&#8217;s elliptic semiotic square, through which we display Bolsonaro&#8217;s different bodily postures and lifestyles. The diagram shows four bodily regimes through which the body of the current Brazilian president is portrayed: 1) the military body, 2) the buffoonish body, 3) the institutional body, 4) the popular body. The results show that the institutional body is the least present, while the other three reinforce Bolsonaro&#8217;s non-political identity and anti-establishment discourse.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Regímenes de corporeidad]]></kwd>
<kwd lng="es"><![CDATA[semiótica]]></kwd>
<kwd lng="es"><![CDATA[populismo digital]]></kwd>
<kwd lng="es"><![CDATA[Bolsonaro]]></kwd>
<kwd lng="es"><![CDATA[discurso visual]]></kwd>
<kwd lng="en"><![CDATA[Bodily regimes]]></kwd>
<kwd lng="en"><![CDATA[semiotics]]></kwd>
<kwd lng="en"><![CDATA[digital populism]]></kwd>
<kwd lng="en"><![CDATA[Bolsonaro]]></kwd>
<kwd lng="en"><![CDATA[visual discourse]]></kwd>
</kwd-group>
</article-meta>
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