<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2017000200227</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Transformaciones de un cartel fotográfico expuesto en un espacio público: algunas claves para repensar el funcionamiento de los medios de comunicación]]></article-title>
<article-title xml:lang="en"><![CDATA[Transformations of a photographic poster exposed in a public space: some keys to rethinking the functioning of the media]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[González Mina]]></surname>
<given-names><![CDATA[Julián Alberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad del Valle  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2017</year>
</pub-date>
<numero>29</numero>
<fpage>227</fpage>
<lpage>253</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2017000200227&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2017000200227&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2017000200227&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo expone el ciclo de transformaciones que experimenta un medio sencillo de comunicación -un cartel fotográfico- a lo largo de cuatro meses. Algunos aspectos interesantes se revelan al seguir y describir los cambios de un cartel fotográfico situado en un espacio público. El análisis situado y casi arqueológico de un medio sencillo revela aspectos sobre el funcionamiento de los medios de comunicación frecuentemente ignorados por representaciones teóricas y modelos muy generales y estáticos de la comunicación pública.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article presents the cycle of transformations experienced by a simple media -a photographic poster- over four months. By following and describing the changes of a photographic poster located in a public space, some interesting aspects are revealed. The situated and almost archaeological analysis of a simple medium reveals aspects about the functioning of the media frequently. Some of these aspects are ignored by theoretical representations and very general and static models of public communication.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Medios de comunicación]]></kwd>
<kwd lng="es"><![CDATA[análisis situacionista]]></kwd>
<kwd lng="es"><![CDATA[arqueología de medios]]></kwd>
<kwd lng="es"><![CDATA[espacio público]]></kwd>
<kwd lng="es"><![CDATA[cartel fotográfico]]></kwd>
<kwd lng="en"><![CDATA[Media]]></kwd>
<kwd lng="en"><![CDATA[situationist analysis]]></kwd>
<kwd lng="en"><![CDATA[media archeology]]></kwd>
<kwd lng="en"><![CDATA[public space]]></kwd>
<kwd lng="en"><![CDATA[photographic poster]]></kwd>
</kwd-group>
</article-meta>
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