<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2006000100035</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La redefinición editorial de los medios de comunicación mexicanos después de 2000. El caso de la cobertura de la Marcha Zapatista]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Villegas]]></surname>
<given-names><![CDATA[Érika Areli]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Laval  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Canada</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2006</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2006</year>
</pub-date>
<numero>5</numero>
<fpage>35</fpage>
<lpage>57</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2006000100035&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2006000100035&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2006000100035&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Las elecciones federales de 2000 y la consecuente derrota del PRI ponen fin a un largo proceso de democratización e inician uno de redefinición de los actores políticos de la escena pública, incluidos los medios de comunicación. Ante este nuevo escenario y dentro del marco normativo de la prensa (la teoría político-económica de la prensa, agenda-setting y agenda-building), observamos el comportamiento de ésta frente a un mismo suceso, a través de la comparación del discurso periodístico de tres diarios de circulación nacional.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract With the federal elections of 2000 and the consequent defeat of the PRI, it is assumed the end of a long process of democratization; and a process of the actors&#8217; redefinition begins involved in the public scene, to this, do not escape the media. In this new scenario and inside the theory normative of the press, (the politic-economic theory of the press and the theory of the agenda-setting and agenda-building), we observe the behaviour of the press, specifically of the newspapers, through the comparison of the journalistic speech of three newspapers of national circulation.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[prensa]]></kwd>
<kwd lng="es"><![CDATA[política]]></kwd>
<kwd lng="es"><![CDATA[análisis de contenido]]></kwd>
<kwd lng="es"><![CDATA[prensa escrita]]></kwd>
<kwd lng="es"><![CDATA[discursos periodísticos]]></kwd>
<kwd lng="es"><![CDATA[democracia]]></kwd>
<kwd lng="es"><![CDATA[medios de comunicación]]></kwd>
<kwd lng="en"><![CDATA[press]]></kwd>
<kwd lng="en"><![CDATA[policy]]></kwd>
<kwd lng="en"><![CDATA[content analysis]]></kwd>
<kwd lng="en"><![CDATA[written press]]></kwd>
<kwd lng="en"><![CDATA[journalistic speeches]]></kwd>
<kwd lng="en"><![CDATA[democracy]]></kwd>
<kwd lng="en"><![CDATA[mass media]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Agustín]]></surname>
<given-names><![CDATA[José]]></given-names>
</name>
</person-group>
<source><![CDATA[Tragicomedia mexicana 3]]></source>
<year>2001</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Planeta]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Baker]]></surname>
<given-names><![CDATA[C. Edwin]]></given-names>
</name>
</person-group>
<source><![CDATA[Media, markets and democracy]]></source>
<year>2002</year>
<publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[Cambridge University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bartra]]></surname>
<given-names><![CDATA[Roger]]></given-names>
</name>
</person-group>
<source><![CDATA[Anatomía del mexicano]]></source>
<year>2002</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Plaza &amp; Janés]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Borrat]]></surname>
<given-names><![CDATA[Héctor]]></given-names>
</name>
</person-group>
<source><![CDATA[El periódico, actor político]]></source>
<year>1989</year>
<publisher-loc><![CDATA[España ]]></publisher-loc>
<publisher-name><![CDATA[Gustavo Gili]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Burdeau]]></surname>
<given-names><![CDATA[Georges]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Démocratie]]></article-title>
<source><![CDATA[Encyclopédie Universalis]]></source>
<year>2002</year>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[Encyclopédie Universalis]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cervantes Barba]]></surname>
<given-names><![CDATA[Cecilia]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La sociología de las noticias y el enfoque agenda-setting]]></article-title>
<source><![CDATA[Comunicación y Sociedad]]></source>
<year>2001</year>
<numero>24</numero>
<issue>24</issue>
<publisher-loc><![CDATA[Guadalajara ]]></publisher-loc>
<publisher-name><![CDATA[UdeG-DECS]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fregoso Peralta]]></surname>
<given-names><![CDATA[Gilberto]]></given-names>
</name>
</person-group>
<source><![CDATA[Prensa regional y elecciones]]></source>
<year>1993</year>
<publisher-loc><![CDATA[Guadalajara ]]></publisher-loc>
<publisher-name><![CDATA[UdeG-Centro de Estudios de la Información]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gilly]]></surname>
<given-names><![CDATA[Adolfo]]></given-names>
</name>
</person-group>
<source><![CDATA[México: el poder, el dinero y la sangre]]></source>
<year>1997</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Nuevo Siglo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gingras]]></surname>
<given-names><![CDATA[Anne Marie]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Espace publique et pratiques journalistiques]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Roy]]></surname>
<given-names><![CDATA[Michel]]></given-names>
</name>
<name>
<surname><![CDATA[Sauvageau]]></surname>
<given-names><![CDATA[Florian]]></given-names>
</name>
</person-group>
<source><![CDATA[Médias et vie démocratique, séminaire tenu à Québec le 1er novembre 2002]]></source>
<year>2002</year>
<publisher-loc><![CDATA[Quebec ]]></publisher-loc>
<publisher-name><![CDATA[Centre d&#8217;études sur les médias et Conseil de Presse du Québec]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Houtart]]></surname>
<given-names><![CDATA[François]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La méthode d&#8217;analyse textuelle de Jules Gritti]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Remy]]></surname>
<given-names><![CDATA[Jean]]></given-names>
</name>
<name>
<surname><![CDATA[Rucquoy]]></surname>
<given-names><![CDATA[Danielle]]></given-names>
</name>
</person-group>
<source><![CDATA[Méthodes d&#8217;analyse de contenu et Sociologie]]></source>
<year>1990</year>
<publisher-loc><![CDATA[Bruselas ]]></publisher-loc>
<publisher-name><![CDATA[Facultés Universitaires Saint-Louis]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jamet]]></surname>
<given-names><![CDATA[Claude]]></given-names>
</name>
<name>
<surname><![CDATA[Jannet]]></surname>
<given-names><![CDATA[Anne-Marie]]></given-names>
</name>
</person-group>
<source><![CDATA[Les stratégies de l&#8217;information]]></source>
<year>1999</year>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[L&#8217;Harmattan]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Karam]]></surname>
<given-names><![CDATA[Tanius]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Tinta y sociedad. Notas para una historia reciente de la prensa mexicana]]></article-title>
<source><![CDATA[Revista mexicana de comunicación]]></source>
<year>2003</year>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="">
<source><![CDATA[La Jornada]]></source>
<year>2001</year>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mcquail]]></surname>
<given-names><![CDATA[Denis]]></given-names>
</name>
</person-group>
<source><![CDATA[Introducción a la teoría de la comunicación de masas]]></source>
<year>1993</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Paidós Comunicación]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="">
<source><![CDATA[Milenio Diario]]></source>
<year>2001</year>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pasquali]]></surname>
<given-names><![CDATA[Antonio]]></given-names>
</name>
</person-group>
<source><![CDATA[Comunicación y cultura de masas]]></source>
<year>1992</year>
<publisher-loc><![CDATA[Caracas ]]></publisher-loc>
<publisher-name><![CDATA[Monte Ávila Editores]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Reah]]></surname>
<given-names><![CDATA[Danuta]]></given-names>
</name>
</person-group>
<source><![CDATA[The language of newspapers]]></source>
<year>2002</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
<publisher-name><![CDATA[Routledge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="">
<source><![CDATA[REFORMA]]></source>
<year>2001</year>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Saint-Jean]]></surname>
<given-names><![CDATA[Armande]]></given-names>
</name>
<name>
<surname><![CDATA[Roy]]></surname>
<given-names><![CDATA[Michel]]></given-names>
</name>
<name>
<surname><![CDATA[Sauvageau]]></surname>
<given-names><![CDATA[Florian]]></given-names>
</name>
</person-group>
<source><![CDATA[Quand la logique marchande prédomine]]></source>
<year>2002</year>
<conf-name><![CDATA[ Médias et vie démocratique]]></conf-name>
<conf-date>1er novembre 2002</conf-date>
<conf-loc>Quebec </conf-loc>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Siebert]]></surname>
<given-names><![CDATA[Fred]]></given-names>
</name>
</person-group>
<source><![CDATA[Four theories of the press: the authoritarian, libertarian social responsibility, and Soviet communist concepts of what the press should be and do]]></source>
<year>1956</year>
<publisher-loc><![CDATA[Urbana ]]></publisher-loc>
<publisher-name><![CDATA[University of Illinois Press]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
