<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2016000200071</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Memoria histórica y propaganda. Una aproximación teórica al estudio comunicacional de la memoria]]></article-title>
<article-title xml:lang="en"><![CDATA[Historic memory and propaganda. A theoretical approach to the communicative study of memory]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vázquez Liñán]]></surname>
<given-names><![CDATA[Miguel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Leetoy]]></surname>
<given-names><![CDATA[Salvador]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Sevilla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Tecnológico de Monterrey campus Guadalajara ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2016</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2016</year>
</pub-date>
<numero>26</numero>
<fpage>71</fpage>
<lpage>94</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2016000200071&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2016000200071&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2016000200071&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Se presenta una propuesta teórica que vincula los estudios (y las políticas) sobre memoria histórica a los relacionados con las industrias culturales y los sistemas de medios, a través de los cuales fluyen las narrativas asociadas a una memoria políticamente interesada. Para ello, abordamos una reflexión teórica que pone en contacto los conceptos mencionados, haciendo hincapié en las posibles aportaciones de los estudios en propaganda a los debates sobre memoria histórica y a la construcción/manufacturación de imaginarios sociales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: In this article we present a theoretical proposal that links the studies (and policies) regarding historic memory to those related to the cultural industries and media systems through which the narratives associated with a politically interested memory flow, denominated here as propaganda. To this end, we address a theoretical debate that links the aforementioned concepts, placing emphasis on the possible contributions of the propaganda studies to the debates on historic memory and the construction/ manufacture of social imaginaries.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Memoria]]></kwd>
<kwd lng="es"><![CDATA[propaganda]]></kwd>
<kwd lng="es"><![CDATA[imaginarios sociales]]></kwd>
<kwd lng="es"><![CDATA[poder]]></kwd>
<kwd lng="en"><![CDATA[Memory]]></kwd>
<kwd lng="en"><![CDATA[propaganda]]></kwd>
<kwd lng="en"><![CDATA[social imaginaries]]></kwd>
<kwd lng="en"><![CDATA[power]]></kwd>
</kwd-group>
</article-meta>
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