<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2016000300013</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Las narrativas transmedia en el mercado audiovisual latino de Estados Unidos. Actores, contenidos y estrategias]]></article-title>
<article-title xml:lang="en"><![CDATA[Transmedia storytelling in the U.S. Latino audiovisual market. Actors, contents and strategies]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Scolari]]></surname>
<given-names><![CDATA[Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Piñón]]></surname>
<given-names><![CDATA[Juan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Pompeu Fabra  ]]></institution>
<addr-line><![CDATA[Barcelona ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Nueva York  ]]></institution>
<addr-line><![CDATA[Nueva York ]]></addr-line>
<country>USA</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2016</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2016</year>
</pub-date>
<numero>27</numero>
<fpage>13</fpage>
<lpage>52</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2016000300013&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2016000300013&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2016000300013&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: El artículo analiza la situación de las narrativas transmedia en la ficción latina en Estados Unidos. La investigación, de corte exploratorio, se centra en el mapeo de prácticas y en la identificación de patrones comunes en las estrategias transmedia, así como en los contenidos generados por sus fans. Se estudia además la emergencia de diferentes tipos de webnovelas y concluye reflexionando sobre la situación y posibilidades de la narrativa transmedia en la ficción latina.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: This article analyzes the situation of transmedia storytelling in the Latino fiction in the U.S. The study -the first output of a still ongoing exploratory research- focuses on the mapping of practices and the identification of common patterns of transmedia strategies and user-generated contents. The text also analyses the emergence of webnovelas and reflects on the status and potencialities of transmedia storytelling in the Latino fiction.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Telenovelas]]></kwd>
<kwd lng="es"><![CDATA[webnovelas]]></kwd>
<kwd lng="es"><![CDATA[narrativas transmedia]]></kwd>
<kwd lng="es"><![CDATA[fanfiction]]></kwd>
<kwd lng="es"><![CDATA[contenidos generados por usuarios]]></kwd>
<kwd lng="en"><![CDATA[Telenovelas]]></kwd>
<kwd lng="en"><![CDATA[webnovelas]]></kwd>
<kwd lng="en"><![CDATA[transmedia storytelling]]></kwd>
<kwd lng="en"><![CDATA[fanfiction]]></kwd>
<kwd lng="en"><![CDATA[user-generated contents]]></kwd>
</kwd-group>
</article-meta>
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