<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2020000100206</article-id>
<article-id pub-id-type="doi">10.32870/cys.v2020.7501</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Escenarios emergentes del melodrama en el paisaje audiovisual contemporáneo]]></article-title>
<article-title xml:lang="en"><![CDATA[Melodrama's emergent scenarios in the contemporary audiovisual landscape]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Dorcé]]></surname>
<given-names><![CDATA[André]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma Metropolitana  ]]></institution>
<addr-line><![CDATA[Cuajimalpa ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<volume>17</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2020000100206&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2020000100206&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2020000100206&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En este artículo se realiza una serie de reflexiones sintéticas en torno a algunos de los desarrollos teóricos recientes más relevantes sobre el melodrama. Tomando como eje de referencia el trabajo canónico de Jesús Martín-Barbero sobre la materia, el texto plantea la necesidad de recuperar la noción del melodrama en tanto matriz cultural característica de múltiples experiencias de las modernidades latinoamericanas capaz de estructurar discursos, géneros y formatos audiovisuales, así como las prácticas de producción, circulación y consumo de las narrativas transmediales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article displays a series of reflections on recent theoretical developments in the field of communication and cultural studies about melodrama and its transmedia nuances. Taking Jesus Martín-Barbero&#8217;s reading of melodrama as a dense cultural matrix for Latin American modernity that structures discourses, genres and formats, the article argues that such framework remains pertinent and useful in the light of emergent socio-technological configurations in the field of production, circulation and consumption of transmedia content.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Melodrama]]></kwd>
<kwd lng="es"><![CDATA[televisión]]></kwd>
<kwd lng="es"><![CDATA[audiencia]]></kwd>
<kwd lng="es"><![CDATA[narrativa]]></kwd>
<kwd lng="es"><![CDATA[modernidad]]></kwd>
<kwd lng="es"><![CDATA[audiovisual]]></kwd>
<kwd lng="en"><![CDATA[Melodrama]]></kwd>
<kwd lng="en"><![CDATA[television]]></kwd>
<kwd lng="en"><![CDATA[audience]]></kwd>
<kwd lng="en"><![CDATA[narrative]]></kwd>
<kwd lng="en"><![CDATA[modernity]]></kwd>
<kwd lng="en"><![CDATA[audiovisual]]></kwd>
</kwd-group>
</article-meta>
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