<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2005000200093</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Everett M. Rogers (1931-2004) y la investigación Latinoamericana de la comunicación]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Fuentes Navarro]]></surname>
<given-names><![CDATA[Raúl]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guadalajara  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2005</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2005</year>
</pub-date>
<numero>4</numero>
<fpage>93</fpage>
<lpage>125</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2005000200093&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2005000200093&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2005000200093&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En este artículo se analiza la influencia del enfoque de la difusión de innovaciones en la investigación latinoamericana de la comunicación, especialmente en la década de los años sesenta, en el contexto de la modernización y el impulso al desarrollo. Como un recuerdo del papel desempeñado por Everett M. Rogers, recientemente fallecido, en esa etapa de la historia del campo con su trabajo en Colombia, se incorporan algunos testimonios personales registrados en una entrevista sostenida con él a fines de 1994.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This contribution analyzes the influence exerted by the diffusion of innovations approach on Latin American communication research, particularly in the sixties, in the context of modernization and developing of societies. Remembering the late Everett M. Rogers and his role over this historic period through his work in Colombia, some remarks from him are included, taken from an interview recorded in 1994.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[modernización]]></kwd>
<kwd lng="es"><![CDATA[comunicación para el desarrollo]]></kwd>
<kwd lng="es"><![CDATA[difusión de innovaciones]]></kwd>
<kwd lng="es"><![CDATA[historia de la investigación]]></kwd>
<kwd lng="es"><![CDATA[Colombia]]></kwd>
<kwd lng="en"><![CDATA[modernization]]></kwd>
<kwd lng="en"><![CDATA[communication for development]]></kwd>
<kwd lng="en"><![CDATA[diffusion of innovations]]></kwd>
<kwd lng="en"><![CDATA[history of investigation]]></kwd>
<kwd lng="en"><![CDATA[Colombia]]></kwd>
</kwd-group>
</article-meta>
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</article>
