<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2020000100207</article-id>
<article-id pub-id-type="doi">10.32870/cys.v2020.7505</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Vino nuevo en odres viejos. La matriz melodramática de la telenovela y los cambios culturales contemporáneos en las identidades de género]]></article-title>
<article-title xml:lang="en"><![CDATA[New wine in old wineskins. The melodramatic matrix of the telenovela and contemporary cultural changes in gender identities]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez Vilela]]></surname>
<given-names><![CDATA[Rosario]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Católica del Uruguay  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Uruguay</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<volume>17</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2020000100207&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2020000100207&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2020000100207&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo se propone estudiar cómo el melodrama, constitutivo de la telenovela latinoamericana, incorpora las nuevas conformaciones de sentido de las sociedades contemporáneas. El texto propone una reconstrucción del entramado de géneros que componen a la telenovela para encontrar allí algunas claves explicativas, a la vez que analiza la identidad de género de algunos personajes ilustrativos. Se concluye que la matriz melodramática coloca en un universo manejable la irrupción de lo nuevo, lo integra en la conformación del sentido común y continúa así con su función prescriptiva y moralizante, contribuyendo a la configuración de una nueva hegemonía.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article aims to study how melodrama, constitutive of the Latin American telenovela, incorporates the new sense conformations of contemporary society. The text proposes a reconstruction of the network of genres that constitutes the telenovela to find some explanatory keys, while analyzing the gender identity of some illustrative characters. It is concluded that the melodramatic matrix places in a manageable universe the irruption of the new, integrates it in the conformation of common sense and continues with its prescriptive and moralizing function, contributing to the configuration of a new hegemony.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[telenovela]]></kwd>
<kwd lng="es"><![CDATA[melodrama]]></kwd>
<kwd lng="es"><![CDATA[cambio social]]></kwd>
<kwd lng="es"><![CDATA[sentidos preferenciales]]></kwd>
<kwd lng="es"><![CDATA[género]]></kwd>
<kwd lng="es"><![CDATA[identidad]]></kwd>
<kwd lng="en"><![CDATA[telenovela]]></kwd>
<kwd lng="en"><![CDATA[melodrama]]></kwd>
<kwd lng="en"><![CDATA[social change]]></kwd>
<kwd lng="en"><![CDATA[preferred senses]]></kwd>
<kwd lng="en"><![CDATA[gender]]></kwd>
<kwd lng="en"><![CDATA[identities]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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