<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2006000100059</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Metaforización como vehículo de representación discriminante. Ejemplos de prensa de Guadalajara (principios del siglo XX)]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gutiérrez Cham]]></surname>
<given-names><![CDATA[Gerardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guadalajara  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2006</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2006</year>
</pub-date>
<numero>5</numero>
<fpage>59</fpage>
<lpage>87</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2006000100059&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2006000100059&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2006000100059&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Desde la perspectiva del análisis crítico del discurso y la pragmática, analizamos las representaciones discursivas en torno a grupos socialmente «problematizados» que aparecen en muestras selectivas que hemos tomado de la prensa de Guadalajara, de principios del siglo XX. Mostraremos la importancia que tenía la metaforización como vehículo de representaciones conflictivas y discriminadoras de ciertos actores sociales, que eran considerados inferiores, problemáticos, amenazantes, indeseables o anormales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract From the perspective of the critical analysis of the speech and the pragmatics, we analyze the discursive representations around groups socially showed as a problem, that appear in selective samples that we have taken of the Guadalajara&#8217;s press, of the beginning of the XXth century. We will show the importance that the metaforization took as a vehicle of troubled representations and discrimination of certain social actors, who were considered to be low, problematic, threatening, undesirable or abnormal.]]></p></abstract>
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<kwd lng="es"><![CDATA[asimetría]]></kwd>
<kwd lng="es"><![CDATA[cuerpo]]></kwd>
<kwd lng="es"><![CDATA[presuposición]]></kwd>
<kwd lng="es"><![CDATA[estigmatización]]></kwd>
<kwd lng="en"><![CDATA[metaphor]]></kwd>
<kwd lng="en"><![CDATA[asymmetry]]></kwd>
<kwd lng="en"><![CDATA[body]]></kwd>
<kwd lng="en"><![CDATA[presupposition]]></kwd>
<kwd lng="en"><![CDATA[stigmatization]]></kwd>
</kwd-group>
</article-meta>
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