<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2005000200147</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[¡Descíframe, o...! Campo religioso versus espacios mediáticos]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gomes]]></surname>
<given-names><![CDATA[Pedro Gilberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Fausto Neto]]></surname>
<given-names><![CDATA[Antônio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade do Vale do Rio dos Sinos  ]]></institution>
<addr-line><![CDATA[São Leopoldo RS]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Vale do Ro dos Sinos  ]]></institution>
<addr-line><![CDATA[São Leopoldo RS]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2005</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2005</year>
</pub-date>
<numero>4</numero>
<fpage>147</fpage>
<lpage>173</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2005000200147&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2005000200147&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2005000200147&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Desde el desarrollo de los medios electrónicos, a finales del siglo XIX e inicios del siglo XX, las Iglesias en general y la Iglesia Católica en particular se han preocupado por utilizarlos en la actividad pastoral. En este trabajo, nuestro objetivo es reflexionar sobre la relación de la Iglesia Católica con los medios electrónicos, buscando identificar cuáles son los problemas y cuál es la concepción que orienta a la Iglesia Católica en el uso de esos medios. Según nuestra visión, la adopción de los medios electrónicos para la evangelización supone una enorme cantidad de retos a la Iglesia.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Since the development of the electronic media, at the end of the 19th century and the beginning of the 20th century, the Churches in general, and the Catholic Church in particular, have shown preoccupation with their profit for pastoral activities. In this paper, our objective is to reflect on the relationship of the Catholic Church with the electronic media, trying to identify which the problems are, as well as the conception that guides the Catholic Church in the use of these media. In our opinion, the assumption of the electronic media for evangelization rises an enormous amount of challenges to the Church.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[medios]]></kwd>
<kwd lng="es"><![CDATA[iglesia electrónica]]></kwd>
<kwd lng="es"><![CDATA[teleevangelización]]></kwd>
<kwd lng="es"><![CDATA[procesos mediáticos]]></kwd>
<kwd lng="en"><![CDATA[media]]></kwd>
<kwd lng="en"><![CDATA[tele-gospel]]></kwd>
<kwd lng="en"><![CDATA[mediatic processes]]></kwd>
<kwd lng="en"><![CDATA[electronic church]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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