<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2016000200145</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La crítica a la historieta en Argentina en los años sesenta y setenta. Entre la semiología y los estudios sobre la "cultura popular"]]></article-title>
<article-title xml:lang="en"><![CDATA[The critique on comic strips in Argentina in the sixties and seventies. Between semiotics and "popular culture" studies]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Diviani]]></surname>
<given-names><![CDATA[Ricardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional de Rosario  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2016</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2016</year>
</pub-date>
<numero>26</numero>
<fpage>145</fpage>
<lpage>170</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2016000200145&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2016000200145&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2016000200145&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Este artículo analiza una serie de trabajos sobre historieta realizados en Argentina en los años sesenta y setenta, revisando distintas concepciones y modos de abordar el género en el marco de los incipientes estudios sobre medios masivos. Su conclusión desmiente las perspectivas que han considerado que los estudios de comunicación de aquel periodo se basaban simplemente en modelos funcionalistas y en teorías de la manipulación.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: This article analyzes a series of works on comic strips made in Argentina in the sixties and seventies, reviewing various concepts and means of addressing the genre within the framework of the emerging studies on massive media. Its conclusion refutes the perspectives that have considered that communications studies of this period are solely based on functionalist models and manipulation theories.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Historieta]]></kwd>
<kwd lng="es"><![CDATA[crítica]]></kwd>
<kwd lng="es"><![CDATA[comunicación]]></kwd>
<kwd lng="es"><![CDATA[semiología]]></kwd>
<kwd lng="es"><![CDATA[estudios de la cultura]]></kwd>
<kwd lng="en"><![CDATA[Comic strip]]></kwd>
<kwd lng="en"><![CDATA[critique]]></kwd>
<kwd lng="en"><![CDATA[communication]]></kwd>
<kwd lng="en"><![CDATA[semiology]]></kwd>
<kwd lng="en"><![CDATA[culture studies]]></kwd>
</kwd-group>
</article-meta>
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