<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2020000100208</article-id>
<article-id pub-id-type="doi">10.32870/cys.v2020.7481</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Melodrama mexicano en la era de Netflix: algoritmos para la proximidad cultural]]></article-title>
<article-title xml:lang="en"><![CDATA[Mexican Melodrama in the Age of Netflix: Algorithms for Cultural Proximity]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cornelio-Marí]]></surname>
<given-names><![CDATA[Elia Margarita]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Juárez Autónoma de Tabasco  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<volume>17</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2020000100208&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2020000100208&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2020000100208&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Netflix ha resuelto la ecuación de la proximidad cultural en México utilizando algoritmos para monitorear los datos de sus usuarios. Desde 2015 ha producido series originales que muestran rasgos melodramáticos a pesar de pertenecer a géneros como la comedia, la biografía o la acción de trasfondo político. Con base en un análisis textual y de la industria, este artículo sostiene que Netflix ha establecido una relación de amor-odio con el melodrama mexicano, burlándose de sus convenciones pero usándolas al mismo tiempo. Se concluye que el uso de algoritmos tiene el potencial de transformar a los proveedores de televisión por Internet en competidores de los productores locales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract By using algorithms to track the data of their users in Mexico, Netflix has managed to solve the equation of cultural proximity. Since 2015 it has produced original series that include melodramatic traits, even if they align with genres like comedy, biopic and political thriller. Applying industrial and textual analysis, this article argues that Netflix has established a love-hate relationship with Mexican melodrama, making fun of its conventions but using them nevertheless. It concludes that algorithms have the potential to transform Internet TV providers into competitors for local producers.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Netflix]]></kwd>
<kwd lng="es"><![CDATA[Televisión por Internet]]></kwd>
<kwd lng="es"><![CDATA[algoritmos]]></kwd>
<kwd lng="es"><![CDATA[melodrama]]></kwd>
<kwd lng="es"><![CDATA[proximidad cultural]]></kwd>
<kwd lng="es"><![CDATA[telenovela]]></kwd>
<kwd lng="en"><![CDATA[Netflix]]></kwd>
<kwd lng="en"><![CDATA[Internet TV]]></kwd>
<kwd lng="en"><![CDATA[algorithms]]></kwd>
<kwd lng="en"><![CDATA[melodrama]]></kwd>
<kwd lng="en"><![CDATA[cultural proximity]]></kwd>
<kwd lng="en"><![CDATA[telenovela]]></kwd>
</kwd-group>
</article-meta>
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<year>2018</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Morena Films]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
