<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2018000300139</article-id>
<article-id pub-id-type="doi">10.32870/cys.v0i33.7073</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[De la alfabetización a los alfabetismos: aprendizaje y participación DIY de Fans y Makers mexicanos]]></article-title>
<article-title xml:lang="en"><![CDATA[From literacy to new literacies: Mexican Fans and Makers&#8217; learning and DIY participation]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Corona Rodríguez]]></surname>
<given-names><![CDATA[José Manuel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guadalajara  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<numero>33</numero>
<fpage>139</fpage>
<lpage>169</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2018000300139&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2018000300139&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2018000300139&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El incremento de la capacidad participativa de las audiencias ha transformado las experiencias de aprendizaje extraescolar. En este contexto se realiza un análisis etnográfico online y offline de las prácticas de participación de comunidades de fans y makers a través de las estrategias colectivas que desarrollan para la creación de mensajes y contenidos mediáticos. Los hallazgos revelan la emergencia de nuevos alfabetismos transmediales basados en una ética Do It Yourself.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The increase in the participative capacity of the audiences has transformed the out-of-school learning experiences. In this context, an online and offline ethnographic analysis of the participation practices of fan and maker communities is carried out, through the collective strategies they develop for the creation of messages and media content. The findings reveal the emergence of new transmedia literacies based on a Do It Yourself ethos.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Alfabetismo transmedia]]></kwd>
<kwd lng="es"><![CDATA[cultura participativa]]></kwd>
<kwd lng="es"><![CDATA[aprendizaje]]></kwd>
<kwd lng="es"><![CDATA[fans]]></kwd>
<kwd lng="es"><![CDATA[cultura maker]]></kwd>
<kwd lng="en"><![CDATA[Transmedia Literacy]]></kwd>
<kwd lng="en"><![CDATA[Participatory Culture]]></kwd>
<kwd lng="en"><![CDATA[Learning]]></kwd>
<kwd lng="en"><![CDATA[Fans]]></kwd>
<kwd lng="en"><![CDATA[Maker Culture]]></kwd>
</kwd-group>
</article-meta>
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