<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2020000100136</article-id>
<article-id pub-id-type="doi">10.32870/cys.v2020.7754</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Relatos sobre la televisión. Problemas para nombrar una nueva tecnología]]></article-title>
<article-title xml:lang="en"><![CDATA[Tales about Television. Difficulties in naming a new technology]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hernández Lomelí]]></surname>
<given-names><![CDATA[Francisco]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guadalajara  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<volume>17</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2020000100136&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2020000100136&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2020000100136&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de este artículo es un análisis de notas periodísticas aparecidas entre 1924 y 1935 en el diario del estado de Jalisco, México, El Informador y el semanario Revista de Revistas, medios impresos que mostraron un interés por la popularización de la televisión desde mediados de los años veinte del siglo pasado. Se pretende evidenciar los intentos por darle nombre a esa tecnología, se trata de mostrar &#8220;los problemas de nominación del aparato&#8221;. También es de interés ver cómo se percibía ese invento en las notas periodísticas. Además, son objeto de análisis los usos imaginados que se atribuían al futuro medio de comunicación.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The aim of this article is the analysis of news items that appeared between 1924 and 1935 in the newspaper from Jalisco, Mexico, El Informador and the weekly magazine Revista de Revistas, written media that showed interest for the popularization of television since the mid-1920s. It is intended to show the attempts to name this technology, it is about displaying &#8220;the problems of nomination of the device&#8221;. It is also of interest how this invention was perceived in press notes. Furthermore, it is also analyzed the imaginary uses attributed to this new of communication.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Historia de la televisión]]></kwd>
<kwd lng="es"><![CDATA[Latinoamérica]]></kwd>
<kwd lng="es"><![CDATA[tecnologías de la comunicación]]></kwd>
<kwd lng="en"><![CDATA[Television History]]></kwd>
<kwd lng="en"><![CDATA[Latin America]]></kwd>
<kwd lng="en"><![CDATA[Communication Technologies]]></kwd>
</kwd-group>
</article-meta>
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