<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2018000200191</article-id>
<article-id pub-id-type="doi">10.32870/cys.v0i32.6794</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Comunicación, ideología y poder: Anotaciones para el debate entre la Teoría de la Propaganda Intencional y la Teoría de la Reproducción Espontánea de la Propaganda]]></article-title>
<article-title xml:lang="en"><![CDATA[Communication, Ideology and Power: Notes on the Debate between Intentional Propaganda Theory and Spontaneous Reproduction of Propaganda Theory]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Tarín Sanz]]></surname>
<given-names><![CDATA[Adrián]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Central del Ecuador  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2018</year>
</pub-date>
<numero>32</numero>
<fpage>191</fpage>
<lpage>209</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2018000200191&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2018000200191&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2018000200191&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Desde que comenzaron los debates sobre la propaganda moderna, una cuestión continúa inconclusa: si existe, o no, propaganda en los discursos ideológicos involuntarios. Aquí se confrontan ambas corrientes, definidas como Teoría de la Propaganda Intencional (TPI) y Teoría de la Reproducción Espontánea de Propaganda (TREP), concluyendo que la primera se basa en una visión restringida del poder, la comunicación y la propaganda.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: Since the debate on modern propaganda began, there is a question that stills remains unanswered: the existence, or not, of propaganda in involuntary ideological discourses. In this paper, both currents, defined here as intentional propaganda theory (IPT) and spontaneous reproduction of propaganda theory (SRPT), are contrasted, concluding that the former is based on a restricted view of power, communication and propaganda.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Propaganda]]></kwd>
<kwd lng="es"><![CDATA[voluntariedad]]></kwd>
<kwd lng="es"><![CDATA[poder]]></kwd>
<kwd lng="es"><![CDATA[comunicación]]></kwd>
<kwd lng="es"><![CDATA[ideología]]></kwd>
<kwd lng="en"><![CDATA[propaganda]]></kwd>
<kwd lng="en"><![CDATA[intentional]]></kwd>
<kwd lng="en"><![CDATA[power]]></kwd>
<kwd lng="en"><![CDATA[communication]]></kwd>
<kwd lng="en"><![CDATA[ideology]]></kwd>
</kwd-group>
</article-meta>
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